Study Finds Growth in Newest Online Ad Sizes
Media

Study Finds Growth in Newest Online Ad Sizes

24y Christopher Saunders

Study Finds Growth in Newest Online Ad Sizes

The larger ad formats supported by the IAB are seeing steady growth. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Google takes shot at Overture, rivals; FTC plans crackdown on 9/11 spam. Read More...

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FTC Plans Crackdown on 9-11 Spam
Media

FTC Plans Crackdown on 9-11 Spam

24y Beth Cox

FTC Plans Crackdown on 9-11 Spam

The agency's Bureau of Consumer Protection is getting ready to bash the people trying to make a buck by selling junk on the basis of patriotism or fea...

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FTC Slaps Palm
Media

FTC Slaps Palm

24y Beth Cox

FTC Slaps Palm

The PDA maker settles with the FTC, meaning that it must disclose that many of itshandhelds require the purchase of add-ons for wireless access to the...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

IAB, CFO.com create CFO committee; Eyeblaster launches new version platform; AOL continues H&R Block promotion. Read More...

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Yahoo! Verticals Ink Two Promo Deals
Media

Yahoo! Verticals Ink Two Promo Deals

24y Christopher Saunders

Yahoo! Verticals Ink Two Promo Deals

The Web portal's Movies and Travel sites will launch promotions for Twentieth Century Fox and British Airways. Read More...

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Execs and Accounts for March 6
Media

Execs and Accounts for March 6

24y Zachary Rodgers

Execs and Accounts for March 6

Yahoo! fills a top communications role; an L90 co-founder and board member steps down; and MindArrow adds three to its executive team. Read More...

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Burger King Promotes Whopper Via AOL
Media

Burger King Promotes Whopper Via AOL

24y Christopher Saunders

Burger King Promotes Whopper Via AOL

The nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner America Onl...

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U.S. Postal Service to Use Return Path
Media

U.S. Postal Service to Use Return Path

24y Christopher Saunders

U.S. Postal Service to Use Return Path

The New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...

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Snapple, Viacom Launch On-, Offline Promotion
Media

Snapple, Viacom Launch On-, Offline Promotion

24y Christopher Saunders

Snapple, Viacom Launch On-, Offline Promotion

The beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...

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Gator Wants to Spearhead Standards
Media

Gator Wants to Spearhead Standards

24y Christopher Saunders

Gator Wants to Spearhead Standards

The former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...

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Advertising.com Acquires Scandinavian Shop
Media

Advertising.com Acquires Scandinavian Shop

24y Christopher Saunders

Advertising.com Acquires Scandinavian Shop

Despite rivals' exit from the region, the ad network buys Oslo-based CPC player Dayrates. Read More...

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Sprint Ads Tout IP Networking
Media

Sprint Ads Tout IP Networking

24y Christopher Saunders

Sprint Ads Tout IP Networking

Continuing its efforts to promote its expanding backbone -- and in the wake of financial concerns -- the telecom debuts a new campaign in global marke...

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Jupiter Offers Reach and Frequency Tools
Media

Jupiter Offers Reach and Frequency Tools

24y Christopher Saunders

Jupiter Offers Reach and Frequency Tools

The troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...

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This Week's Agenda: Success for E-Commerce (But Not for E-Advertising)
Media

This Week's Agenda: Success for E-Commerce (But Not for E-Advertising)

24y Dana Blankenhorn

This Week's Agenda: Success for E-Commerce (But No...

A scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...

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Execs and Accounts for March 4
Media

Execs and Accounts for March 4

24y Zachary Rodgers

Execs and Accounts for March 4

Cox papers launch interactive ventures; TMP Worldwide gets a CFO; and niche travel marketer TripAdvisor gets its biggest client win yet. Read More...

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New Features Boost Flash Advertising
Media

New Features Boost Flash Advertising

24y Christopher Saunders

New Features Boost Flash Advertising

Advertisers and sellers of rich media ad units stand to benefit from a major upgrade to Macromedia Flash. Read More...

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Genuity Continues Brand Ads, Promotes VOIP
Media

Genuity Continues Brand Ads, Promotes VOIP

24y Christopher Saunders

Genuity Continues Brand Ads, Promotes VOIP

The networking player's ads focus on security and reliability -- both especially hot topics in recent weeks. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Be Free expands Acclaim; CMGI, Engage face lawsuit; iTV player PVI acquires SciDel. Read More...

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Microsoft Steps Up Anti-AOL Campaign
Media

Microsoft Steps Up Anti-AOL Campaign

24y Christopher Saunders

Microsoft Steps Up Anti-AOL Campaign

MSN is banking that the allure of cash will woo America Online subscribers. Read More...

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E-centives Looks to Tie Offline to Online
Media

E-centives Looks to Tie Offline to Online

24y Christopher Saunders

E-centives Looks to Tie Offline to Online

The purchase of BrightStreet will give the Internet loyalty player a tool to track in-store redemptions. Read More...

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Study: U.S., U.K. Lead in Internet Use
Media

Study: U.S., U.K. Lead in Internet Use

24y Christopher Saunders

Study: U.S., U.K. Lead in Internet Use

Businesses in the United States and Britain are the most likely to leverage the Internet for marketing and customer support, according to a new study ...

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Return Path, Experian Extend Alliance
Media

Return Path, Experian Extend Alliance

24y Christopher Saunders

Return Path, Experian Extend Alliance

The move gives the Alley-based firm increased distribution for its e-mail change of address service. Read More...

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UGO's New Ad Units, Served with Bikini Babes
Media

UGO's New Ad Units, Served with Bikini Babes

24y rumo

UGO's New Ad Units, Served with Bikini Babes

Along with bikini-clad babes on its new Girlfriends channel, male-focused Web network UGO rolls out ads that offer a full site within a site. Read Mor...

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Execs and Accounts for February 28
Media

Execs and Accounts for February 28

24y Zachary Rodgers

Execs and Accounts for February 28

LookSmart creates a new sales VP role; About 's David Hills is handed an additional post; and Organic launches a motor sports Web site to herald NASCA...

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Jupiter Looks to Unseat @plan, Others
Media

Jupiter Looks to Unseat @plan, Others

24y Christopher Saunders

Jupiter Looks to Unseat @plan, Others

EXCLUSIVE: Continuing efforts to expand its services for marketers, the troubled online consultancy is striking out into online media planning tools. ...

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Sony Pictures, adiamondisforever.com Tap Entertainment to Hawk Wares
Media

Sony Pictures, adiamondisforever.com Tap Entertainment to Hawk Wares

24y Christopher Saunders

Sony Pictures, adiamondisforever.com Tap Entertain...

The film studio and the Diamond Trading Company take similar approaches in new campaigns, each of which represents a landmark for the respective brand...

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