Travelocity.com, Direct Marketing Giant Otto Team in European Venture
Media

Travelocity.com, Direct Marketing Giant Otto Team in European Venture

25y Christopher Saunders

Travelocity.com, Direct Marketing Giant Otto Team ...

The partnership will consolidate the two companies' European travel sites under a single company, supported by Otto's sizable offline promotional clou...

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IVT Snaps up Digital Lava Assets
Media

IVT Snaps up Digital Lava Assets

25y rumo

IVT Snaps up Digital Lava Assets

In addition to a $700,00 cash payment, New York-based IVT assumes certain liabilities including accounts payable and severance obligations to Digital ...

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Engage Touts Reorganized Product Line
Media

Engage Touts Reorganized Product Line

25y Christopher Saunders

Engage Touts Reorganized Product Line

Looking to get itself back on track, the CMGI-owned company takes the wraps off its new core offering. Read More...

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Mortgage Sites Look to Portals
Media

Mortgage Sites Look to Portals

25y Pamela Parker

Mortgage Sites Look to Portals

Apparently hoping for increased consumer demand for loans following the Fed's interest rate cut Monday, a number ofmortgage sites are looking to porta...

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Seneca Makes Organic Bid
Media

Seneca Makes Organic Bid

25y Christopher Saunders

Seneca Makes Organic Bid

If the holding company is successful in this and its earlier proposal for Agency.com, Seneca Investments could be planning to merge the two. Read More...

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Agency.com Closes Portland Office; Lays Off 200
Media

Agency.com Closes Portland Office; Lays Off 200

25y rumo

Agency.com Closes Portland Office; Lays Off 200

The interactive shop, which is on the verge of merging with Seneca Investments, is implementing a reorganization program to save about $25 million ann...

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ADexact Lands $5.5 Million
Media

ADexact Lands $5.5 Million

25y Christopher Saunders

ADexact Lands $5.5 Million

An investment from Canadian VCs will help fuel the firm's launch of its iTV ad product. Read More...

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New CEO, Fewer Employees at Alta Vista
Media

New CEO, Fewer Employees at Alta Vista

25y Beth Cox

New CEO, Fewer Employees at Alta Vista

The search operation abandons its comparison shopping effort, cuts staff and names a MyFamily.com exec as the new boss. Read More...

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Kurnit Out as About.com CEO
Media

Kurnit Out as About.com CEO

25y rumo

Kurnit Out as About.com CEO

The announcement comes as a surprise to many who viewed Kurnit's close friendship with Primedia head honcho Tom Rogers as a sign the two would remain ...

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PurchasePro, AOL Rethink Technology, Marketing Deal
Media

PurchasePro, AOL Rethink Technology, Marketing Deal

25y Christopher Saunders

PurchasePro, AOL Rethink Technology, Marketing Dea...

The troubled B2B e-commerce play aims to save money by ending its payments to America Online. Read More...

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OpenTV Debuts Ad-Supported Chat, SMS
Media

OpenTV Debuts Ad-Supported Chat, SMS

25y Christopher Saunders

OpenTV Debuts Ad-Supported Chat, SMS

While large-scale iTV advertising remains elusive, the set-top-box middleware player is looking to roll out services with a built-in demand. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y rumo

IAR Bits and Bytes

B2BWorks, Northern Light team; Framfab completes Volvo work; Cartoon Network launches Nintendo contest. Read More...

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This Week's Agenda: How Far Should Publishers Go?
Media

This Week's Agenda: How Far Should Publishers Go?

25y Dana Blankenhorn

This Week's Agenda: How Far Should Publishers Go?

The full question is, How far should publishers go in supporting the demands of advertisers for new ad formats, and how far is too far? Read More...

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African-American Web Users Growing Faster Than Overall Population
Media

African-American Web Users Growing Faster Than Overall Population

25y Christopher Saunders

African-American Web Users Growing Faster Than Ove...

Despite rapid increases, there's still room to grow -- a fact that could encourage advertisers to step up their efforts to target the group online. Re...

