As part of its effort to re-align its ad serving products, DoubleClick releases a new version of its software for publishers. Read More...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleFirms are focusing more on ROI than competitive positioning, but findings indicate that marketers worry about successfully bouncing back when the econ...
View articleThe two firms will co-market products, echoing moves by other metrics players to parlay their offerings into all-in-one solutions. Read More...
View articleA series of moves continues the Web portal's efforts to become a marketing platform for movie studios. Read More...
View articleExcite signs on with Engage; OPA grows membership; Perrier taps Byte for site. Read More...
View articleFollowing on the heels of last year's effort, the New York Times Co. is monetizing back stories with a special advertising section. Read More...
View articleIn addition to potentially shuttering online casino sites, a proposed extension of a 40-year-old interstate gambling law also could have a withering e...
View articleThe scandal-plagued real estate play says bartered ads were improperly recorded as revenue for the year 2000; results for last year also to be restate...
View articleTMP's online unit will go head-to-head with newspapers beginning next month. Read More...
View articlePerfect Circle Media launches new unit, will rep travel sites; EyeWonder supports pop-ups; Yahoo! Finance begins selling new ad format. Read More...
View articleThrough the purchase, database marketer infoUSA enters the online list brokerage business. Read More...
View articleThe FTC continues its string of efforts to clamp down on deceptive e-mail marketing. Read More...
View articleThe Los Angeles ad network said it's taking a hard look at barter agreements made in conjunction with troubled Homestore.com. Read More...
View articleAmid growing competition in the paid listings space, the purchase aims to counter rivals Overture and Google. Read More...
View articleIt's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...
View articleRestoration Hardware taps an agency for creation of its new online identity; Deutsch LA makes a top hire in its Los Angeles office; and breatheinterac...
View articleUPDATE: Taking advantage of a buyers' market, the Westlake Village, Calif.-based Internet ad player acquires the Marlborough, Mass.-based affiliate ma...
View articleBy focusing on myriad threats, Atlanta-based ISS hopes to woo IT decision makers. Read More...
View articleL90 ousts its CEO and CFO, as an SEC accounting investigation derails the $50 million merger. Read More...
View articleEXCLUSIVE: Deutsche Telekom will phase out the MobileStar and VoiceStreamWireless brand names and unify its offerings through an integrated service pl...
View articleYet guarded optimism continues for the coming year. Read More...
View articleCreative shop Deutsch NY makes an appointment to its Revlon account; Hollister gets a new Web presence; and New Moon Media adds a top branding expert ...
View articleThe embattled ad player exits Latin America -- again. Read More...
View articleWith its ad revenue outlook for the year still deteriorating, the tech publisher may be headed for a bankruptcy if it can't buy more time on existingc...
View articleDisney will host a special sweepstakes site and Mazda-related content site, designed to encourage test drives. Read More...
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