Chrysler Deploys Interactive for Crossfire
Media

Chrysler Deploys Interactive for Crossfire

23y Pamela Parker

Chrysler Deploys Interactive for Crossfire

To promote its new sports coupe, Chrysler seeks out a tech-savvy audience. Read More...

View article
MSN, eBay Ink Search Ad Pact
Media

MSN, eBay Ink Search Ad Pact

23y Brian Morrissey

MSN, eBay Ink Search Ad Pact

MSN searchers will receive direct links to eBay auction listings for some queries, in addition to eBay ads across the network. Read More...

View article
House Democrats Attack Tauzin Anti-Spam Bill
Media

House Democrats Attack Tauzin Anti-Spam Bill

23y Roy Mark

House Democrats Attack Tauzin Anti-Spam Bill

Critics say bill too narrowly defines spam and would create new legal category of unsolicited commercial mesages. Read More...

View article
IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Monster taps Deutsch; AIM and anti-spammers summit; WebSideStory adds HitBox tools. Read More...

View article
AOL Moves to Thwart New Forms of Spam
Media

AOL Moves to Thwart New Forms of Spam

23y Erin Joyce

AOL Moves to Thwart New Forms of Spam

The ISP updates anti-spam policy to include unwanted messages fromsoftware bots and telemarketers. New 9.0 version to feature 'spim'-catcher. Read Mor...

View article
Execs and Accounts for July 9, 2003
Media

Execs and Accounts for July 9, 2003

23y Zachary Rodgers

Execs and Accounts for July 9, 2003

Agency.com COO Don Scales is promoted; Quris adds a Charles Schwab honcho to its board of directors; Cygnus Interactive signs a three-year ad serving ...

View article
LookSmart Inks Search Deal with Lycos
Media

LookSmart Inks Search Deal with Lycos

23y Brian Morrissey

LookSmart Inks Search Deal with Lycos

The multiyear agreement gives LookSmart another commercial search partner and outlet for its paid inclusion. Read More...

View article
24/7 Real Media Dealt Setback in Patent Case
Media

24/7 Real Media Dealt Setback in Patent Case

23y Brian Morrissey

24/7 Real Media Dealt Setback in Patent Case

A federal judge says aQuantive's ad server does not infringe; 24/7 Real Media says it will appeal. Read More...

View article
Yahoo! Reports Record Revenue, Raises 2003 Estimates
Media

Yahoo! Reports Record Revenue, Raises 2003 Estimates

23y Pamela Parker

Yahoo! Reports Record Revenue, Raises 2003 Estimat...

UPDATE: The online advertising industry bellwether meets heightened expectations for the quarter, and raises its own prediction for the year. Read Mor...

View article
Yahoo! Results Expected to Please
Media

Yahoo! Results Expected to Please

23y Brian Morrissey

Yahoo! Results Expected to Please

UPDATE: The Internet ad industry bellwether's second-quarter earnings will likely mirror the ongoing industry rebound. Read More...

View article
Consumers Union Says Anti-Spam Bills Weak
Media

Consumers Union Says Anti-Spam Bills Weak

23y Roy Mark

Consumers Union Says Anti-Spam Bills Weak

Group urges lawmakers to consider opt-in provisions and to give consumers the right for private action against spammers. Read More...

View article
House Begins Spam Debate
Media

House Begins Spam Debate

23y Roy Mark

House Begins Spam Debate

The Senate already has an anti-spam bill out of committee. This week, the House moves into action with its own ideas. Read More...

View article
Report: Overture Wrests Freeserve Deal From Google
Media

Report: Overture Wrests Freeserve Deal From Google

23y Chris Sherman

Report: Overture Wrests Freeserve Deal From Google

The firm said to win a Web search contract for the U.K.'s largest ISP, elbowing its rival and helping validate two acquisitions. Read More...

View article
LookSmart Combines Small, Large Biz Products
Media

LookSmart Combines Small, Large Biz Products

23y Brian Morrissey

LookSmart Combines Small, Large Biz Products

UPDATE: LookListings will give small businesses more of the flexibility and options previously afforded to larger customers. Read More...

