In the trade association's largest effort to date, a multi-million dollar campaign pitches Internet advertising's ability to boost brands and sales. R...
View articleAs financial troubles persist, the nation's No. 4 wireless carrier looks to promote its upcoming advanced network with a movie marketing partnership. ...
View articleUPDATE: Ever wonder what interactive advertising will look like in 52 years? Read More...
View articleThe online ad industry's biggest show refocuses on the small things. Read More...
View articleVirgin Mobile USA hopes Sprint's technology plus Virgin's brandingexpertise equals a hit in the teen market. Read More...
View articleEyeBlaster launches an interactive campaign; Pro Active International and CoolCapital jointly launch a new media consultancy for the public sector; Ra...
View articleInternet and technology publisher snaps up the remaining assets ofJupiter Media Metrix for $250,000. Read More...
View articleEfforts to establish consistent wireless privacy practices get a boost, as the Mobile Marketing Association agrees to assist. Read More...
View articleOnline ad veterans say the economy is discouraging agencies from delvinginto Web media, and under-developed tools make it harder still to persuadebuye...
View articleA study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleArizona-based Go Daddy negotiates a deal that prohibits VeriSign from sending its controversial domain name expiration notices to anyone. Read More...
View articleNielsen//NetRatings' monthly tally of ad impressions shows the usualsuspects leading the pack, with travel advertising making the biggestcomeback. Rea...
View articleAs the spam problem grows, and concern in the e-mail marketing community increases accordingly, the co-founder of Napster turns his P2P skills to figh...
View articleValueclick expands its relationship with Oddcast; Bluestreak's IonMail chosen by Emerging Interest; i-level launches digital consultancy and research ...
View articleA character symbolic of dot-com branding is brought back to life; Dole taps the Web for loyalty efforts; and MTV delves deeper into mobile marketing i...
View articleAmid difficulties in the cable industry, iTV software maker Liberate snags a deal to deliver interactive content to ESPN sports fans. Read More...
View articleThe firm's software reporting product gets a facelift and new features, as competition grows in the ASP market. Read More...
View articleNYTimes.com, MarketWatch and others form a daypart network to reach advertisers that are seeking the at-work market. Read More...
View articleAgency.com launches a site for The Make-A-Wish Foundation of North Texas; DailyCandy names Adrienne Becker chief executive officer; Eagle Email tapped...
View articleThe firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Read More...
View articleAs part of its ongoing effort to boost its visibility, Cendant's travel site strikes a multi-million dollar deal. Read More...
View articleThe new effort abandons the company's four-year-old 'monitor heads' to focus on case studies highlighting systems integration and consulting work. Rea...
View articleWinstar Interactive Media chosen by StreamCast Networks to rep Morpheus;Mello Yello launches first consumer Web site; i-traffic launches second campai...
View articleUPDATE: European regulators may extend their strict data-collection regulations to encompass products like Windows Media Player. Read More...
View articleFEATURE: Facing a drastically different market than the heydey of the dot-com era, online trading firms seek to differentiate themselves in order to a...
View articleThe rich-media 'page-tilt' ad unit, featured heavily in an earlier direct response effort, will be reused in a brand-building campaign. Read More...
View articleGoodby takes over work for the combined Hewlett-Packard and Compaq corporate brands, while Publicis nabs product work. Read More...
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