BulkRegister Gets Injunction Against VeriSign
Media

BulkRegister Gets Injunction Against VeriSign

24y Christopher Saunders

BulkRegister Gets Injunction Against VeriSign

UPDATE: A judge grants a preliminary injunction against the domain name giant, halting what many considered to be a domain-slamming, email-marketing c...

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NetRatings, IMS Team for Reach, Frequency Planning
Media

NetRatings, IMS Team for Reach, Frequency Planning

24y Christopher Saunders

NetRatings, IMS Team for Reach, Frequency Planning

The move continues NetRatings' bid to become the preeminent provider of online audience research and media planning tools. Read More...

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Study: Growing Number Watch TV While Surfing Web
Media

Study: Growing Number Watch TV While Surfing Web

24y Christopher Saunders

Study: Growing Number Watch TV While Surfing Web

Media buying becomes more difficult, but cross-channel campaigns appear more crucial, based on research from Knowledge Networks/SRI. Read More...

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Dynamic Logic to Track E-Mail
Media

Dynamic Logic to Track E-Mail

24y Christopher Saunders

Dynamic Logic to Track E-Mail

The move expands AdIndex to cover online direct campaigns. Read More...

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Wanted: Online Dating Guru for Lavalife
Media

Wanted: Online Dating Guru for Lavalife

24y rumo

Wanted: Online Dating Guru for Lavalife

Online dating service seeks single male or female, 21 and up, to help boost its profile in the increasingly crowded sector. Must be digitally complian...

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Palm Targets Enterprise Buyers with Campaign
Media

Palm Targets Enterprise Buyers with Campaign

24y Christopher Saunders

Palm Targets Enterprise Buyers with Campaign

The pitch to CIOs and corporate purchasers continues the PDA firm's moves to right itself. Read More...

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CDW Reprises "Fred" Campaign
Media

CDW Reprises "Fred" Campaign

24y Christopher Saunders

CDW Reprises "Fred" Campaign

Tech 'horror stories' are again the centerpiece of the reseller's new ads. Read More...

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Unicast Releases Video Ad Format
Media

Unicast Releases Video Ad Format

24y Christopher Saunders

Unicast Releases Video Ad Format

The format avoids streaming by precaching video -- which the firm says makes it more attractive to advertisers. Read More...

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Audible Goes to Market with Salon, Mediabolic
Media

Audible Goes to Market with Salon, Mediabolic

24y rumo

Audible Goes to Market with Salon, Mediabolic

Looking to ramp up its subscriber base, the spoken word audio provider secures co-marketing pacts with Salon and Mediabolic. Read More...

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Study: Number of Online Ads on the Rise
Media

Study: Number of Online Ads on the Rise

24y Christopher Saunders

Study: Number of Online Ads on the Rise

The news could be an indication of the Web advertising industry's recovery, according to NetRatings. Read More...

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Execs and Accounts for May 13, 2002
Media

Execs and Accounts for May 13, 2002

24y Zachary Rodgers

Execs and Accounts for May 13, 2002

Atlas DMT picks up four clients; Forbes.com appoints Nancy Sterling Midwest sales manager; Epsilon forms alliance with Return Path Read More...

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DoubleClick Unveils MediaVisor
Media

DoubleClick Unveils MediaVisor

24y Christopher Saunders

DoubleClick Unveils MediaVisor

The service aims to revolutionize online media buying process, by bringing planning, serving and reporting systems under a single interface. Read More...

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eBay, AOL Renegotiate Ad Deal
Media

eBay, AOL Renegotiate Ad Deal

24y Christopher Saunders

eBay, AOL Renegotiate Ad Deal

UPDATE: The online auctioneer takes advantage of declining media prices to restructure its multi-million dollar agreement with AOL Time Warner. Read M...

