Unicast Pitches "One-Stop Shop"
Media

Unicast Pitches "One-Stop Shop"

24y Christopher Saunders

Unicast Pitches "One-Stop Shop"

The rivalry with Eyeblaster and Bluestreak mounts, as the creator of the Superstitial adds Ad4Ever 'takeovers' to its format roster. Read More...

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iVillage to Quit Pop-Ups
Media

iVillage to Quit Pop-Ups

24y Christopher Saunders

iVillage to Quit Pop-Ups

The company says its audience finds the format annoying -- and that it hurts advertisers' brands. Read More...

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Bigfoot Interactive, Fujitsu in CRM Deal
Media

Bigfoot Interactive, Fujitsu in CRM Deal

24y Christopher Saunders

Bigfoot Interactive, Fujitsu in CRM Deal

The arrangement could presage further alliances between CRM players and e-mail specialists. Read More...

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Study: Google Tops in Brand Loyalty
Media

Study: Google Tops in Brand Loyalty

24y Christopher Saunders

Study: Google Tops in Brand Loyalty

But the latest installment of Brand Keys' user surveys suggests that there's plenty of room for competition. Read More...

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Overture, LookSmart Continue Growth
Media

Overture, LookSmart Continue Growth

24y Christopher Saunders

Overture, LookSmart Continue Growth

The two paid listings veterans post promising numbers, though the looming presence of Google and questions about fees could weigh on future performanc...

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States Settle With Eli Lilly on Data Gaffe
Media

States Settle With Eli Lilly on Data Gaffe

24y Christopher Saunders

States Settle With Eli Lilly on Data Gaffe

The pharmaceutical giant agrees to beefed-up data protection procedures. Read More...

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Miller Launches Branded Calendar
Media

Miller Launches Branded Calendar

24y Christopher Saunders

Miller Launches Branded Calendar

The effort seeks to insert the brewer's brand into consumers' planning for social outings. Read More...

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Palm, Pepsi in Back-to-School Promo
Media

Palm, Pepsi in Back-to-School Promo

24y Christopher Saunders

Palm, Pepsi in Back-to-School Promo

The move comes as the PDA manufacturer seeks to widen its consumer base. Read More...

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Studies Tout Online Audiences
Media

Studies Tout Online Audiences

24y Christopher Saunders

Studies Tout Online Audiences

DoubleClick and the OPA field research comparing Internet metrics to offline -- while illuminating lingering questions plaguing the Web sector. Read M...

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Execs and Accounts for July 24, 2002
Media

Execs and Accounts for July 24, 2002

24y Zachary Rodgers

Execs and Accounts for July 24, 2002

ElectricArtists launches a Hispanic campaign initiative; Agency.com builds a site for land developer Terrabrook; Semaphore Partners teams with Kaplan ...

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iVillage, Overstock Team Up
Media

iVillage, Overstock Team Up

24y Beth Cox

iVillage, Overstock Team Up

A new co-branded shopping site extends the reach of discount retailerOverstock and aims to bolster revenues at the women's network. Read More...

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CoolSavings Begins Offline Direct Mailings
Media

CoolSavings Begins Offline Direct Mailings

24y Christopher Saunders

CoolSavings Begins Offline Direct Mailings

The firm expects to roll out further combined on- and offline campaigns for clients. Read More...

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Old Media Sales Boost AOL-TW's Profit
Media

Old Media Sales Boost AOL-TW's Profit

24y Erin Joyce

Old Media Sales Boost AOL-TW's Profit

UPDATE: Strength in traditional media sectors helped offset AOL, whose ad and commerce revenues fell by 42 percent. Company officials also disclose SE...

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Keylime Updates Web Analytics Tool
Media

Keylime Updates Web Analytics Tool

24y Christopher Saunders

Keylime Updates Web Analytics Tool

Amid continuing competitive moves in the site tracking space, the ASP points to enhancements in its Web services support and impression tracking. Read...

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Outdoor Life Network Tries Mobile Messaging
Media

Outdoor Life Network Tries Mobile Messaging

24y Christopher Saunders

Outdoor Life Network Tries Mobile Messaging

In its first foray into mobile text messaging, the cable channel isoffering daily Tour de France updates. Read More...

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IBM, Thomson Target Corporate E-Learning Market
Media

IBM, Thomson Target Corporate E-Learning Market

24y Ryan Naraine

IBM, Thomson Target Corporate E-Learning Market

Big Blue teams up with The Thomson Corp. to integrate e-learning technologiesand services that target corporate and government customers. Corporate Ha...

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LookSmart Unveils Reporting Center
Media

LookSmart Unveils Reporting Center

24y Pamela Parker

LookSmart Unveils Reporting Center

In an age in which ROI is the magic acronym, LookSmart helps itsclients measure it Read More...

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Execs and Accounts for July 22, 2002
Media

Execs and Accounts for July 22, 2002

24y Zachary Rodgers

Execs and Accounts for July 22, 2002

ValueClick appoints a director of Western sales and nine others; iMakeNews names Brian Cusack vice president of sales; Sharpe Partners launches Fujifi...

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MSN, eDiets in $9 Million Ad Deal
Media

MSN, eDiets in $9 Million Ad Deal

24y Christopher Saunders

MSN, eDiets in $9 Million Ad Deal

The advertiser makes its largest-ever buy. Read More

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Magazine publishers promote electronic media kits; Solar Communications goes multi-channel; FindWhat continues profitable run. Read More...

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Gateway Launches School-Focused Ads
Media

Gateway Launches School-Focused Ads

24y Christopher Saunders

Gateway Launches School-Focused Ads

Following a lackluster quarterly performance, the PC maker turns its hopes to third quarter. Read More...

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Earthlink Wins $25 Million in Spam Suit
Media

Earthlink Wins $25 Million in Spam Suit

24y Christopher Saunders

Earthlink Wins $25 Million in Spam Suit

Though it might never see the money, the ISP sees a victory in its attempts to thwart bogus and bulk e-mail offers. Read More...

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Execs and Accounts for July 19, 2002
Media

Execs and Accounts for July 19, 2002

24y Zachary Rodgers

Execs and Accounts for July 19, 2002

Razorfish wins big government contract; Mike Drexler named to the board of directors of Poindexter Systems; Nike launches a site for its ACG brand. Re...

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Partner's Woes Prompt DoubleClick Asia Revamp
Media

Partner's Woes Prompt DoubleClick Asia Revamp

24y Christopher Saunders

Partner's Woes Prompt DoubleClick Asia Revamp

Control will be offered to regional office heads due to the meltdown of Asiacontent.com. Read More...

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Google Bumps Overture From Jeeves
Media

Google Bumps Overture From Jeeves

24y Christopher Saunders

Google Bumps Overture From Jeeves

Ask Jeeves and Google anticipate $100 million in revenue coming from deal over three years. Read More...

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Study: Major Sites Missing Out on B2B Ad Dollars
Media

Study: Major Sites Missing Out on B2B Ad Dollars

24y Christopher Saunders

Study: Major Sites Missing Out on B2B Ad Dollars

Subscriptions, business services could prove a source for segmenting much-needed B2B audiences, according to GartnerG2. Read More...

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AOL COO Stepping Down
Media

AOL COO Stepping Down

24y Kevin Lee

AOL COO Stepping Down

UPDATE: Robert Pittman, COO of AOL Time Warner and interim chief of America Online, will leave the company once a new CEO of theAmerica Online divisio...

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