Study: Publishers, Agencies Clash over Web Billings
Media

Study: Publishers, Agencies Clash over Web Billings

24y Christopher Saunders

Study: Publishers, Agencies Clash over Web Billing...

A new Jupiter report suggests that sites should avoid usurping agency creative duties, despite the promise of higher fees. Read More...

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Mobilocity Acquires Web Shop kpe
Media

Mobilocity Acquires Web Shop kpe

24y rumo

Mobilocity Acquires Web Shop kpe

Mobilocity, which provides m-business consulting services, said the combined firm would offer services in digital branding, communications strategy, W...

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Study: Streaming Media Subs, Ads Could Pay Off
Media

Study: Streaming Media Subs, Ads Could Pay Off

24y rumo

Study: Streaming Media Subs, Ads Could Pay Off

The findings of a new Arbitron/Edison Media Research brings sweet music to the ears of streaming media executives but further malign the online banner...

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Execs and Accounts for February 26
Media

Execs and Accounts for February 26

24y Zachary Rodgers

Execs and Accounts for February 26

Leapfrog Online makes two hires, Viant appoints a development strategist, and Antenna Group picks up four clients. Read More...

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Buy.com Goes Cataloging
Media

Buy.com Goes Cataloging

24y Christopher Saunders

Buy.com Goes Cataloging

The embattled online retailer looks to offline media to improve sales. Read More...

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GoldPocket Buys Mixed Signals Unit
Media

GoldPocket Buys Mixed Signals Unit

24y Christopher Saunders

GoldPocket Buys Mixed Signals Unit

The move unites two players in the nascent interactive TV production field. Read More...

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DoubleClick Beefs Up DARTmail
Media

DoubleClick Beefs Up DARTmail

24y Christopher Saunders

DoubleClick Beefs Up DARTmail

The addition of new data integration features continues the industry giant's moves to meet growing multi-channel demand. Read More...

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This Week's Agenda: The Lanford Rules
Media

This Week's Agenda: The Lanford Rules

24y Dana Blankenhorn

This Week's Agenda: The Lanford Rules

How do you become successful? It might be as simple as living by a few basic maxims. Read More...

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May Woos The Knot.com with Cash, Offline Ties
Media

May Woos The Knot.com with Cash, Offline Ties

24y Christopher Saunders

May Woos The Knot.com with Cash, Offline Ties

The wedding site gets $5 million -- and links to the retail giant's store registries. Read More...

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Shatner Back as Priceline Shill
Media

Shatner Back as Priceline Shill

24y Christopher Saunders

Shatner Back as Priceline Shill

"Star Trek"'s "Captain Kirk" returns to the e-commerce site's advertising after a yearlong hiatus. Read More...

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Overture Readies German-Language Launch
Media

Overture Readies German-Language Launch

24y Christopher Saunders

Overture Readies German-Language Launch

As competition from Google looms, the leading pay-for-performance player prepares to expand its international distribution. Read More...

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IBM Bows Mainframe Ads
Media

IBM Bows Mainframe Ads

24y Christopher Saunders

IBM Bows Mainframe Ads

With the first ads in a decade for its mainframes, Big Blue hopes to encourage enterprises to trade in their servers. Read More...

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TRUSTe Targets Wireless
Media

TRUSTe Targets Wireless

24y Christopher Saunders

TRUSTe Targets Wireless

With the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...

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Execs and Accounts for February 22
Media

Execs and Accounts for February 22

24y Zachary Rodgers

Execs and Accounts for February 22

Dynamics Direct gets a former hotshot exec, a top Web auto site gets a new face, and AtomicPR's client list keeps growing. Read More...

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From Bad to Worse at Homestore
Media

From Bad to Worse at Homestore

24y Beth Cox

From Bad to Worse at Homestore

More underreported revenues are found, and Nasdaq is moving to delist thestock of the scandal-plagued online real estate play. Read More...

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AT&T Wireless' mLife Campaign Enters Phase Two
Media

AT&T Wireless' mLife Campaign Enters Phase Two

24y Christopher Saunders

AT&T Wireless' mLife Campaign Enters Phase Two

Following up on the campaign's mysterious television ads, a rich media ad push is designed to continue the pitch to Web users. Read More...

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ValueClick Promises Mediaplex Benefits
Media

ValueClick Promises Mediaplex Benefits

24y Christopher Saunders

ValueClick Promises Mediaplex Benefits

Losses turn out to be in line with estimates, but the company promises its recent acquired ad serving unit will turn a profit this quarter. Read More...

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Google Edges Closer to Overture Formula
Media

Google Edges Closer to Overture Formula

24y Christopher Saunders

Google Edges Closer to Overture Formula

First with syndication, now with cost-per-click pricing, the Mountain View, Calif. upstart looks to challenge the paid listing leader. Read More...

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DirectEmployers: Monster Threat?
Media

DirectEmployers: Monster Threat?

24y Kevin Newcomb

DirectEmployers: Monster Threat?

Tired of paying what they consider high fees to for-profit job sites, 25 companies, including IBM and Intel, launch their own career site led by ex-Mo...

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TMP's Monster Cushions Slipping Revenue
Media

TMP's Monster Cushions Slipping Revenue

24y Christopher Saunders

TMP's Monster Cushions Slipping Revenue

Internet unit posted significant year-over-year cushion of growth while its offline recruitment and employment advertising divisions suffered. Read Mo...

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Jupiter Rolls Out Campaign Measurement Service
Media

Jupiter Rolls Out Campaign Measurement Service

24y Christopher Saunders

Jupiter Rolls Out Campaign Measurement Service

On the heels of the termination of its proposed buyout by NetRatings, Jupiter Media Metrix looks to make a name as third-party impression-tracker. Rea...

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NetRatings, Jupiter Call Off Merger
Media

NetRatings, Jupiter Call Off Merger

24y Erin Joyce

NetRatings, Jupiter Call Off Merger

UPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...

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Adobe Unveils Branding Ads
Media

Adobe Unveils Branding Ads

24y Christopher Saunders

Adobe Unveils Branding Ads

The software giant debuts a small-scale, targeted campaign aimed at promoting its new focus to New York-area design professionals. Read More...

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Lipton Brisk Puppets Take Campaign to the Web
Media

Lipton Brisk Puppets Take Campaign to the Web

24y Christopher Saunders

Lipton Brisk Puppets Take Campaign to the Web

In a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...

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In Wake of Security Flap, MS Launches .NET Ads
Media

In Wake of Security Flap, MS Launches .NET Ads

24y Christopher Saunders

In Wake of Security Flap, MS Launches .NET Ads

UPDATE: The software giant is making its pitch to enterprise customers -- just hours after it was forced to respond to high-profile claims of a vulner...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Team ClickZ

IAR Bits and Bytes

Interep cleans up on Web deals; Trilegiant buys Netcentives' patents; Amazing Media signs Excite.com. Read More...

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Survey: Companies Struggle with Online Branding
Media

Survey: Companies Struggle with Online Branding

24y Christopher Saunders

Survey: Companies Struggle with Online Branding

A study conducted by the Conference Board finds that internal disputes play a large role in major brands' efforts to move online. Read More...

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