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Alloy, Student Advantage Strike Marketing Alliance
Media

Alloy, Student Advantage Strike Marketing Alliance

24y Christopher Saunders

Alloy, Student Advantage Strike Marketing Alliance

Beleaguered Student Advantage offloads a unit for $6.5 million, while Alloy continues efforts to increase its college-age market penetration. Read Mor...

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Sony Movie Marketing to Include Web Games
Media

Sony Movie Marketing to Include Web Games

24y Christopher Saunders

Sony Movie Marketing to Include Web Games

Working with developer WildTangent, the company details a plan to churn out three downloadable games per year in connection with upcoming films. Read ...

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Execs and Accounts for May 10, 2002
Media

Execs and Accounts for May 10, 2002

24y Zachary Rodgers

Execs and Accounts for May 10, 2002

Tim McHale and Tom Hespos launch a integrated marketing services company; Responsys appoints Lester Wunderman to its board of advisors; Aptimus to use...

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Privacy Groups Challenge DoubleClick Settlement
Media

Privacy Groups Challenge DoubleClick Settlement

24y Christopher Saunders

Privacy Groups Challenge DoubleClick Settlement

EPIC and Junkbusters say the proposed class-action settlement accomplishes little. Read More...

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Study: User Satisfaction Key to Viral Marketing
Media

Study: User Satisfaction Key to Viral Marketing

24y Christopher Saunders

Study: User Satisfaction Key to Viral Marketing

E-commerce marketers under-value referrals' contribution to sales, according to new research from Taylor Nelson Sofres. Read More...

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AOL Latin America Inks Office Depot Alliance in Mexico
Media

AOL Latin America Inks Office Depot Alliance in Mexico

24y Christopher Saunders

AOL Latin America Inks Office Depot Alliance in Me...

As financial woes dog the Internet service and its U.S. parent, AOL Latin America aims to boost subscribers. Read More...

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Post-Vote, HP and Compaq Rejigger Brands
Media

Post-Vote, HP and Compaq Rejigger Brands

24y Christopher Saunders

Post-Vote, HP and Compaq Rejigger Brands

The proxy war now concluded, Fiorina and Co. turn their attention to a merging of the two companies' brands and product lines. The New HP is Ready Rea...

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Execs and Accounts for May 8, 2002
Media

Execs and Accounts for May 8, 2002

24y Zachary Rodgers

Execs and Accounts for May 8, 2002

Agency.com consolidates all operations under two regions, appoints CEOs to lead them; MyWeather to deploy Engage's ad management solutions; Findwhat.c...

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Arbitron, comScore Target Local Internet Markets
Media

Arbitron, comScore Target Local Internet Markets

24y Roy Mark

Arbitron, comScore Target Local Internet Markets

Ratings firm to enlist media support for comScore Networks' local market Web measurement services. Read More...

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Portals Rev Up Rich Media for Ford
Media

Portals Rev Up Rich Media for Ford

24y Christopher Saunders

Portals Rev Up Rich Media for Ford

UPDATE: The U.S. automaker reprises and extends earlier 'takeover' efforts for its SUV line. Read More...

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Yahoo! Health Continues Vertical Wins
Media

Yahoo! Health Continues Vertical Wins

24y Christopher Saunders

Yahoo! Health Continues Vertical Wins

The deal with Kimberly-Clark Corp. also continues efforts by CPG manufacturers to branch out online. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

L90 concludes internal investigation, restates; XadveRT launches; Yesmail goes B2B. Read More...

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NetRatings, Jupiter Settle Patent Suit
Media

NetRatings, Jupiter Settle Patent Suit

24y rumo

NetRatings, Jupiter Settle Patent Suit

Web measurement firms put the on-again, off-again suit to rest; NetRatings buys more assets from the financially ailing Jupiter. NetRatings Devours eR...

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Bluestreak Buys E-mail Company e2 Communications
Media

Bluestreak Buys E-mail Company e2 Communications

24y Pamela Parker

Bluestreak Buys E-mail Company e2 Communications

From rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...

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