ValueClick, 24/7 Real Media Settle Patent Claims
Media

ValueClick, 24/7 Real Media Settle Patent Claims

23y Brian Morrissey

ValueClick, 24/7 Real Media Settle Patent Claims

ValueClick agrees to license 24/7 Real Media's patented technology, bringing to a close another of the patent battles in the ad-serving industry. Read...

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A New Lease on Life for Homestore?
Media

A New Lease on Life for Homestore?

23y Beth Cox

A New Lease on Life for Homestore?

Still recovering from an accounting scandal, the online real estate play settles an old dispute and signs a new marketing agreement with AOL. AOL Name...

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Overture Gleeful Over Yahoo!-Inktomi Deal
Media

Overture Gleeful Over Yahoo!-Inktomi Deal

23y Brian Morrissey

Overture Gleeful Over Yahoo!-Inktomi Deal

The paid listing provider's chief finance officer says rival Google can no longer take its hegemony in algorithmic search for granted. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Trend Micro adds Postini; RedSheriff adds location technology. Read More...

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AOL Names Branding Exec
Media

AOL Names Branding Exec

23y Brian Morrissey

AOL Names Branding Exec

Leonard Short, formerly an executive at Charles Schwab, joins the company as executive vice president for branding. Read More...

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Execs and Accounts for January 8, 2003
Media

Execs and Accounts for January 8, 2003

23y Zachary Rodgers

Execs and Accounts for January 8, 2003

E-centives completes an acquisition of Consumer Review; MaxMedia Design picks up three new clients; DoubleClick signs a two-year exclusive DART contra...

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Cablevision Unleashes New Campaign for Optimum Online
Media

Cablevision Unleashes New Campaign for Optimum Online

23y Pamela Parker

Cablevision Unleashes New Campaign for Optimum Onl...

The broadband cable service seeks to differentiate itself with an emotional appeal. Read More...

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MSN, Volvo Ink Auto Show Marketing Pact
Media

MSN, Volvo Ink Auto Show Marketing Pact

23y Brian Morrissey

MSN, Volvo Ink Auto Show Marketing Pact

The carmaker will push its new SUV model on MSN Autos' North American International Auto Show Web site. Read More...

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Yahoo! CEO: Usage Up "Dramatically"
Media

Yahoo! CEO: Usage Up "Dramatically"

23y Pamela Parker

Yahoo! CEO: Usage Up "Dramatically"

Foreshadowing next week's earnings report, Terry Semel tellsinvestors to look for big growth from Yahoo! Read More...

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E-Mail Appender Enters Change-of-Address Market
Media

E-Mail Appender Enters Change-of-Address Market

23y Pamela Parker

E-Mail Appender Enters Change-of-Address Market

The small but hot ECOA space gets a new competitor. Read More...

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Ask Jeeves Bans Banners
Media

Ask Jeeves Bans Banners

23y Brian Morrissey

Ask Jeeves Bans Banners

The search company's Ask.com site has officially gone banner-free, as it concentrates on paid-placement ads to pay the bills. Read More...

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Execs and Accounts for January 6, 2003
Media

Execs and Accounts for January 6, 2003

23y Zachary Rodgers

Execs and Accounts for January 6, 2003

Hewlett Packard consolidates its roster of worldwide interactive ad agencies; Bigfoot Interactive promotes Michael Della Penna to chief marketing offi...

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Network Associates on Anti-Spam Shopping Spree
Media

Network Associates on Anti-Spam Shopping Spree

23y Ryan Naraine

Network Associates on Anti-Spam Shopping Spree

Deersoft purchase is the first in Network Associates' plan to go shoppingfor anti-spam and content filtering technologies. Read More...

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Spam Annoyance on the Rise
Media

Spam Annoyance on the Rise

23y Brian Morrissey

Spam Annoyance on the Rise

A Harris Poll finds overwhelming support for legislation banning spam. Read More...

