A month after each made an acquisition, the two research playerslook to strengthen their ties. Read More...
View articleThe deal will test VOD advertisements for advertisers including Coca-Cola. Read More...
View articleLong-term obligations and a cash crunch push the interactive agency into bankruptcy and an eventual asset sale to SBI and Company. Read More...
View articleThe deal with Cityfeet.com continues the portal's efforts to cushion itself from the soft media market. Read More...
View articleMaxWorldwide appoints former Coca-Cola marketing head as chief strategy officer; SF Interactive hires Bill McGee as EVP of marketing; The Weather Chan...
View articleThe advertising trade groups envision Ad-IDs being used in asset management, tracking and calculating ROI. Read More...
View articleThe Gray Lady's online/digital media division marks its fourth straight quarter in the black, but the results are tempered by sluggish ad sales for th...
View articleThe ethnic group is expanding at a rapid clip on the Internet, but a wide disparity remains between whites and everyone else. Read More...
View articleThe move integrates Point-Roll, Eyeblaster, EyeWonder and Unicast into the portal's sales offerings and technology. Read More...
View articleOrganic adds Paul Roberts to its Detroit office; 360i picks up 36 clients in the first half of 2002; Symantec launches online marketing tool for partn...
View articleThe firm will be allied with Category 5's CaptureQuest e-mail subsidiary. Read More...
View articleThe firm is slapped with a temporary injunction in the suit brought against it by leading Web publishers. Read More...
View articleMasterCard International partners with Major League Baseball on interactive promotion; Interactive gaming veteran Alan Miller joins Skyworks managemen...
View articleThe new version of AOL Instant Messenger incorporates animation and out-of-banner advertisements. Read More...
View articleThe seemingly good news continues from industry leaders -- but executives trim earlier expectations for coming quarters. Read More...
View articleUPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Read More...
View articleThe pressure tightens on unscrupulous marketers, as the Japanese government's efforts follow EUmoves to curb unsolicited commercial e-mail. Read More...
View articlePaid listings, sponsored search and fee-based services help the industry bellwether return to profitability while online advertising remains sluggish....
View articleImagistic signs six clients; Scott Storrs and June Ross form new creative boutique; e21corp partners with Chugai. Read More...
View articleThe moves, which will spawn a new TV ad and joint marketing alliance, seek to promotethe company's products for college students and HR departments. R...
View articleAmid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Read More...
View articleThe giant in PC processors looks to new executions in its largest-ever ad campaign, supporting its foray into the enterprise market. Read More...
View articleDow Jones' foray into online recruitment will serve as the centerpiece of a new advertising agreement with Lucas Group. Read More...
View articleThe former highflying Alley portal sells off its flagship assets in order to focus solely on wireless markets. Read More...
View articlePoindexter Systems hires Rich Person as chief executive officer; Silverpop Systems adds agencies and consultancies to its dynamic marketers program; C...
View articleThe trend comes as Web publishers seek to pitch at-work audiences to advertisers. Read More...
View articleThe Web portal looks to boost local listings by tapping its partner for Internet access. Read More...
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