EXCLUSIVE: Continuing efforts to expand its services for marketers, the troubled online consultancy is striking out into online media planning tools. ...
View articleThe film studio and the Diamond Trading Company take similar approaches in new campaigns, each of which represents a landmark for the respective brand...
View articleA new Jupiter report suggests that sites should avoid usurping agency creative duties, despite the promise of higher fees. Read More...
View articleMobilocity, which provides m-business consulting services, said the combined firm would offer services in digital branding, communications strategy, W...
View articleThe findings of a new Arbitron/Edison Media Research brings sweet music to the ears of streaming media executives but further malign the online banner...
View articleLeapfrog Online makes two hires, Viant appoints a development strategist, and Antenna Group picks up four clients. Read More...
View articleThe embattled online retailer looks to offline media to improve sales. Read More...
View articleThe move unites two players in the nascent interactive TV production field. Read More...
View articleThe addition of new data integration features continues the industry giant's moves to meet growing multi-channel demand. Read More...
View articleHow do you become successful? It might be as simple as living by a few basic maxims. Read More...
View articleThe wedding site gets $5 million -- and links to the retail giant's store registries. Read More...
View article"Star Trek"'s "Captain Kirk" returns to the e-commerce site's advertising after a yearlong hiatus. Read More...
View articleAs competition from Google looms, the leading pay-for-performance player prepares to expand its international distribution. Read More...
View articleWith the first ads in a decade for its mainframes, Big Blue hopes to encourage enterprises to trade in their servers. Read More...
View articleWith the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...
View articleDynamics Direct gets a former hotshot exec, a top Web auto site gets a new face, and AtomicPR's client list keeps growing. Read More...
View articleMore underreported revenues are found, and Nasdaq is moving to delist thestock of the scandal-plagued online real estate play. Read More...
View articleFollowing up on the campaign's mysterious television ads, a rich media ad push is designed to continue the pitch to Web users. Read More...
View articleLosses turn out to be in line with estimates, but the company promises its recent acquired ad serving unit will turn a profit this quarter. Read More...
View articleFirst with syndication, now with cost-per-click pricing, the Mountain View, Calif. upstart looks to challenge the paid listing leader. Read More...
View articleTired of paying what they consider high fees to for-profit job sites, 25 companies, including IBM and Intel, launch their own career site led by ex-Mo...
View articleInternet unit posted significant year-over-year cushion of growth while its offline recruitment and employment advertising divisions suffered. Read Mo...
View articleOn the heels of the termination of its proposed buyout by NetRatings, Jupiter Media Metrix looks to make a name as third-party impression-tracker. Rea...
View articleUPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...
View articleThe software giant debuts a small-scale, targeted campaign aimed at promoting its new focus to New York-area design professionals. Read More...
View articleIn a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...
View articleUPDATE: The software giant is making its pitch to enterprise customers -- just hours after it was forced to respond to high-profile claims of a vulner...
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