Super Bowl Ads Use Web to Maintain Buzz
Media

Super Bowl Ads Use Web to Maintain Buzz

23y Brian Morrissey

Super Bowl Ads Use Web to Maintain Buzz

More marketers are extending the life of their Super Bowl ad campaigns on the Web. Read More...

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Study: Net Has Both Supporters, Skeptics
Media

Study: Net Has Both Supporters, Skeptics

23y Mark Berniker

Study: Net Has Both Supporters, Skeptics

A new global study of the Internet reveals that both use and skepticismabout the credibility of content is growing. Read More...

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AOL Time Warner's Year-End Whammy
Media

AOL Time Warner's Year-End Whammy

23y Erin Joyce

AOL Time Warner's Year-End Whammy

Analysts weigh in on AOL Time Warner's fourth quarter and year-end results that capped a tumultuous 2002 with a write-off of nearly $100 billion, foll...

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EU: Microsoft Agrees to .NET Passport Changes
Media

EU: Microsoft Agrees to .NET Passport Changes

23y Mark Berniker

EU: Microsoft Agrees to .NET Passport Changes

Microsoft modifies its online authentication system to address European privacy concerns. Read More...

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Earnings: SportsLine.com, Digitas, eUniverse
Media

Earnings: SportsLine.com, Digitas, eUniverse

23y Brian Morrissey

Earnings: SportsLine.com, Digitas, eUniverse

SportsLine.com's fantasy revenues rise; Digitas, eUniverse turn profits. Read More...

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TiVo, 20th Century Fox Ink Marketing Pact
Media

TiVo, 20th Century Fox Ink Marketing Pact

23y Brian Morrissey

TiVo, 20th Century Fox Ink Marketing Pact

DVR owners will get sneak peeks at five Fox Studios films this year, including 'Daredevil.' Read More...

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Earnings: Tribune, LookSmart, Ask Jeeves, Eyeblaster
Media

Earnings: Tribune, LookSmart, Ask Jeeves, Eyeblaster

23y Brian Morrissey

Earnings: Tribune, LookSmart, Ask Jeeves, Eyeblast...

Tribune's online unit sees higher revenues; LookSmart and Ask Jeeves hit the black; Eyeblaster says growth continues. Read More...

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Yahoo! Debuts Pay Radio Service
Media

Yahoo! Debuts Pay Radio Service

23y Beth Cox

Yahoo! Debuts Pay Radio Service

Just one day after settling one of a number of music-related copyright lawsuits, the portal takes its LAUNCHcast Internet radio service down the premi...

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DoubleClick: Online Ads Are Bigger, Richer
Media

DoubleClick: Online Ads Are Bigger, Richer

23y Brian Morrissey

DoubleClick: Online Ads Are Bigger, Richer

In itsquarterly ad-serving report, the online ad company says online advertisers are relying on larger ads and using more rich media. Read More...

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Ted Leaves, But AOL's Woes Remain
Media

Ted Leaves, But AOL's Woes Remain

23y Brian Morrissey

Ted Leaves, But AOL's Woes Remain

Ted Turner will follow Steve Case out the door in May, as AOL Time Warner continues to try to turn around its struggling Internet unit. Turner to Exit...

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Execs and Accounts for January 29, 2003
Media

Execs and Accounts for January 29, 2003

23y Zachary Rodgers

Execs and Accounts for January 29, 2003

Yahoo! hires two sales execs, both formerly of DoubleClick; boede&partners promotes John Kiechle to associate creative director; Michael Gentry joins ...

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Hotels.com Sued by Affiliate for Gator Ads
Media

Hotels.com Sued by Affiliate for Gator Ads

23y Brian Morrissey

Hotels.com Sued by Affiliate for Gator Ads

UPDATE: MetroGuide.com says the USA Interactive company is guilty of copyright infringement and unfair competition for popping up ads on MetroGuide si...

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Overture Exec Departs for Yahoo!
Media

Overture Exec Departs for Yahoo!

