According to a new study from InsightExpress, the sites have dedicated, ready-to-buy followings that CPG advertisers can tap into. Read More...
View articleAmid a major retraction in across-the-boards advertising, groups like Unicast report greater attention from traditional advertisers. Read More...
View articleThe magazine and Web site will continue publishing under a different owner and management. Read More...
View articleAmulti-million dollar push to promote Hewlett-Packard's infrastructure business debuts in the wake of its announced acquisition of Compaq. Read More...
View articleDespite having been around for two years, the technology is only starting to take off. Read More...
View articleExecutives say the merged firm will be profitable in first quarter, after some hefty cost reductions. Read More...
View articleThe two Web publishers continue their efforts to ride out the harsh online advertising marketing, one by introducing a subscription-only area, and the...
View articleThe company's new Mezzo division will serve as a centralized sales channel for the portal's mish-mash of online marketing initiatives in an effort to ...
View articleThe contracting ad market has forced the niche-topic portal to shave its workforce again and detail plans for a big jump into the e-commerce space. Re...
View articleMarket woes hit Deepgroup, Modem Media and Mediapassage; Interep interactive ad reps announce wins; OPA adds members. Read More...
View articleThe Nissan-owned luxury brand rolls out a new Web component to its offline advertising, as automotive marketing online continues to heat up. Read More...
View articleUPDATE: The cash-strapped broadband Internet service provider says its Web marketing subsidiary isn't in its long-term plan. Read More...
View articleThe troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...
View articleOffering the possibility of more cash than Cross Media, Encore Marketing attempts to woo shareholders of the troubled e-mail marketer with a competing...
View articleAfter the dust settles, parts of Standard Media International auctioned off for a combined amount of $1.4 million. Read More...
View articleThe news comes amid sweeping consolidation and closure among publications that once covered the dot-com boom. Read More...
View articleThe shock lasted all week, and it's still on many faces. But we've got to get this economy going again. It's not going to happen face to face. It's go...
View articleThrough a partnership with LiveTechnology, Jupiter Media Metrix now will offer both types of data needed by Web publishers -- audience research and ci...
View articleGoldman Sachs reduces forecast for both e-commerce and new media companies as it expects online advertising to decline by 8 percent year over year. Re...
View articleThe company says its cash EPS will be lower than expectations due to the slowdown in the advertising market and the expenses it incurred as a result o...
View articleThe Interactive Advertising Bureau releases its numbers on the first two quarters of the year, and the picture they paint is not pretty. Read More...
View articleThe CMGI-owned firm parts ways with Tony Nuzzo, who oversaw the company's massive reorganization during the 10 months he had been with the troubled on...
View articleItalian marketer SEAT Pagine Gialle appends a leading CPG database marketing firm to its New York-based e-mail player. Read More...
View articleContinuing its efforts to compensate for waning media revenues, the Web portal will attempt to monetize its Yahoo! Personals traffic with subscription...
View articleThe company said streaming movies featuring a bungling corporate spy were in poor taste following last week's events. Read More...
View articleThe online advertising industry leader says its media and software business were hurt by the events of September 11. Read More...
View articleFor the second time this week, the multi-media giant rethinks an earlier vendor contract. Read More...
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