New Ads to Pitch MSN, Verizon Wireless Partnership
Media

New Ads to Pitch MSN, Verizon Wireless Partnership

24y Christopher Saunders

New Ads to Pitch MSN, Verizon Wireless Partnership

UPDATE: A multi-million dollar campaign will run throughout the year. Read More...

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When Spam Policing Gets Out of Control
Media

When Spam Policing Gets Out of Control

24y Team ClickZ

When Spam Policing Gets Out of Control

Legitimate ISPs, Web hosts and online businesses are often the victims ofanti-spam vigilantes who shut down entire IP blocks of addresses. Read More...

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IAB: Online Ad Sales Fell in Q4, 2001
Media

IAB: Online Ad Sales Fell in Q4, 2001

24y Christopher Saunders

IAB: Online Ad Sales Fell in Q4, 2001

The industry's revenue decline continues. Read More

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LookSmart, AltaVista Name New Marketing Chiefs
Media

LookSmart, AltaVista Name New Marketing Chiefs

24y Christopher Saunders

LookSmart, AltaVista Name New Marketing Chiefs

The moves come as the field of search engine marketing is growing in importance -- and facing new competitors. Read More...

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Execs and Accounts for May 22, 2002
Media

Execs and Accounts for May 22, 2002

24y Zachary Rodgers

Execs and Accounts for May 22, 2002

360i promotes Erik Harbison to media director; Messagizer to provide services to U.K.'s top student-focused Web site; Shayne Mihalka joins Fastclick a...

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DoubleClick Receives OK on Privacy Settlement
Media

DoubleClick Receives OK on Privacy Settlement

24y Christopher Saunders

DoubleClick Receives OK on Privacy Settlement

Despite objections from consumer advocates, the Web ad giant will settle its outstanding federal and state data-collection lawsuits. Read More...

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Orbitz to Market to Gays, Lesbians in PlanetOut Deal
Media

Orbitz to Market to Gays, Lesbians in PlanetOut Deal

24y Christopher Saunders

Orbitz to Market to Gays, Lesbians in PlanetOut De...

The online travel site looks to target the demographic, while PlanetOut fills in some holes left vacant through its earlier work with the ailing U.S. ...

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FTC to Widen Anti-Spam Efforts
Media

FTC to Widen Anti-Spam Efforts

24y Christopher Saunders

FTC to Widen Anti-Spam Efforts

EXCLUSIVE: The Federal Trade Commission looks to work around a lack of federal spam legislation to expand the scope of its enforcement. Read More...

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Coremetrics Looks to Add Survey Data
Media

Coremetrics Looks to Add Survey Data

24y Christopher Saunders

Coremetrics Looks to Add Survey Data

The online marketing analytics provider teams with BizRate.com to beef up its data-collection products with customer service and satisfaction informat...

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MSN Expands Anti-AOL Campaign
Media

MSN Expands Anti-AOL Campaign

24y Christopher Saunders

MSN Expands Anti-AOL Campaign

Microsoft is upping the ante with a $10 million ad effort and a new technology partnership designed to woo America Online subscribers. Read More...

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CMGI Bids for Engage, Lowers Guidance
Media

CMGI Bids for Engage, Lowers Guidance

24y Christopher Saunders

CMGI Bids for Engage, Lowers Guidance

UPDATE: The Andover, Mass., Internet investor pursues all shares of the marketing software maker it does not already own. Read More...

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B2BWorks Lands New Financing
Media

B2BWorks Lands New Financing

24y Christopher Saunders

B2BWorks Lands New Financing

The Chicago-based firm receives $3.25 million from currentinvestors, attesting to the relative strength of the business-to-businessonline ad sector. R...

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Execs and Accounts for May 20, 2002
Media

Execs and Accounts for May 20, 2002

24y Zachary Rodgers

Execs and Accounts for May 20, 2002

Interactive marketing firm Modem Media has filled several management positions in its San Francisco office; Agency.com gets Wendy's gig, appoints new ...

