It's hard to run a business, and keep it running. It's even harder to be consistently funny. So imagine a funny outfit registering not only laughs but...
View articleConsumers are seeking fast-loading sites, not necessarily elaborate Web experiences -- and ignoring that desire can even hurt Web sales and marketing,...
View articleA study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions about onli...
View articleAs Overture, the pay-for-performance search engine aims to better convey its ability to "introduce" consumers to advertisers. Read More...
View articleThe medium fared worse than most traditional media, and recovery might be further than anticipated, according to the New York-based research group. Re...
View articleBut proper marketing to this consumer segment will be key, says a new studythat predicts $10 billion in teen spending online by the year 2005. Read Mo...
View articleThe effort aims to merge digital media production with management tools, in a bid to capture a greater share of the advertising and television product...
View articleGreater-than-expected losses are prompting Swiss ad sales giant PubliGroupe to rethink its U.S. online operations, particularly its New York-based ad ...
View articleThrough a deal with San Francisco-based Adgility, the industry leader is poised to offer an all-in-one product for online ad planning, buying, serving...
View articleBig Blue also gains a new client for its WebSphere e-business software through the agreement. Read More...
View articleThe deal will have the sports network's Web site promoting a number of key Microsoft initiatives, such as Passport and Windows Media, and combined ad ...
View articleThe Web consulting firm that attracted more than $100 million in venture capital said to have laid off 300 and sold some of its assets to computer gia...
View articleDespite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...
View articleINT Media boosts ad efforts; Edmunds.com signs Lexus; 24/7 Media to attempt reverse stock split. Read More...
View articleThe results of a new study released Friday by Statistical Research Inc. (SRI) do not bode well for the immediate future of what is loosely called 'int...
View articleThe "out-of-banner" creative finds another new patron, as the AOL Time Warner network aims to build buzz around its upcoming mini-series. Read More...
View articleUsing the last of CBS's donated media, thefirm continues its consumer pitch. Read More...
View articleSandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...
View articleThe largest media players are helping to weather the storm, even as Blodget and company report a longer recuperation period. Read More...
View articleOne-year deal allows luxury car manufacturer to put its non-intrusive four-inch boxes on its competitors' index pages. Read More...
View articleDeal between two Silicon Valley search engine companies puts LookListings in the metasearch results area of Ask Jeeves' searches. Read More...
View articleContinuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...
View articleA campaign created by L90 includes a spate of new, rich media ad formats in conjunction with a network buy. Read More...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleDespite winning a recent contract with DirecTV, the company's U.K. division and its iTV practice have shut down. Read More...
View articleThe company's chief executive promises to deliver $20 million in new funding -- crucial if the company is going to survive the year. Read More...
View articleFollowing an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...
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