The holding company confirms plans to bring the two restructured interactive shops back under its umbrella. Read More...
View articleAnother round of litigation among the major players in online ad serving comes to a close. Read More...
View articleUPDATE: Execs dispute a Journal story that raised concerns about the ad agency giant's handling of its interactive units, and prompted a major sell-of...
View articleMillward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...
View articleThe online ad network formally realigns Dynamo under Mediaplex and says its trolling for new acquisitions. Read More...
View articleUPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Read More...
View articleFindings from DoubleClick's Abacus unit suggest a need for multi-channel marketing and sales tracking. Read More...
View articleTaylor Nelson Sofres seeks the firm's ad tracking technology, which will be marketed by CMRi. Read More...
View articleThe expectations for this year range from a 13 percent drop to slight growth in spending. But looking at consensus numbers, the Online Publisher's Ass...
View articleThe pay-for-placementsearch provider strengthens its international foothold. Read More...
View articleThe firm says its privacy controls will help the controversial procedure win favor among marketers. Read More...
View articleThe interactive agency is testing a service that uses surveys to measurebrand impact, but looks to go one better with post-impression tracking. Read M...
View articleThe portal site, furthering its revenue-bolstering strategy, is said to beplanning a redesign that encourages visitors to spend money and look at more...
View articleAsk Jeeves Web properties relaunches Ask.com; Visage Mobile appoints David Stevens its new president; FatCow.com launches the first phase of a nationa...
View articleThe company pulls few punches against Windows in its 'switcher'campaign. Read More...
View articleThe site traffic analysis player becomes the latest recipient, as rivals are increasingly turning to patent law to pressure competitors. Read More...
View articleThe travel e-commerce player says recent affiliate agreements and acquisitions have grown its reach more than 800 percent since last year. Read More...
View articleHigh Road Communications named North American agency of record for PureEdge Solutions; Real Branding launches a new site for Corona; Saatchi & Saatchi...
View articleFive digital video recorder users file suit against media companies and add their voices to the digital copyright debate. Home Recording Group Backs E...
View articleThe domain name registrar's recent direct mail campaign continues to land it in hot water. Read More...
View articleThe luxury automaker will continue 'The Hire' after a successful run last year. Read More...
View articleThe troubled Internet consultancy follows through on a portion of its efforts to sell the business. Read More...
View articleThe e-mail list broker re-enters the market after months in bankruptcy court. Read More...
View articleStung on online advertising sales worries, the New York media giant is sticking to its forecasts and says it's exploring different sorts of media deal...
View articleThe IAB adds 13 ad sellers and publishers to membership; Engage joins OPA as associate member; Global Name Registry hires Quenzel as vice president of...
View articleThe mobile carrier launches a second ad campaign to promote [FREEUP]. Read More...
View articleUPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
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