Execs & Accounts: Euro RSCG, Media Storm, HC&B Healthcare
Media

Execs & Accounts: Euro RSCG, Media Storm, HC&B Healthcare

17y ClickZ News Staff

Execs & Accounts: Euro RSCG, Media Storm, HC&B Hea...

Michael Fanuele becomes chief strategy officer at Euro RSCG New York; Joe Doyle joins HC&B Healthcare as interactive services director; Media Storm's ...

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Nielsen and IAB Display Ad Reports Off by $540 Million
Media

Nielsen and IAB Display Ad Reports Off by $540 Million

17y Kate Kaye

Nielsen and IAB Display Ad Reports Off by $540 Mil...

A little addendum on some big numbers: As a followup to my piece today on differences between online ad reports from TNS, Nielsen, and Interactive Adv...

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Google Launches Smartphone Specific AdSense Units
Media

Google Launches Smartphone Specific AdSense Units

17y Jack Marshall

Google Launches Smartphone Specific AdSense Units

In attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smart...

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Xbox Builds Buzz for Halo with "Easter Egg" Strategy
Media

Xbox Builds Buzz for Halo with "Easter Egg" Strategy

17y Christopher Heine

Xbox Builds Buzz for Halo with "Easter Egg" Strate...

Microsoft's Xbox banked on a tried-and-true cross-media approach to spur communal interest in the latest Halo game. Read More...

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Ex-Googler Tom Phillips Joins Media6Degrees as CEO
Media

Ex-Googler Tom Phillips Joins Media6Degrees as CEO

17y Zachary Rodgers

Ex-Googler Tom Phillips Joins Media6Degrees as CEO

Change comes as behavioral and social ad startup approaches its first year in business. Read More...

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CafeMom Caters to Growing Number of Gaming Mothers
Media

CafeMom Caters to Growing Number of Gaming Mothers

17y Douglas Quenqua

CafeMom Caters to Growing Number of Gaming Mothers

Clorox is among the brands doing integrated sponsorships with new casual gaming destination. Read More...

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Execs & Accounts: Microsoft, AdECN, Schematic
Media

Execs & Accounts: Microsoft, AdECN, Schematic

17y ClickZ News Staff

Execs & Accounts: Microsoft, AdECN, Schematic

Microsoft ad exchange COO Green steps down; Schematic targets Minneapolis market; e-Dialog lands JetBlue. Read More...

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Think Tank Hopes FDA Gets Clue on Pharma Web Advertising
Media

Think Tank Hopes FDA Gets Clue on Pharma Web Advertising

17y Kate Kaye

Think Tank Hopes FDA Gets Clue on Pharma Web Adver...

Earlier this year the Food and Drug Administration sent letters to pharma companies , accusing them of violating regulations about presenting drug inf...

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Is There a Smoking Gun in Viacom's Suit Against YouTube?
Media

Is There a Smoking Gun in Viacom's Suit Against YouTube?

17y Zachary Rodgers

Is There a Smoking Gun in Viacom's Suit Against Yo...

A few stories ClickZ's editors are reading: Did Viacom Find Smoking Gun in YouTube Case? YouTube managers may have known of the existence of unauthori...

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Google to Simplify Ads for Local Business
Media

Google to Simplify Ads for Local Business

17y Kevin Newcomb

Google to Simplify Ads for Local Business

Local Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Read More...

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Yahoo Spruces Up Search Ads
Media

Yahoo Spruces Up Search Ads

17y Kevin Newcomb

Yahoo Spruces Up Search Ads

Among several enhancements are an offline editor and new options for rich ads in search. Read More...

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FTC Revises Guidelines Affecting Online Word-of-Mouth
Media

FTC Revises Guidelines Affecting Online Word-of-Mouth

17y Kate Kaye

FTC Revises Guidelines Affecting Online Word-of-Mo...

Advertisers and WOM agencies, along with bloggers and other endorsers, are potentially liable for misleading statements about products. Read More...

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In-Flight Ad Platform Sidesteps Airlines' Internet Fees
Media

In-Flight Ad Platform Sidesteps Airlines' Internet Fees

17y Christopher Heine

In-Flight Ad Platform Sidesteps Airlines' Internet...

For passengers unwilling to pay for the Web, two firms will offer a limited free-access portal supported by display ads. Read More...

