IAR Bits and Bytes
Media

IAR Bits and Bytes

23y Brian Morrissey

IAR Bits and Bytes

Siliverpop buys Epigraphx; Jumpstart hawks auto-comparison ads; eUniverse sees more revenue, profits ahead. Read More...

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Yahoo Sees Q4 Ad Surge
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Yahoo Sees Q4 Ad Surge

23y Brian Morrissey

Yahoo Sees Q4 Ad Surge

The online ad industry bellwether says it expects ad revenue to grow at least 22 percent in the fourth quarter. Read More...

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Eyeblaster Refreshes Rich Media Platform
Media

Eyeblaster Refreshes Rich Media Platform

23y Brian Morrissey

Eyeblaster Refreshes Rich Media Platform

The new version of the online management system features a streamlined campaign setup process, new collaboration tools, and more customization options...

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FBI Casts Wide Net for Mob Fugitive
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FBI Casts Wide Net for Mob Fugitive

23y Roy Mark

FBI Casts Wide Net for Mob Fugitive

Infamous Boston mob boss James 'Whitey' Bulger, on the run since 1995, is featured on banners throughout Lycos' global network. Read More...

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Primedia Joins VOD Party
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Primedia Joins VOD Party

23y Erin Joyce

Primedia Joins VOD Party

Specialty publisher looks to extend advertising reach as it rolls out new video on demand products for some of Comcast's digital cable systems. Read M...

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LinkShare Moves to Curb Predatory Marketing
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LinkShare Moves to Curb Predatory Marketing

23y Brian Morrissey

LinkShare Moves to Curb Predatory Marketing

The affiliate network boasts it is the first to force browser plug-in makers to alter their software to guard against affiliate hijacking. Read More...

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Report: Online-Dependent Industries Buy Ads Online
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Report: Online-Dependent Industries Buy Ads Online

23y Brian Morrissey

Report: Online-Dependent Industries Buy Ads Online

A study finds that industries transformed by the Internet, such as classifieds and travel, have shifted many of their ad dollars online. Read More...

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Digitas President Takes Bain Post
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Digitas President Takes Bain Post

23y Sean Carton

Digitas President Takes Bain Post

Michael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring. Read More...

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IAB Rolls Out 'Universal Ad Package'
Media

IAB Rolls Out 'Universal Ad Package'

23y Brian Morrissey

IAB Rolls Out 'Universal Ad Package'

It's clear the ad industry group believes bigger is better as it recommends four standard ad sizes, dropping the standard banner from the list. Read M...

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Execs and Accounts for December 11, 2002
Media

Execs and Accounts for December 11, 2002

23y Zachary Rodgers

Execs and Accounts for December 11, 2002

24/7 Real Media to rep a redesigned Womensforum.com; The Content Project (TCP) hires Jeannine Chanin; B2BWorks promotes Karen Breen Vogel to executive...

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Light at the End of the Tunnel?
Media

Light at the End of the Tunnel?

23y Brian Morrissey

Light at the End of the Tunnel?

More forecasts point to an advertising-industry rebound in 2003 and 2004. Read More...

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SBC Simplifies Brand, Offerings
Media

SBC Simplifies Brand, Offerings

23y Dana Blankenhorn

SBC Simplifies Brand, Offerings

The provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...

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Pew: Spam's Not Such a Problem at Work
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Pew: Spam's Not Such a Problem at Work

23y Brian Morrissey

Pew: Spam's Not Such a Problem at Work

The researcher finds workers unbothered by spam, despite concern that spam has become a drain on businesses. Read More...

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WSJ Bashes Free Business Sites in New Campaign
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WSJ Bashes Free Business Sites in New Campaign

23y Pamela Parker

WSJ Bashes Free Business Sites in New Campaign

Making the case for its subscription site, the Wall Street Journal Online questions the trustworthiness of providers of free business content. Read Mo...

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SBC Simplifies Names, Offerings
Media

SBC Simplifies Names, Offerings

23y Beth Cox

SBC Simplifies Names, Offerings

The provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...

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DoubleClick Rolls Out Campaign Management Tool
Media

DoubleClick Rolls Out Campaign Management Tool

23y Brian Morrissey

DoubleClick Rolls Out Campaign Management Tool

Building on its recent acquisition, the online ad giant introduces Ensemble, a new version of Protagona's campaign management product. Read More...

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Avenue A Unit Updates Online Media Planning Tool
Media

Avenue A Unit Updates Online Media Planning Tool

23y Pamela Parker

Avenue A Unit Updates Online Media Planning Tool

Atlas DMT advances its reach, frequency, and GRP product in an effort to increase online ad spending. Read More...

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Execs and Accounts for December 9, 2002
Media

Execs and Accounts for December 9, 2002

23y Zachary Rodgers

Execs and Accounts for December 9, 2002

Bigfoot appoints Lotito to its board of directors; Movielink taps McCann-Erickson as its agency of record; J.D. Edwards upgrades its Aprimo Marketing ...

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Internet Increasingly Integral to Entertainment Marketing
Media

Internet Increasingly Integral to Entertainment Marketing

23y Gretchen Hyman

Internet Increasingly Integral to Entertainment Ma...

Web-based marketing strategies for movie studios and record labels have only just begun to penetrate one of the fastest growing consumer hubs in the w...

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Execs and Accounts for December 6, 2002
Media

Execs and Accounts for December 6, 2002

23y Zachary Rodgers

Execs and Accounts for December 6, 2002

Opera Software to use Advertising.com for ad serving; Carat Interactive brokers an interactive campaign for the DVD release of NewLine's 'Goldmember';...

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Layoffs Afoot at AOL
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Layoffs Afoot at AOL

23y Pamela Parker

Layoffs Afoot at AOL

A new strategy brings new cost-cutting measures as the struggling ISPstrives to find its footing. Read More...

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Gateways to Come Loaded with Pressplay Tunes
Media

Gateways to Come Loaded with Pressplay Tunes

23y Beth Cox

Gateways to Come Loaded with Pressplay Tunes

Just in time for a holiday advertising campaign, Gateway signs a deal with Pressplay to pre-load the music service -- and lots of tunes -- on new comp...

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Forrester: E-mail Vendors Increasingly Sophisticated
Media

Forrester: E-mail Vendors Increasingly Sophisticated

23y Pamela Parker

Forrester: E-mail Vendors Increasingly Sophisticat...

Marketers are moving beyond 'batch-and-blast' and vendors arebeginning to give them the tools. Read More...

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Overture Signs CNN Web Sites
Media

Overture Signs CNN Web Sites

23y Brian Morrissey

Overture Signs CNN Web Sites

The pay-for-performance search company gets a three-year deal to provide paid listings for three CNN Web sites. Read More...

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DoubleClick: Rich Media Ad Use Growing
Media

DoubleClick: Rich Media Ad Use Growing

23y Brian Morrissey

DoubleClick: Rich Media Ad Use Growing

The online ad firm's third quarter trend report says marketers are taking a liking to rich media ads. Read More...

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ABCi Folded Into Offline Parent
Media

ABCi Folded Into Offline Parent

23y Brian Morrissey

ABCi Folded Into Offline Parent

Although continuing to audit Web sites, ABC merges its interactive division with offline unit, in a move that could cut its audit base. Read More...

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Bonzi Hit With Deceptive-Ad Complaint
Media

Bonzi Hit With Deceptive-Ad Complaint

23y Brian Morrissey

Bonzi Hit With Deceptive-Ad Complaint

The class action suit alleges the software company tricks users through ads that appear as computer system warnings. Read More...

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