23y Brian Morrissey

Overture Exec Departs for Yahoo!

Tim Cadogan will head up Yahoo!'s search unit, leading to speculation that the portal might ditch Overture to start its own paid listings business. Re...

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NYTimes.com Rolls Out New Job Market Site
Media

NYTimes.com Rolls Out New Job Market Site

23y Brian Morrissey

NYTimes.com Rolls Out New Job Market Site

Companies can now pay extra to be included in 'featured jobs' placement throughout the site. Read More...

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Super Bowl Ads Push Viewers to Web
Media

Super Bowl Ads Push Viewers to Web

23y Brian Morrissey

Super Bowl Ads Push Viewers to Web

UPDATE: Reebok's Terry Tate and other Super Bowl ads drive viewers to the Web. Read More...

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WebTrends Unites ASP and Software Versions
Media

WebTrends Unites ASP and Software Versions

23y Kate Kaye

WebTrends Unites ASP and Software Versions

In WebTrends Reporting Series 6.0, NetIQ moves its hosted and software Web analytics products to a common code architecture, combines the advanced fea...

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Execs and Accounts for January 27, 2003
Media

Execs and Accounts for January 27, 2003

23y Zachary Rodgers

Execs and Accounts for January 27, 2003

Bigfoot Interactive signs technology reseller agreement with e-mail marketer Valassis and its affiliate PreVision; CheckM8 and Oddcast sign a deal to ...

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Study: Hispanics Do More Online
Media

Study: Hispanics Do More Online

23y Brian Morrissey

Study: Hispanics Do More Online

Now the second-largest ethnic group in the U.S., Hispanics are rapidly taking to the Net and spending more time online, according to a new report comm...

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Execs and Accounts for January 24, 2003
Media

Execs and Accounts for January 24, 2003

23y Zachary Rodgers

Execs and Accounts for January 24, 2003

America Online names two media veterans to its content and services team; Agency.com donates its services to a redesign of an online destination for c...

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Newspaper Publishers See Online Growth
Media

Newspaper Publishers See Online Growth

23y Brian Morrissey

Newspaper Publishers See Online Growth

Once a drain on their parent companies, newspaper sites are now enjoying sharp rises in advertising revenues. Read More...

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The Promise of Dayparts
Media

The Promise of Dayparts

23y Brian Morrissey

The Promise of Dayparts

New research by a newspaper trade group reinforces news sites' strength in reaching consumers during the day. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Register.com in e-mail marketing alliance; Weatherbug lets users choose ads Read More...

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Univision Online Reports Ad Surge
Media

Univision Online Reports Ad Surge

23y Brian Morrissey

Univision Online Reports Ad Surge

Ad revenues to the Spanish-language site rise sharply in 2002 as marketers begin to try to reach the growing number of U.S. Hispanics online. Read Mor...

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24/7 Real Media Adds Analytics
Media

24/7 Real Media Adds Analytics

23y Brian Morrissey

24/7 Real Media Adds Analytics

The ad server snatches up a small analytics company as a complement to its OpenAd Stream technology. Read More...

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Spitzer Claims Victory in War on Spam
Media

Spitzer Claims Victory in War on Spam

23y Brian Morrissey

Spitzer Claims Victory in War on Spam

In Manhattan Supreme Court, New York's attorneygeneral wins an injunctionagainst accused spammer MonsterHut. Read More...

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Salon: Pay Up or Get a Sponsor
Media

Salon: Pay Up or Get a Sponsor

23y Brian Morrissey

Salon: Pay Up or Get a Sponsor

The struggling content site requires readers to either take out a subscription or earn day passes by viewing advertisements. Read More...

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Execs and Accounts for January 22, 2003
Media

Execs and Accounts for January 22, 2003

23y Zachary Rodgers

Execs and Accounts for January 22, 2003

American Honda Motor Company signs a sponsorship deal with America Online; eharmony names NetPlus Marketing its first online media agency of record; L...

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