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Tech PR Agencies Advise "Radio Silence"
Media

Tech PR Agencies Advise "Radio Silence"

25y Christopher Saunders

Tech PR Agencies Advise "Radio Silence"

In the wake of Tuesday's tragedies, Internet and technology public relations firms around the country are asking their clients to hold off on debuting...

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News Publishers Cope with Advertiser Concerns, Amid Disaster Coverage
Media

News Publishers Cope with Advertiser Concerns, Amid Disaster Coverage

25y Christopher Saunders

News Publishers Cope with Advertiser Concerns, Ami...

Just days after major news organizations pulled advertising from their Web sites to counter booming traffic, they're again rethinking ad policy as cli...

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Bluestreak Buys Engage AdKnowledge
Media

Bluestreak Buys Engage AdKnowledge

25y Christopher Saunders

Bluestreak Buys Engage AdKnowledge

The effort comes as the rich media firm expands its online ad services -- while CMGI's Engage retreats. Read More...

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Advertising, Marketing Firms Safe but Shaken
Media

Advertising, Marketing Firms Safe but Shaken

25y Pamela Parker

Advertising, Marketing Firms Safe but Shaken

Counting heads and making contingency plans, lower Manhattan advertising and marketing firms are muddling through in the wake of Tuesday's events. Rea...

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Growing Number of Internet Scams Mar Relief Efforts
Media

Growing Number of Internet Scams Mar Relief Efforts

25y Karen Gedney

Growing Number of Internet Scams Mar Relief Effort...

The Internet is a microcosm of the world itself, replete with good and badexamples of humanity at its best or worst. Millions of spam emails aregoing ...

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E-Mail Coalition Aims for Relief Effort
Media

E-Mail Coalition Aims for Relief Effort

25y Christopher Saunders

E-Mail Coalition Aims for Relief Effort

Several e-mail marketers are putting aside their differences to boost the relief effort. Read More...

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Engage Disengages From Media Businesses
Media

Engage Disengages From Media Businesses

25y Christopher Saunders

Engage Disengages From Media Businesses

The company will turn off its ad network on Sunday, in an effort to focus its business on software sales. Read More...

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Netcentives Cuts Workforce
Media

Netcentives Cuts Workforce

25y Christopher Saunders

Netcentives Cuts Workforce

The news continues the firm's efforts at restructuring to meet the needs of a changing market. Read More...

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Tragedy Spurs Corporate Altruism in Web Marketers, E-Tailers
Media

Tragedy Spurs Corporate Altruism in Web Marketers, E-Tailers

25y Christopher Saunders

Tragedy Spurs Corporate Altruism in Web Marketers,...

"During tragic times like these, we all feel we have an obligation to help," said one executive. Read More...

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Economic Aftermath of Attacks Could Hurt Web Ad Sector
Media

Economic Aftermath of Attacks Could Hurt Web Ad Sector

25y Christopher Saunders

Economic Aftermath of Attacks Could Hurt Web Ad Se...

The destruction of the World Trade Center and the attack on the Pentagon -- and what could be a perceived weakness in American financial strength, nat...

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Tragedy Results In Web News Gridlock
Media

Tragedy Results In Web News Gridlock

25y Christopher Saunders

Tragedy Results In Web News Gridlock

UPDATE: News sites across the Internet struggle to shift server loads and strip out images, in an effort to provide information about Tuesday's traged...

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Interactive Shop Iguana to Shut its Doors
Media

Interactive Shop Iguana to Shut its Doors

25y Erin Joyce

Interactive Shop Iguana to Shut its Doors

The award-winning design and services firm had deep expertise in rich media and animation when parent company Change Technology Partners bought it in ...

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Web Marketer Notara Scores $8 Million
Media

Web Marketer Notara Scores $8 Million

25y Erin Joyce

Web Marketer Notara Scores $8 Million

Despite tough market conditions that have customers holding off on new software purchases, New York-based Notara has $8 million in the bank to help it...

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