View article
Sprinks Inks MSNBC.com Content-Ad Deal
Media

Sprinks Inks MSNBC.com Content-Ad Deal

23y Brian Morrissey

Sprinks Inks MSNBC.com Content-Ad Deal

UPDATE: The nine-month agreement makes Sprinks the exclusive provider of contextual ad links on one of the Web's top content sites. Read More...

View article
Execs and Accounts for July 7, 2003
Media

Execs and Accounts for July 7, 2003

23y Zachary Rodgers

Execs and Accounts for July 7, 2003

NetRatings beefs up its Commerce Analytics group; Tacoda Systems adds a publishing heavy to its client list; Jibe enters a deal to market music and vi...

View article
The State of the Sector
Media

The State of the Sector

23y Zachary Rodgers

The State of the Sector

As summer sets in and the online marketing sector undergoes its usual July slowdown, it's a good time to reflect upon how far the industry has come, a...

View article
Coremetrics Buys Scenario-Optimization Firm
Media

Coremetrics Buys Scenario-Optimization Firm

23y Brian Morrissey

Coremetrics Buys Scenario-Optimization Firm

The analytics firm adds WebCriteria's Site Analyst to its suite of offerings. Read More...

View article
Overture Extends MSN Deal Abroad
Media

Overture Extends MSN Deal Abroad

23y Brian Morrissey

Overture Extends MSN Deal Abroad

The new agreement extends Overture's listings deal on browser search in six countries, and adds MSN Web search in Italy. Read More...

View article
E*Trade Searches for New Agency
Media

E*Trade Searches for New Agency

23y Pamela Parker

E*Trade Searches for New Agency

Significant management shifts are followed by a change in the company's ad strategy. Read More...

View article
A Tale of Two Anti-Spam Bills
Media

A Tale of Two Anti-Spam Bills

23y Janet Ryan and Nancy Whiteman

A Tale of Two Anti-Spam Bills

California lawmakers shoot down a tough anti-spam law supported by consumer rights groups in favor of one supported by Microsoft, AOL and Yahoo! Read ...

View article
Execs and Accounts for July 2, 2003
Media

Execs and Accounts for July 2, 2003

23y Zachary Rodgers

Execs and Accounts for July 2, 2003

Broadcast veteran Michael Davis scooped up by Draft Chicago; SpamCon Foundation founder Tom Geller steps down; Churchill Downs picks a vendor for its ...

View article
E-Mail Marketers: Do-Not-E-Mail List Would Fail
Media

E-Mail Marketers: Do-Not-E-Mail List Would Fail

23y Brian Morrissey

E-Mail Marketers: Do-Not-E-Mail List Would Fail

The popularity of the federal do-not-call list could pave the way for an e-mail version, but e-mail marketers doubt it would work. Read More...

View article
Court Slaps TRO on Alleged Web Scammers
Media

Court Slaps TRO on Alleged Web Scammers

23y Roy Mark

Court Slaps TRO on Alleged Web Scammers

Responding to FTC request, judge orders owners of Internet home business opportunities to halt bogus advertising claims. Read More...

View article
WhenU Wins Legal Victory
Media

WhenU Wins Legal Victory

23y Brian Morrissey

WhenU Wins Legal Victory

A federal judge rules for the adware company in the case brought by U-Haul over WhenU's pop-up advertising software. Read More...

View article
Consumers Flocking to Do-Not-Call Site
Media

Consumers Flocking to Do-Not-Call Site

23y Roy Mark

Consumers Flocking to Do-Not-Call Site

FTC's Web site draws 85 percent of the 10 million requests to list telephone numbers in a national telemarketing blocking registry. Read More...

View article
Report: Search Needs Better Labeling
Media

Report: Search Needs Better Labeling

23y Brian Morrissey

Report: Search Needs Better Labeling

A Consumers Union study finds consumers unaware of search-marketing practices are surprised, and even feel deceived, when told how paid listings work....

View article
1 397 398 399 400 401 684