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e-Dialog, TMX Team for Rich Media
Media

e-Dialog, TMX Team for Rich Media

24y Christopher Saunders

e-Dialog, TMX Team for Rich Media

The alliance creates an end-to-end offering for rich and streaming e-mail campaign creation, deployment and analysis. Read More...

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FairMarket Gets Investment from eBay
Media

FairMarket Gets Investment from eBay

24y Bob Liu

FairMarket Gets Investment from eBay

The auction king rides to the rescue with a small but strategy investment in the auction-based e-commerce marketer. If You Auction Here, You'd Be Home...

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AOL to Cut Marketing Staff, Sources Say
Media

AOL to Cut Marketing Staff, Sources Say

24y Christopher Saunders

AOL to Cut Marketing Staff, Sources Say

The news continues the recent corporate housecleaning under Pittman and de Castro. Read More...

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Spam, Privacy Bills Head to Senate Floor
Media

Spam, Privacy Bills Head to Senate Floor

24y Christopher Saunders

Spam, Privacy Bills Head to Senate Floor

CAN-SPAM and the Online Privacy Act make it to the next round, despite resistance from marketers. Read More...

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Execs and Accounts for May 17, 2002
Media

Execs and Accounts for May 17, 2002

24y Zachary Rodgers

Execs and Accounts for May 17, 2002

Avenue A launches a new corporate advisory board, which will include Graham Phillips; Freestyle Interactive tapped by Progressive Insurance for intera...

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Travel Sites Ramp Up Marketing for Memorial Day
Media

Travel Sites Ramp Up Marketing for Memorial Day

24y Christopher Saunders

Travel Sites Ramp Up Marketing for Memorial Day

The move comes amid a host of travel-industry concerns, including a predicted shortfall in air travel next weekend. Read More...

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Experian Aims for Multi-Channel
Media

Experian Aims for Multi-Channel

24y Christopher Saunders

Experian Aims for Multi-Channel

The consumer data giant aims to link offline buying data with shoppers' online information. Read More...

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UK Online Ad Revenues Rose in 2001
Media

UK Online Ad Revenues Rose in 2001

24y Christopher Saunders

UK Online Ad Revenues Rose in 2001

The report is the latest testament to what appearsto be the greater staying power of the British Web advertising market. Read More...

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Samsung Ramps Up Web Efforts in New Campaign
Media

Samsung Ramps Up Web Efforts in New Campaign

24y Christopher Saunders

Samsung Ramps Up Web Efforts in New Campaign

The electronics giant is shooting for front-page, prestige-building buys on dozens of major Web properties. Read More...

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e*media Developing ActiveBuddy Bots
Media

e*media Developing ActiveBuddy Bots

24y Bob Woods

e*media Developing ActiveBuddy Bots

e*media is one of the first companies to gain access to ActiveBuddy's BuddyScript SDK to develop IM-based 'buddies,' or interactive bots Read More...

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AOL Makes Executive Changes
Media

AOL Makes Executive Changes

24y Roy Mark

AOL Makes Executive Changes

UPDATE: Bankoff assumes role as EVP of Operations, Interactive Services; Gang takes over as EVP of Product Marketing. Read More...

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Execs and Accounts for May 15, 2002
Media

Execs and Accounts for May 15, 2002

24y Zachary Rodgers

Execs and Accounts for May 15, 2002

Granada Enterprises to use EyeWonder streaming technology; Sharpe Partners launches mini-site to promote new camera from Fujifilm USA. Read More...

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Study: Spam, Saturation Plague E-Mail Marketing
Media

Study: Spam, Saturation Plague E-Mail Marketing

24y Christopher Saunders

Study: Spam, Saturation Plague E-Mail Marketing

E-mail marketing could be reaching the breaking point, with spam now comprising the majority of most users' inboxes, according to Executive Summary Co...

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Web Use Surges as College, Search Engine Traffic Rises
Media

Web Use Surges as College, Search Engine Traffic Rises

24y Christopher Saunders

Web Use Surges as College, Search Engine Traffic R...

Despite a drop in time spent online by most Web users, marketers could benefit from increases in university and search-related traffic, according to c...

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