ANALYSIS: The portal giant's acquisition of Inktomi shows its commitment to the search business, while opening it up to compete head-on with now-partn...
View articleOrbitz tries to make the Net's most hated ad format more effective by adding a little fun -- and providing a trip to its site. Read More...
View articleThe multi-channel campaign for 2003 comes as the online recruiting company seeks to grab market share from Monster and HotJobs. Read More...
View articleBrightmail says the holidays brought an onslaught of unwanted commercial e-mail. Read More...
View articleThe portal giant picks up the Web search technology provider forabout $235 million in cash. Read More...
View articleThe $4 million deal gives MemberWorks a shot at pushing its membership programs to AOL's 35 million members. Read More...
View articleAfter selling its stake in a Japanese joint venture, the Internet search and content provider reaches a branding deal with the new owners. Read More...
View articlecomScore Networks adds Lynn Bolger; e-learning player VCampus makes Ron Freedman VP of worldwide sales; Skyworks builds a racing game for Toyota. Read...
View articleWilliams-Sonoma goes with Web marketing analytics player Coremetrics; Agency.com builds a site for client 3M's Scotch Tape brand; CyberSource names Pe...
View articleThe booming market for personal ads helps paid online content hit $361.4 million in the third quarter. Read More...
View articleThe Washington Post's site continues the trend of bigger and bolder ads, rolling out three new formats. Read More...
View articleThe paid search leader scores a big win over rival Google, expanding its deal with Freeserve's parent to include the largest ISPs in the UK and France...
View articleThe third-quarter numbers culled by PwC give the industry group cautious optimism that a rebound is underway. Read More...
View articleYahoo! Ads Premium Archive; NetIQ Trends for BEA; OneStat Aims for Enterprise Analytics. Read More...
View articleClients of the e-mail marketing services provider can now enjoy Habeas' white-listing benefits, so long as they adopt a double opt-in approach. Read M...
View articleSF Interactive launches a new data analytics and customer knowledge unit; RHC Mediachooses 24/7 Realm Media's Open AdStream to manage ad delivery for ...
View articleA trio of studies forecast good prospects for the interactive marketing industry next year. Read More...
View articleThe $9.6 million deal for the catalog and e-commerce play will buff up Alloy's direct-marketing assets, adding music-and entertainment-related merchan...
View articleThe Ethical E-mail Guarantee is designed to separate legitimate e-mail marketers from scam artists. Read More...
View articleNetscape becomes the latest company to declare its opposition to the Web's most vilified ad format. Read More...
View articleThe company brings in an ad industry veteran for cross-marketing, while sending a Time Inc. editor to supervise AOL's use of Time Warner content. Read...
View articleISP wins a legal round against CN Productions, a long-runningnemesis notorious for sending pornographic e-mails to AOL members. AOL Time Warner Names ...
View articleAfter a period of benign neglect, Terra Lycos intros a new HotBot, featuring an ad-free homepage and the ability to query FAST, Google, Inktomi and Te...
View articleBellSouth taps breatheinteractive for online media planning and buying; Absolut chooses FitzGerald Communications as its PR agency of record for onlin...
View articleAfter the dot-com frenzy of 1999 and 2000, Internet and technology firms will have a lower profile during the commercial breaks of this year's game. R...
View articleNextel awards its interactive media business to Mullen; iLeo hires Riccardo Zane as general manager of its North American operations; Yesmail adds Sma...
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