Proposed bill would require online advertisers and businesses to get user permission before sharing sensitive information with third parties. Read Mor...
View article'Opt-out' becomes the standard in the newest version of a controversial directive. Read More...
View articleCommission warns marketers about deceptive practices in pitching gas-saving and other energy-related devices. Read More...
View articleIAB signs new members; Match.com, The Excite Network in distribution deal; MSN UK launches wacky 'Reality' promo. Read More...
View articleJupiter and NPD Group report that Internet usage impacts the TV viewing habits of women with children -- a finding that represents an opportunity for ...
View articleInteractive TV players Concurrent and Everstream team up, while SeaChange rolls out its own targeted advertising service for video-on-demand. Read Mor...
View articleInteractive marketing company 24/7 Real Media makes promotions; YellowPages.Com names a new vice president of business development; e*media launches a...
View articleEven the much-maligned ad unit can have a positive effect on purchase intent, according to comScore and Nestle Purina. Read More...
View articleYahoo! debuts Purina IM Skin, Eagles tour promo; Return Path strikes alliances; Spiderdance to 'hibernate' until market improves. Read More...
View articleThe Consumer Reports publisher launches a new service to rate sites and e-tailers' disclosure of privacy and advertising policies. Read More...
View articleOpenTV's launches new HTML-based technology that transforms Internet contentinto interactive television applications. iTV Gets Its Due With Emmy Award...
View articleBig Blue is allocating all of its remaining 2002 ad budget to a company-wide branding campaign. Read More...
View articleThe ad agency holding group reorganizes its online specialty marketing units, following its multi-million dollar purchase of Tempus Group. Read More...
View articleThe mobile carrier borrows thematically from its earlier rebranding effort, in a significant new advertising push for its version of i-mode. AT&T Wire...
View articleTripAdvisor and EasyAsk sign three; Onyx Software Corp. taps Waggener Edstrom; ValueClick Europe has added five new automotive clients; iMakeNews name...
View articleCompaq, Audible renew deal; L90 delays 10-K filing; Be Free, ValueClick to vote in May. Read More...
View articleTo support its foray into the 'malternative' beverage market, the No. 2 U.S. brewer will debut an extensive rich media ad campaign. Read More...
View articleDisplay ads and premium content sales in the NYTimes.com division help offset a drop in the gray lady's advertising sales. Read More...
View articleA survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleThe approach reflects the newspaper's decision to incorporate, embrace even, what up until now has been the traditional enemy of many a newspaper's br...
View articleCarat Interactive selects Bluestreak for ad serving; the Interpublic Group of Companies names a new Initiative Media CEO. Read More...
View articleThe firm says they're the chief reason for continued client satisfaction, though rivals are quick to dismiss such claims. Read More...
View articleThe paid search engine is aiming to boost its appeal to small advertisers with a new cost-per-click program, through some might be irked at being forc...
View articleThe Web ad giant continues to post net losses, while margins improve. Read More...
View articleRather than competing with mainstream media for ad dollars, the Web might serve as a valuable add-on to traditional media buys, according to findings ...
View articleOverture's Ryan promoted to products head; 24/7 Real Media adds AccuWeather.com to client list; Yesmail makes four appointments to management team. Re...
View articleCash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...
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