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Best Buy Sponsors Film on TiVo
Media

Best Buy Sponsors Film on TiVo

23y Brian Morrissey

Best Buy Sponsors Film on TiVo

The electronics retailer continues to dabble in advertising on the DVR service, taking a cue from BMW Films with a short-movie sponsorship. Read More...

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Execs and Accounts for January 3, 2003
Media

Execs and Accounts for January 3, 2003

23y Zachary Rodgers

Execs and Accounts for January 3, 2003

CityXpress adds Bob Silver to its board of directors; ForSaleByOwner.com hires Jeff Mindham as director of marketing; Josh Glantz joins ePrize as VP o...

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Thirteen Little Campaigns for Discovery
Media

Thirteen Little Campaigns for Discovery

23y Zachary Rodgers

Thirteen Little Campaigns for Discovery

After a year of retreat from the Web, Discovery Networks has embraced the medium once more. With the launch of 13 blitz campaigns by itraffic, the com...

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2003: Interactive Marketing Gets in the Mix
Media

2003: Interactive Marketing Gets in the Mix

23y Brian Morrissey

2003: Interactive Marketing Gets in the Mix

IAR takes a look ahead, as the industry tries to turn the corner after its two-year downturn. Read More...

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Building a Better Pop-Up Ad
Media

Building a Better Pop-Up Ad

23y Gretchen Hyman

Building a Better Pop-Up Ad

Despite the current revolt by users and ISPs over the proliferation of pop-ups, the FPBA Group seeks to reinvent the wheel when it comes to in-your-fa...

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Levi's Launches Interactive Promo
Media

Levi's Launches Interactive Promo

23y Brian Morrissey

Levi's Launches Interactive Promo

The jeans maker's month-long marketing drive seeks to drive consumers to its Web site, in anticipation of a Levi's Super Bowl ad. Read More...

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2002: Interactive Marketing Hits the Comeback Trail
Media

2002: Interactive Marketing Hits the Comeback Trail

23y Brian Morrissey

2002: Interactive Marketing Hits the Comeback Trai...

In a year of transition, the industry shows signs that its two years of doldrums might finally end soon. Read More...

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Register.com Wins Stay Against Domain Reseller
Media

Register.com Wins Stay Against Domain Reseller

23y Jack Marshall

Register.com Wins Stay Against Domain Reseller

Register.com rejoices in the latest finding against Domain Registryof America, a firm it alleges is a 'deceptive marketer.' Read More...

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MyPoints.com Launches Career Center
Media

MyPoints.com Launches Career Center

23y Brian Morrissey

MyPoints.com Launches Career Center

Through a partnership with Talentology, members can earn reward points by browsing for jobs and going to interviews. Read More...

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Pew Study Finds Web's Reach Expanding
Media

Pew Study Finds Web's Reach Expanding

23y Mark Berniker

Pew Study Finds Web's Reach Expanding

Internet becomes relied upon medium for millions, according to the Pew Internet and American Life Project. Read More...

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Execs and Accounts for December 30, 2002
Media

Execs and Accounts for December 30, 2002

23y Zachary Rodgers

Execs and Accounts for December 30, 2002

ABC Sports uses Wink and Walt Disney's Internet Group to produce Web and interactive TV content for the 2003 Bowl games; BoldFish picks up financial c...

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Report: Web Marketing Will Shine in 2003
Media

Report: Web Marketing Will Shine in 2003

23y Ryan Naraine

Report: Web Marketing Will Shine in 2003

e-agency paints a rosy outlook for the Internet sector in 2003. Read More...

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Execs & Accounts for December 27, 2002
Media

Execs & Accounts for December 27, 2002

23y Zachary Rodgers

Execs & Accounts for December 27, 2002

Neopolitan Networks promotes Basilio Amaro to vice president of marketing; Creative Cow taps Antarra for public relations; Rob Chandra steps down from...

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