Avenue A appoints Jack Sansolo to its board; Mobliss moves to a bigger office and gets a new VP of sales; Business 2.0 grabs a new director of marketi...
View articleThe e-mail and direct marketer aims to launch an online pay-for-performance unit. Read More...
View articlePlenty of suitors may be eying Jupiter's research and Web measurement assets. But its most prized gem may be its most intangible: a pending lawsuit ag...
View articleYahoo furthers its goal to make money as it sets up an 'IMVironment' for the online stock trader. Read More...
View articleFresh off a series of cost-cutting moves, the Brisbane, Calif.-based Web publisher has more troubling news. Read More...
View articleThe move continues efforts by online ad players to eke out billings by honing in on particular industries. Read More...
View articleRazorfish launches a Web presence for Regeneron; Lightningcast hires a new VP of sales; ACE Insurance launches a rich interstitial. Read More...
View articleAnsell Healthcare's effort seeks to educate consumers and to push its product. Read More...
View articleSun, HP and IBM are the targets in a new promotional effort -- the partners' first co-branded campaign for the ES7000 system running Microsoft Datacen...
View articleThe proposed deal would clear the firm of the class-action suits filed against it starting in January 2000, after the company announced its now-scrapp...
View articleCEO Waitt and the company's Holstein spokes-cow sing Devo to promote Gateway's 'Music PC.' Read More...
View articleThe two high-profile firms agree to merge in an aggressive play to gain traction in the digital set-top box market. Read More...
View articlePepsi launches Sierra Mist TV-Web effort; 24/7 Real Media cuts costs, posts loss; new pop-up blocker debuts. Read More...
View articleIn a privacy policy update, the Web portal assumes new rights to share personal information, and will require users to opt-out of marketing mailings. ...
View articleThe travel site is busy signing marketing deals with carriers following anairline industry effort to scale back or eliminate commissions paid forticke...
View articleThe e-mail marketing services firm's new financing continues a string of successes among providers of self-service online advertising tools. Read More...
View article.Com Marketing hires a traffic and production manager; RBI goes with DART for ad serving and e-mail; and LastMinuteTravel doubles its marketing force....
View articleIn its first major effort since the merger that forged the company, 24/7 Real Media takes to the trades. Read More...
View articleAltura International signs a deal with the auction behemoth to open up mailorder and online catalog businesses to eBay users. Read More...
View articleA study by the Progress & Freedom Foundation shows marked changes from the FTC's findings in 2000. Read More...
View articleThe Japanese automaker takes the wraps off its new youth-focused brand, and is expected to throw heavy Internet advertising behind its launch. Read Mo...
View articleAmerica Online signs another incentives marketer eager to reach its subscriber base. Read More...
View articleNOP World forms new technology practice; Amazing Media signs Verticalnet; Universal links DVDs to site. Read More...
View articleYahoo! and ACNielsen find a slight drop in consumer confidence in online media and commerce, but point to several promising trends. Read More...
View articleThe beverage maker leverages its separate marketing deal with Spears in a promotion for its sponsorship of the pop star's upcoming concert series. Rea...
View articleFresh off positive results from its last quarter, the PDA maker is again promoting its devices as hip, trendy and versatile. Read More...
View articleOnline employment advertising and recruiting giant TMP Worldwide makes its first move to compete with regional newspapers for revenue from classifieds...
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