Trip.com Relaunches with $40M Campaign
Media

Trip.com Relaunches with $40M Campaign

24y Pamela Parker

Trip.com Relaunches with $40M Campaign

As the online travel players battle it out in the white-hote-commerce sector, another site struggles to make its mark. Read More...

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DoubleClick, CentrPort Ink Deal
Media

DoubleClick, CentrPort Ink Deal

24y Christopher Saunders

DoubleClick, CentrPort Ink Deal

The online ad giant continues efforts to expand its suite of allied marketing and analytical services. Read More...

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Overture Scores on Earnings, Yahoo!
Media

Overture Scores on Earnings, Yahoo!

24y Christopher Saunders

Overture Scores on Earnings, Yahoo!

It's a double dose of good news for the Pasadena, Calif. paid search listings provider. Read More...

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Execs and Accounts for April 26, 2002
Media

Execs and Accounts for April 26, 2002

24y Zachary Rodgers

Execs and Accounts for April 26, 2002

Solbright tapped by SportsLine.com for ad sales and production; L90 to manage New York Daily News consumer databases; Point.Roll hires James Lavelle a...

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Overture Ekes Out Another Week in AOL Deal
Media

Overture Ekes Out Another Week in AOL Deal

24y Christopher Saunders

Overture Ekes Out Another Week in AOL Deal

Talks continue as the pay-for-performance player looks to lock in AOL to another contract. Read More...

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Naviant Taps MindArrow for Rich Media
Media

Naviant Taps MindArrow for Rich Media

24y Christopher Saunders

Naviant Taps MindArrow for Rich Media

Fresh off a wave of acquisitions, the database marketer continues moves to beef up its product offerings. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Digitas turns a profit; Verizon beefs up SuperPages.com en Espanol; Yahoo! tweaks classified auto ad site. Read More...

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Execs and Accounts for April 24, 2002
Media

Execs and Accounts for April 24, 2002

24y Zachary Rodgers

Execs and Accounts for April 24, 2002

EyeWonder names former CBS President to board of advisors; Forbes.com hires Janett Kennedy Haas to its New York sales team; Quris names Robb Wilson as...

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Silicon Alley Execs Remember Jay Chiat
Media

Silicon Alley Execs Remember Jay Chiat

24y rumo

Silicon Alley Execs Remember Jay Chiat

The former CEOs of American Express and Screaming Media remember the entrepreneurial work of the Bronx-born adman, who passed away Tuesday. Read More...

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AOL Doesn't Disappoint...in Disappointing
Media

AOL Doesn't Disappoint...in Disappointing

24y rumo

AOL Doesn't Disappoint...in Disappointing

UPDATE: With online ad sales still weak and the huge cost of absorbing its massive merger, AOL Time Warner records a net loss of $54.2 billion. Revenu...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

FindWhat.com continues profit streak; Avenue A beats guidance; NetRaker signs Yahoo! market research deal. Read More...

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FTC Shuts Down Porn Spammers
Media

FTC Shuts Down Porn Spammers

24y Zachary Rodgers

FTC Shuts Down Porn Spammers

UPDATE: Calling the e-mail campaign a 'bait and switch of the worstkind,' the federal agency freezes the assets of a well-known 900-numberoperator and...

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eBay, FairMarket Expand Pact
Media

eBay, FairMarket Expand Pact

24y Christopher Saunders

eBay, FairMarket Expand Pact

The two firms plan to reprise their earlier effort for Burger King with a product for loyalty marketers. Read More...

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Rosensweig to Replace Mallett at Yahoo!
Media

Rosensweig to Replace Mallett at Yahoo!

24y Christopher Saunders

Rosensweig to Replace Mallett at Yahoo!

A veteran online and print tech trade publisher is brought in as Yahoo! strives to boost its sluggish ad revenue and make its new fee-based products p...

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DM News Absorbs Internet Sibling
Media

DM News Absorbs Internet Sibling

24y Christopher Saunders

DM News Absorbs Internet Sibling

The longstanding direct marketing trade will assume iMarketing News 's coverage as it folds the title. Read More...

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Magazine Readers Prefer Paper
Media

Magazine Readers Prefer Paper

24y Robyn Greenspan

Magazine Readers Prefer Paper

Two studies find that while U.S. audiences often choose offline magazines over their offline counterparts, they wouldn't necessarily be averse to payi...

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Study: Local Advertisers Uninformed About Web
Media

Study: Local Advertisers Uninformed About Web

24y Christopher Saunders

Study: Local Advertisers Uninformed About Web

Advertisers value regionally-targeted Web media mostly because it's an inexpensive add-on to offline buys, according to new findings from the Newspape...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Stuart gets official nod at IAB; DoubleClick, Poindexter Systems team up; ActiveBuddy inks development deals. Read More...

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America Online Tweaks Marketing Posts
Media

America Online Tweaks Marketing Posts

24y Christopher Saunders

America Online Tweaks Marketing Posts

Amid close scrutiny of its ability to ink cross-media deals in advance of its Wednesday earnings report, AOL Time Warner makes some executive shifts. ...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Yahoo! settles with yodeler; L90 fights delisting; Burson-Marsteller, PlanetFeedback link up. Read More...

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IBM Launches ThinkPad Campaign
Media

IBM Launches ThinkPad Campaign

24y Christopher Saunders

IBM Launches ThinkPad Campaign

The effort will showcase luminaries from the worlds of small business, arts, and science. Read More...

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Overture Signs United Online
Media

Overture Signs United Online

24y Christopher Saunders

Overture Signs United Online

The deal continues the paid listings search provider's string of good news -- as the clock ticks on its deals with Yahoo! and AOL. Read More...

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Execs & Accounts For April 22, 2002
Media

Execs & Accounts For April 22, 2002

24y Jackson Chan

Execs & Accounts For April 22, 2002

New work for ElectricArtists, Cake Marketing JV; VideoBanner, will be accepted across the DoubleClick Media Network; Agency.com, creates and launches ...

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Lagardere, AvantGo in Distribution Pact
Media

Lagardere, AvantGo in Distribution Pact

24y Christopher Saunders

Lagardere, AvantGo in Distribution Pact

The publisher hopes to boost offline subscriptions and interactive advertising through the arrangement. Read More...

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Yahoo! Yodeler Sues for Royalties
Media

Yahoo! Yodeler Sues for Royalties

24y Christopher Saunders

Yahoo! Yodeler Sues for Royalties

The country performer responsible for the portal's trademark cry said the company has wrongfully infringed on his copyright. Read More...

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Execs & Accounts For April 19, 2002
Media

Execs & Accounts For April 19, 2002

24y Jackson Chan

Execs & Accounts For April 19, 2002

DDB wins Qwest; American Airlines launches redesigned AA.com; Almay and iDeutsch launch new site Read More...

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Yahoo! Hires Former WB Exec
Media

Yahoo! Hires Former WB Exec

24y Christopher Saunders

Yahoo! Hires Former WB Exec

Semel associate James Moloshok is brought in as the Web portal ramps up its outreach to entertainment firms, as well as its marketing of paid and ISP ...

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