YellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...
View articleAs popular as Flash has become, there are still weaknesses thatMacromedia is working to address through partnerships. Read More...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleUPDATE: "This is not advertising," said Winstar Interactive Media's Durham. "This is outright thievery." Read More...
View articleThe European ad server says it will make good on an old CMGI promise, while spinning itself off from the Internet holding company. Read More...
View articlePrivacy advocates say the effort by the industry association still won't address consumer concerns. Read More...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleSeneca continues its rollup of the old Omnicom interactive shops, as Red Sky prepares to liquidate. Read More...
View articleCarlson Marketing Group will purchase the failed online currency play's technology. Read More...
View articleThe bidding war heats up, as an unsolicited rival offers a potentially sweeter deal for the e-mail marketer's technology. Read More...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleTeen girl marketer branches out to boys with the acquisition, which the company hopes will beat a new revenue path away from the woeful online adverti...
View articleThe Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleThe portal signs a pact with MovieTickets.com to let visitors buy tickets online, and in some cases print them out at home. Read More...
View articleMSN, First USA Promote co-branded Visa Card; Catalog Marketing Services acquires Prefer Network; Cybereps to represent AccuWeather.com. Read More...
View articleAccording to INT Media Group's CyberAtlas Research unit, a majority of advertisers increased the percentage of their budgets spent online, as compared...
View articleThe allegations are the most recent in a string of similar charges against the Redmond, Wash.-based software giant. Read More...
View articleThe company justifies the new fees by pointing to slipping ad revenues and a "substantial" commitment to covering current events. Read More...
View articleThe industry associations' campaign is designed to promote good privacy habits online -- and to ward off government regulation. Read More...
View articleThe added placement beyond the current search listings on Search.com comes just in time for FindWhat.com. Earlier this year, the company signed a majo...
View articleThe wind-down follows a steady spate of layoffs at the well-known research firm. For weeks, Myers had been letting clients know that a shift in struct...
View articleThe controversial merger between a troubled satellite communications player and Alley-based i-shop/incubator Rare Medium is put on ice, as Motient fac...
View articleEXCLUSIVE: The deal, which is to be announced later this week, would give industry leader DoubleClick control of the smaller competitor's OpenAdStream...
View articleDespite the presence of more established competitors, Mediaplex is wageringit can parlay its MOJO line into a successful new product. Read More...
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