UPDATE: The online marketplace learns the lessons of the paid search, offering pay-per-click banner advertising to its army of sellers. Read More...
View articleThe latest version of its media-planning tool covers more Web sites and dips deeper into MSN. Read More...
View articleThe carmaker's TV spots tease a five-minute film featuring Tiger Woods to promote its new SUV, Rainier. Read More...
View articleThe search king's paid listings now connect to results pages on the map and directions site. Read More...
View articleWebSideStory appoints Rand Schulman as chief marketing officer; Bigfoot Interactive grabs 20 clients to date in 2003; Agency.com launches a microsite ...
View articleEyeblaster opens a Chicago office; The Sacramento Bee promotes Ed Canale to VP of new media; POPstick opens a European office, in Paris. Read More...
View articleUPDATE: 'The Hulk' and 'Legally Blonde 2: Red, White & Blonde' are the latest blockbusters backed by mobile-marketing campaigns. Read More...
View articleAs it steps up its user loyalty promotions, the online auction giant buys the assets of the marketing platform maker. Read More...
View articleCalling for up to a year in prison and maximum fines of $1 million for spammers, Burns-Wyden measure goes to full Senate for consideration. Read More...
View articleFollowing up on the success of its Terry Tate campaign, Reebok plans an interactive ad effort to support the launch of a new sneaker line. Read More...
View articleThe computer maker joins the industry-wide crusade, adding new anti-spam technology to the newest lines of HP Pavilion and Compaq Presario desktops. R...
View articleThe proposed $2 million deal comes as Engage files for Chapter 11 bankruptcy. Engage Insolvent, Seeks Chapter 11 Protection Read More...
View articleAdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. Read More...
View articleAgency claims clothing retailer exposed consumers' credit card numbers to hackers after touting security of online information. Read More...
View articleIBM kicks off 3-D campaign; manual labor could solve challenge-response problem; few marketers measure search ROI. Read More...
View articleThe $163 million deal creates a paid search company with international reach. Read More...
View articleBrann beefs up interactive capabilities; Midas hires new marketing head; Habeas inks partnership deals; and Enpocket goes Hollywood. Read More...
View articleThe software giant files 13 U.S. lawsuits and two in the UK, alleging the defendants flooded MSN and Hotmail users with deceptive spam. Read More...
View articleThe former Internet boom high-flier hopes to sell its assets, but it needs CMGI's approval first. Read More...
View articleThe advertising and marketing giant is projecting second quarter results could come in at the higher end of earlier guidance. Read More...
View articleSearch companies' hot topics include privacy, paid inclusion, relevance and geo-targeting. Read More...
View articleIn the rapidly consolidating search sector, Fast Search & Transfer dips into its cash reserves to buy the AltaVista enterprise search unit from Overtu...
View articleIn alliance with Revenue Science, the Online Journal offers advertisers the chance to zero in on potential customers based on their past site visits. ...
View articleThe software giant and ISP sign a five-year deal that includes a co-branded portal, expanded availability of MSN 8. Read More...
View articleBritish Telecom's R&D labs license Pulse's 3D 'Veepers' technology to help spice up marketing and customer services applications. Read More...
View articleThe start of the Ad:Tech conference follows two upbeat reports about the state of the online advertising industry. Read More...
View articleHyundai names new marketing chief; ad servers line up clients; and DoubleClick inks Ensemble agreements. Read More...
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