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Microsoft Trumpets In-Game Ad Performance (Recommended Reading)
Media

Microsoft Trumpets In-Game Ad Performance (Recommended Reading)

17y Zachary Rodgers

Microsoft Trumpets In-Game Ad Performance (Recomme...

A few stories ClickZ's editors are reading: Microsoft Trumpets In-Game Ad Performance Read More...

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British Band Finds Viral Success with "Greatest Hits of YouTube" Video
Media

British Band Finds Viral Success with "Greatest Hits of YouTube" Video

17y Jack Marshall

British Band Finds Viral Success with "Greatest Hi...

This YouTube video was doing the rounds last week, and was initially brought to my attention via Twitter Read More...

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MediaVest Diverts Broadcast Budget to Hulu
Media

MediaVest Diverts Broadcast Budget to Hulu

17y Douglas Quenqua

MediaVest Diverts Broadcast Budget to Hulu

Video site scores big upfront deal on strength of demographic targeting. Read More...

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YouTube's Fledgling Search Ads Hit the Big Time
Media

YouTube's Fledgling Search Ads Hit the Big Time

17y Zachary Rodgers

YouTube's Fledgling Search Ads Hit the Big Time

'Promoted Videos' ads will now be distributed on Google's AdSense content network. Read More...

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Execs & Accounts: Pereira & O'Dell, WebVisible, TidalTV
Media

Execs & Accounts: Pereira & O'Dell, WebVisible, TidalTV

17y ClickZ News Staff

Execs & Accounts: Pereira & O'Dell, WebVis...

Ninja Turtles return in Ubisoft game; WebVisible hires Ronald Burr. Read More...

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Good-Bye to ClickZ's Erin Brenner
Media

Good-Bye to ClickZ's Erin Brenner

17y Anna Maria Virzi

Good-Bye to ClickZ's Erin Brenner

Over the past nine years out of ClickZ's 12-year history, Erin Brenner has been a guiding force here Read More...

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Pharma Search Ads Plummeted After FDA Warnings
Media

Pharma Search Ads Plummeted After FDA Warnings

17y Elizabeth Gardner

Pharma Search Ads Plummeted After FDA Warnings

ComScore finds ad exposures fell 84 percent following a regulatory crackdown. Read More...

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Survey: 34% of Ad Agencies Plan to Hire
Media

Survey: 34% of Ad Agencies Plan to Hire

17y Anna Maria Virzi

Survey: 34% of Ad Agencies Plan to Hire

A survey performed by the Creative Group, a recruiting agency, found that 34 percent of the advertising and marketing executives surveyed plan to hire...

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IAB Says Privacy Bill Must Consider Third Parties, Too
Media

IAB Says Privacy Bill Must Consider Third Parties, Too

17y Kate Kaye

IAB Says Privacy Bill Must Consider Third Parties,...

The U.S Read More

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Twitter Lists Present Cool Possibilities for Brands
Media

Twitter Lists Present Cool Possibilities for Brands

17y Kate Kaye

Twitter Lists Present Cool Possibilities for Brand...

If you haven't seen it already, Twitter has announced it's testing "Twitter Lists," essentially lists of users that can be categorized according to wh...

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Great Ad: Apple Assaults Wired.com
Media

Great Ad: Apple Assaults Wired.com

17y Zachary Rodgers

Great Ad: Apple Assaults Wired.com

Apple Takeover of Wired.com from Ian Schafer on Vimeo . Apple continues to be the gold standard in rich online advertising Read More...

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Omnicom Creates Unit to Oversee Digital
Media

Omnicom Creates Unit to Oversee Digital

17y Zachary Rodgers

Omnicom Creates Unit to Oversee Digital

A couple stories ClickZ's editors are reading: Omnicom Forms Unit to Oversee Digital Operations (WSJ) GE said to entertain offers for NBC GM, eBay End...

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ComScore Finds Sharp Decline in Users Who Click Display Ads
Media

ComScore Finds Sharp Decline in Users Who Click Display Ads

17y Douglas Quenqua

ComScore Finds Sharp Decline in Users Who Click Di...

Percentage of Web users who click ads plummeted 50 percent in the past two years. Read More...

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Two Thirds of U.S. Users Oppose Behaviorally Targeted Ads
Media

Two Thirds of U.S. Users Oppose Behaviorally Targeted Ads

17y Jack Marshall

Two Thirds of U.S. Users Oppose Behaviorally Targe...

Two thirds of U.S. users don't want ads targeted to them based on Web behavior, according to an academic study. Read More...

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