BT, LookSmart End Joint Venture
Media

BT, LookSmart End Joint Venture

23y Brian Morrissey

BT, LookSmart End Joint Venture

The paid search company buys out BT's share in the joint venture operating in the United Kingdom and Japan. Read More...

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Execs and Accounts for December 4, 2002
Media

Execs and Accounts for December 4, 2002

23y Zachary Rodgers

Execs and Accounts for December 4, 2002

Agency.com is tapped by the AMA to redesign MarketingPower.com; AOL Mexico and American Express Mexico enter a marketing agreement; ValueClick names a...

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Study: Top Four Search Sites Dominate E-Commerce
Media

Study: Top Four Search Sites Dominate E-Commerce

23y Brian Morrissey

Study: Top Four Search Sites Dominate E-Commerce

WebSideStory's research unit says Google, Yahoo!, MSN and AOL combined to account for over 90 percent of shopping referrals. Read More...

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Back to Basics, On to Broadband for AOL
Media

Back to Basics, On to Broadband for AOL

23y Erin Joyce

Back to Basics, On to Broadband for AOL

UPDATE: At its highly anticipated analyst day, America Online unveils a new approach to broadband growth but also warned that advertising and commerce...

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Avenue A Buys i-FRONTIER
Media

Avenue A Buys i-FRONTIER

23y Brian Morrissey

Avenue A Buys i-FRONTIER

The online ad company acquires a Web shop, in a deal that will give it creative capabilities and ties to the pharmaceutical industry. Read More...

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Fake Domain Sellers Nailed
Media

Fake Domain Sellers Nailed

23y Beth Cox

Fake Domain Sellers Nailed

The FTC wins a settlement in a scam involving the sale of phony dot-USA domains in a spam campaign that capitalized on American patriotism after 9-11....

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NYTimes.com Tries Interstitials
Media

NYTimes.com Tries Interstitials

23y Brian Morrissey

NYTimes.com Tries Interstitials

The pioneering online publisher adds more interstitials to its rotation. Read More...

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MSN OKs Unicast Ads
Media

MSN OKs Unicast Ads

23y Brian Morrissey

MSN OKs Unicast Ads

After choosing two competing vendors in itsmuch-publicized embrace of rich media formats, MSN makes up with Unicast. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

NetCreations unwraps PostMasterDirect 7.0; Aptimus sdds CPC pricing. Read More...

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eMarketer: Online Ad Spending Due For Modest Growth
Media

eMarketer: Online Ad Spending Due For Modest Growth

24y Brian Morrissey

eMarketer: Online Ad Spending Due For Modest Growt...

The researcher forecasts 5 percent growth in 2003, as the industry continues to grope its way back to 2000 spending levels. Read More...

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Execs and Accounts for December 2, 2002
Media

Execs and Accounts for December 2, 2002

24y Zachary Rodgers

Execs and Accounts for December 2, 2002

T3 hires Annie Jarvis as interactive designer; smile launches an interactive campaign with placements on The Guardian and New Scientist; Freeserve ent...

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Overture Renews Freeserve Deal Temporarily
Media

Overture Renews Freeserve Deal Temporarily

24y Brian Morrissey

Overture Renews Freeserve Deal Temporarily

The paid listings giant has until February 2003 to strike a long-term deal with the UK's No. 1 ISP. Read More...

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DoubleClick: E-Mail Marketing Still Strong
Media

DoubleClick: E-Mail Marketing Still Strong

24y Brian Morrissey

DoubleClick: E-Mail Marketing Still Strong

The company's Q3 trend report shows click-through and bounceback rates remaining steady, despite increased e-mail volume. Read More...

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Spammed for the Holidays
Media

Spammed for the Holidays

24y Beth Cox

Spammed for the Holidays

As retailers bolster their sales efforts, some junk-mail solutions companies expect to see a surge in unsolicited commercial e-mail. Read More...

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Verizon Wireless, New Line Team Up On 'Rings' Promo
Media

Verizon Wireless, New Line Team Up On 'Rings' Promo

24y Brian Morrissey

Verizon Wireless, New Line Team Up On 'Rings' Prom...

The two-year marketing deal includes co-branded online and interactive text-messaging promotions. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

AOL unleashes 'Looney' IMvironments; Modem Media takes top honors; Novell takes on spammer. Read More...

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NAI Releases 'Web Bug' Guidelines
Media

NAI Releases 'Web Bug' Guidelines

24y Brian Morrissey

NAI Releases 'Web Bug' Guidelines

The online advertising standards group gains FTC support and links up with TRUSTe to encourage seal holders to comply. Read More...

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Researcher: Net Ad Spending to Grow 16 Percent in 2003
Media

Researcher: Net Ad Spending to Grow 16 Percent in 2003

24y Brian Morrissey

Researcher: Net Ad Spending to Grow 16 Percent in ...

Web advertising is poised for dramatic growth over the next few years, according to Global Insight. Read More...

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Execs and Accounts for November 25, 2002
Media

Execs and Accounts for November 25, 2002

24y Zachary Rodgers

Execs and Accounts for November 25, 2002

Edelman is tapped by DigitalThink for public relations; BTLookSmart signs a string of ad agreements in the run up to Christmas; MoreVisibility.com is ...

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The TiVo Effect: Advertisers See Less TV Ad Spending
Media

The TiVo Effect: Advertisers See Less TV Ad Spending

24y Brian Morrissey

The TiVo Effect: Advertisers See Less TV Ad Spendi...

A new Forrester Research study finds advertisers in a quandary over how to deal with ad-skipping technology and ready to explore other media options. ...

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TiVo: One Million Subscribers in 2003
Media

TiVo: One Million Subscribers in 2003

24y Brian Morrissey

TiVo: One Million Subscribers in 2003

The PVR maker says it will double its growth next year, while continuing to ramp up its nascent interactive advertising campaigns. Read More...

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SBI Inks Deal to Buy Razorfish
Media

SBI Inks Deal to Buy Razorfish

24y Brian Morrissey

SBI Inks Deal to Buy Razorfish

UPDATE: The $8.2 million transaction would bring to a close the turbulent story of the interactive services firm that symbolized, to many, the Net boo...

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Execs and Accounts for November 22, 2002
Media

Execs and Accounts for November 22, 2002

24y Zachary Rodgers

Execs and Accounts for November 22, 2002

Traffix undergoes a management shake-up; boede&partners promotes Creative Director Ted Tsandes to partner; Choice Media to rep BabyZone.com Read M...

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Liberate Suspends COO Over Accounting
Media

Liberate Suspends COO Over Accounting

24y Jack Marshall

Liberate Suspends COO Over Accounting

Saying that as much as 11 percent of the revenue it recorded in thepast five quarters may be questionable, the interactive television softwaremaker su...

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Study: Simultaneous Media Use Poses Ad Challenge
Media

Study: Simultaneous Media Use Poses Ad Challenge

24y Brian Morrissey

Study: Simultaneous Media Use Poses Ad Challenge

New research says half of consumers use different media at the same time, putting the onus on advertisers to change their ways. Read More...

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USA Interactive Sees Gold in E-Coupons
Media

USA Interactive Sees Gold in E-Coupons

24y Beth Cox

USA Interactive Sees Gold in E-Coupons

Barry Diller's e-commerce conglomerate will spend about $370 million for Entertainment Publications and take more of the coupon publisher's discounts ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

Jupitermedia nabs VB-World Network; Nielsen//NetRatings names top digital brands. Read More...

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