Eyeblaster Rolls Out Rich Media Banner
Media

Eyeblaster Rolls Out Rich Media Banner

23y Brian Morrissey

Eyeblaster Rolls Out Rich Media Banner

Marrying rich media and the banner ad, the unit uses 'polite' downloading technology that won't slow Web-page loading. Read More...

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Yahoo! Platinum Hits The Ice
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Yahoo! Platinum Hits The Ice

23y Mark Leon

Yahoo! Platinum Hits The Ice

The Web icon continues its revenue diversification by adding video and audio content from Showtime and the National Hockey League to its paid services...

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ComScore Launches Search Service
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ComScore Launches Search Service

23y Brian Morrissey

ComScore Launches Search Service

With a booming search sector, the Internet measurement firm rolls out qSearch to measure the top players and consumer search behavior. Read More...

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IAB Members OK Ad-Size Package
Media

IAB Members OK Ad-Size Package

23y Brian Morrissey

IAB Members OK Ad-Size Package

Industry members approve the suite of four standard ad units, in a move the IAB hopes will make Web advertising more efficient and easier. Read More...

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Spam Becomes Public Enemy #1
Media

Spam Becomes Public Enemy #1

23y Mark Berniker

Spam Becomes Public Enemy #1

Although they all have different policies to combat the problem, AOL, Microsoft and Yahoo plan to join forces against spam, marking the first time the...

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Execs and Accounts for April 28, 2003
Media

Execs and Accounts for April 28, 2003

23y Zachary Rodgers

Execs and Accounts for April 28, 2003

boede&partners named agency of record for NeuBond; Sprinks to provide pay-per-click, content-targeted ads to MarketWatch.com; Patricia Costello named ...

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Mailblocks Launches Web Ad Campaign
Media

Mailblocks Launches Web Ad Campaign

23y Brian Morrissey

Mailblocks Launches Web Ad Campaign

The new Web mail service will target fed-up Hotmail and Yahoo! users looking for a spam-free alternative. Read More...

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Schumer Jumps on Anti-Spam Bandwagon
Media

Schumer Jumps on Anti-Spam Bandwagon

23y Brian Morrissey

Schumer Jumps on Anti-Spam Bandwagon

The New York senator proposes federal anti-spam legislation that would establish a national 'no-spam' registry. Read More...

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Unicast Debuts Full-Screen Superstitial
Media

Unicast Debuts Full-Screen Superstitial

23y Brian Morrissey

Unicast Debuts Full-Screen Superstitial

The company hopes the full-page, 15-second commercial will capitalize on traditional advertisers' growing use of rich media. Read More...

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L90 Officers Plead Guilty in Ad-Revenue Scheme
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L90 Officers Plead Guilty in Ad-Revenue Scheme

23y Brian Morrissey

L90 Officers Plead Guilty in Ad-Revenue Scheme

The SEC and Justice Department settle case against four former officers of ad network L90. Read More...

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Execs and Accounts for April 25, 2003
Media

Execs and Accounts for April 25, 2003

23y Zachary Rodgers

Execs and Accounts for April 25, 2003

New York Times Digital implements its new half-page unit on behalf of several clients; Taylor Nelson Sofres rebrands as TNS; LookSmart U.K. appoints R...

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Nokia Looks for Ad Talent
Media

Nokia Looks for Ad Talent

23y Brian Morrissey

Nokia Looks for Ad Talent

The mobile company uses the Web to pick the winner of its contest for college ad students. Read More...

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Overture Gets Squeezed
Media

Overture Gets Squeezed

23y Brian Morrissey

Overture Gets Squeezed

The paid search company is under increasing pressure as it juggles a number of new initiatives, two mergers, and mounting pressure from Google. Read M...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Washingtonpost.com revenues surge; Sponsorwise inks deals; Sprinks readies ad push. Read More...

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E-Mail Coalition Floats New Anti-Spam Plan
Media

E-Mail Coalition Floats New Anti-Spam Plan

23y Team ClickZ

E-Mail Coalition Floats New Anti-Spam Plan

How to block spam while letting the legitimate messages through? At the ISPCON conference in Baltimore, a coalition of e-mail marketers presented some...

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Spam: the Battle Cry Uniting ISPCON
Media

Spam: the Battle Cry Uniting ISPCON

23y Team ClickZ

Spam: the Battle Cry Uniting ISPCON

Marketers, software vendors and ISPs agree that everyone is suffering from spam -- except the spammers. What to do? Read More...

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Execs and Accounts for April 23, 2003
Media

Execs and Accounts for April 23, 2003

23y Zachary Rodgers

Execs and Accounts for April 23, 2003

Sprinks names J Walter Thompson as its agency of record; RedSheriff's Web Analytics service selected by Creative Labs; EmailLabs tapped by Jupitermedi...

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Ask Jeeves Sees Growing Profits
Media

Ask Jeeves Sees Growing Profits

23y Brian Morrissey

Ask Jeeves Sees Growing Profits

The second-tier search engine reports solid first-quarter results, driven in part by its Google partnership. Read More...

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Overture Sees Lower Earnings
Media

Overture Sees Lower Earnings

23y Brian Morrissey

Overture Sees Lower Earnings

The paid search company drastically lowers its earnings outlook for the year due to its recent spending spree. Read More...

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AOL Stops the Bleeding
Media

AOL Stops the Bleeding

23y Brian Morrissey

AOL Stops the Bleeding

While ad revenues and subscriber numbers continue to fall, the ISP contributed to growth thanks in part to its new broadband offering. Read More...

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Google Scoops Up Applied Semantics
Media

Google Scoops Up Applied Semantics

23y Brian Morrissey

Google Scoops Up Applied Semantics

UPDATE: The search engine upstart buys a search company to augment its content targeted advertising programs. Read More...

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Overture Makes Official S. Korea Debut
Media

Overture Makes Official S. Korea Debut

23y Pamela Parker

Overture Makes Official S. Korea Debut

Making good on its promises, the paid search player launches in thefirst of many new markets planned for 2003. Overture Closes FAST Deal Read More...

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Overture Closes FAST Deal
Media

Overture Closes FAST Deal

23y Elana Anderson

Overture Closes FAST Deal

The Pasadena, Calif., firm completes its $70M purchase of FAST's Web search unit and expects to finish its $140M AltaVista buy in two weeks. Read More...

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AOL's New Cash, New SEC Woes
Media

AOL's New Cash, New SEC Woes

23y Team ClickZ

AOL's New Cash, New SEC Woes

Ahead of its first quarterly results, the struggling media giantannounces a $1.22 billion cash sale of cable assets; report also details new SEC ad pr...

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Upgraded Ask.com Seeks Everyday Searchers
Media

Upgraded Ask.com Seeks Everyday Searchers

23y Kim MacPherson

Upgraded Ask.com Seeks Everyday Searchers

Best known for its Q&A format, the search firm improves search tools and processing speed to wean users off their Google habit. Read More...

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NetRatings Thinks Small with SiteCensus
Media

NetRatings Thinks Small with SiteCensus

23y Ryan Naraine

NetRatings Thinks Small with SiteCensus

The Web measurement firm rolls out a census-based service for sites with smaller audience sizes. Read More...

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Ask Jeeves Plans New Marketing Push
Media

Ask Jeeves Plans New Marketing Push

23y Brian Morrissey

Ask Jeeves Plans New Marketing Push

With a new agency, TBWA/Chiat/Day, the search engine plans its first major push in two years, with an eye to changing its brand image. Read More...

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