DoubleClick and Information Resources release another study in the industry's growing body of favorable research. Read More...
View articleIn a slate of new television, radio and online ads, the computer manufacturer is voicing its opposition to a bill that aims to curtail PC users' copyi...
View articleUPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...
View articleIn a break from tradition, the paid search leader will deliver its listings to in a deal with the computer-maker. Read More...
View articleThe interactive TV industry's largest middleware player aims to deploy a targeted, profile-based advertising solution. Read More...
View article'Scorpion Knock Out' continues mainstream marketers' growing fondness for 'advergaming.' Read More...
View articleDisney to launch new ad format; eUniverse inks wireless content deal; MMA study suggests mobile marketing is effective. Read More...
View articleThe air carrier joins the roster of marketers looking to reach international audiences. Read More...
View articleThe online travel site looks to topple the market leader with an update of the old 'Pepsi Challenge' formula. Read More...
View articleYahoo! fills HotJobs' top post, recently vacated by Boylan; Gregory FCA Communications is acquired from U.S. Technologies. Read More...
View articleThe technology giants aim to spread support for P3P tools to consumers and marketers. Read More...
View articleEngage picks up a newspaper industry client; High Road Communications hires a consultant to its Quebec office. Read More...
View articleThe effort is designed to promote the site to national advertisers. Read More...
View articleUPDATE: Growing tensions among the major paid listings search engines culminates in a patent lawsuit. Read More...
View articleThe rich media ad firm will launch its browser-rebranding product this month. Read More...
View articleThe CMGI-owned auction site expands its existing promotional arrangement to encompass the former Excite@Home portal. Read More...
View articleThe deal helps ensure the survival of the recreation travel start-ups as major online travel players consolidate. Read More...
View articleThe 'Name Your Own Price' travel site again turns to William Shatner in its newest spots. Read More...
View articleThe Audit Bureau of Circulations' Internet unit is taking its review process to mobile media, in a move that could hasten the development of wireless ...
View articleValueClick hires a former DoubleClick exec as vice president of Eastern sales; AltaVista picks up AOL Time Warner's ex-brand manager; Freestyle Intera...
View articleThe case against adult site operator Netvision Audiotext underscores some persistent troubles in the affiliate marketing realm. Read More...
View articleThe pay-for-placement search engine wars continue. Read More
View articleThe German media giant looks to renegotiate its agreement to buy $675 million in advertising, which could dampen the portal and ISP company's hopes fo...
View articleThe FTC and a number of state and Canadian agencies declare war on deceptive spam with 63 law enforcement actions. Read More...
View articleCingular uses Web Site contest, downloads in 'Spider-Man' promo; Thruport to support EyeWonder; WSJ.com launches new ad format. Read More...
View articleThe effort seeks to drive U.S. Hispanic/Latinos to the Navy's Spanish-language recruiting site. Read More...
View articleLow click-through rates might not necessarily mean the end of online advertising. Rather, some say the region's ad industry will benefit from greater ...
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