Two sought-after demographics are becoming more numerous online, according to research from America Online and comScore Networks. Read More...
View articleThe firm gains distribution on InfoSpace's new search product. Read More...
View articleSharpe Partners relaunches Minute Maid's Web site; PinPoint Media clients migrate to MOJO; Respond.com changes its name to Respond Networks. Read More...
View articleThe agreement also calls for Nielsen//NetRatings to provide data that will be integrated into DoubleClick's technology products. Read More...
View articleThe Enliven banner, a pioneering rich media format, will possibly bephased out as part of the purchase. Read More...
View articleThe DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. Read More...
View articleHershey Foods goes with OMD Worldwide for media buying; Sposto develops rich media promo for the upcoming film 'Signs'; High Road picks up an account....
View articleThe portal returns to its roots with an effort drawing on search as well as content. Read More...
View articleAs competition heats up in the struggling online brokerage space, Schwab's player goes after less-active traders. Read More...
View articleDigitas, Intel, SAS launch marketing automation product; ICONOCAST takes summer off; Sony-Dentsu unit, Razorfish Japanese JV change names. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articlePartnering with a healthcare market researcher, online metrics firm comScore looks to expand. Read More...
View articleThe deal establishes an opt-in e-mail giant. Read More...
View articlePaging America sent bogus e-mail offering free Motorola pagers that turnedout to be neither free nor made by Motorola. Read More...
View articleANALYSIS: While losing the AOL deal may be wounding its stock price, Overture is focusing on its strategic plans of pay-for-performance rather give in...
View articleThe brainchild of Kenneth 'Babyface' Edmonds and other top music industry insiders will be advertised across AOL -- continuing top Web publishers' win...
View articleThe leading pay-for-placement player loses a major partner, but says things are still looking rosy for 2002; Overture shares plummet 26 percent. Read ...
View articleThe tech publisher shores up its future after its majority owner reduces Ziff's debt while infusing $80 million in cash. But 'going concern' concerns ...
View articleGoogle beats out Overture for one of the most lucrative pieces of real estate on the Internet: America Online. Read More...
View articleValueClick's Michael Laur to assume Western sales post; Eyeblaster opens an office in Europe; FindWhat.com appoints a VP of strategic planning. Read M...
View articleDespite a slight drop in revenues, the firm says its turnaround is coming along according to plan-- and it's landed $1.5 million in financing. Read Mo...
View articleThey might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Read More...
View articleTrue, there's a lot going wrong in online advertising -- but a DoubleClick study suggests that marketers' perceptions are often worse than reality. Re...
View articleDo not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Read More...
View articleAdWare Systems in agreements with three new communications firms; Agency.com in deal to develop portal for S-B Power Tool; MindArrow Systems to provid...
View articleDeals with Viacom and Ziff Davis Media highlight a renewed advertising push. Read More...
View articleThe new document, which is intended to serve as a contractual basis for insertion orders, introduces a compromise on third-party ad serving. Read More...
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