Marketing Technology Firm Wheelhouse Cuts 10%
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Marketing Technology Firm Wheelhouse Cuts 10%

25y Christopher Saunders

Marketing Technology Firm Wheelhouse Cuts 10%

The company says the "skill adjustment" will help it focus on areasin which it underestimated demand. Read More...

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HotSocket, MatchLogic Put Customer Acquisition Technology Together
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HotSocket, MatchLogic Put Customer Acquisition Technology Together

25y Pamela Parker

HotSocket, MatchLogic Put Customer Acquisition Tec...

In a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...

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The Legend of Skip Van Winkle
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The Legend of Skip Van Winkle

25y Dana Blankenhorn

The Legend of Skip Van Winkle

Can you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...

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Concrete Inc. Cuts Back Staff by 30 %
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Concrete Inc. Cuts Back Staff by 30 %

25y Pamela Parker

Concrete Inc. Cuts Back Staff by 30 %

Concrete Inc. reduces its workforce in an effort to return to profitability. Read More...

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More Layoffs at Beyond Interactive
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More Layoffs at Beyond Interactive

25y Christopher Saunders

More Layoffs at Beyond Interactive

The online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...

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Zefer Sacks Some U.K. Staff
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Zefer Sacks Some U.K. Staff

25y Melaney Smith

Zefer Sacks Some U.K. Staff

The I-shop is cutting jobs in its London office on slowing business from the U.K. and Europe. Read More...

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E*Trade Aims at Target Shoppers
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E*Trade Aims at Target Shoppers

25y Christopher Saunders

E*Trade Aims at Target Shoppers

The two firms reprise their joint marketing efforts with a deal to add branded banking and securities centers to SuperTarget stores. Read More...

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Priceline Using New Spokesperson
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Priceline Using New Spokesperson

25y Christopher Saunders

Priceline Using New Spokesperson

Sarah Jessica Parker is in, but the company won't say if it's finished with Shatner. Read More...

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Microsoft's .Net Campaign Likely Finished
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Microsoft's .Net Campaign Likely Finished

25y Beth Cox

Microsoft's .Net Campaign Likely Finished

This week's series of mishaps could be the death knellto Microsoft's $200 million .Net campaign -- acautionary tale on the dangers of promotion and th...

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The Last of the Cockeyed Optimists
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The Last of the Cockeyed Optimists

25y Dana Blankenhorn

The Last of the Cockeyed Optimists

While most analysts are complaining about the thunderstorm, Jim Nail offers wisdom with a smile. Find out why you should join the last of the optimist...

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WebMethods Acquires IntelliFrame
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WebMethods Acquires IntelliFrame

25y Roy Mark

WebMethods Acquires IntelliFrame

The Web shop plans to develop technology that combines human interaction solutions with business process automation applications. Read More...

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HotJobs.com Continues Campaign with Super Bowl Spot
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HotJobs.com Continues Campaign with Super Bowl Spot

25y Christopher Saunders

HotJobs.com Continues Campaign with Super Bowl Spo...

In a bid to topple Monster.com, the New York-based online recruiting site is rolling out a new addition to its "Onward. Upward" campaign, and an onlin...

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Low CPM Rates Sow Discontent Among Publishers, Ad Networks
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Low CPM Rates Sow Discontent Among Publishers, Ad Networks

25y Christopher Saunders

Low CPM Rates Sow Discontent Among Publishers, Ad ...

Companies like Winstar Interactive and Phase2Media are finding clients among the dissatisfied publishers of bigger ad networks. Read More...

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The Problems With Email Marketing
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The Problems With Email Marketing

25y Dana Blankenhorn

The Problems With Email Marketing

How many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...

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marchFIRST Lays Off Another 550 Workers
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marchFIRST Lays Off Another 550 Workers

25y Beth Cox

marchFIRST Lays Off Another 550 Workers

Round One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...

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IAR Bits and Bytes
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IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

Pay-for-performance player ValueClick names new advertisers, and Mighty Seven scores a new CIO. Read More...

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Sapient Meets Lowered Q4 Expectations
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Sapient Meets Lowered Q4 Expectations

25y Christopher Saunders

Sapient Meets Lowered Q4 Expectations

The Cambridge, Mass. firm finishes the year on a high note -- higher, at least, than some of its competition. Read More...

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NeoMedia, A.T. Cross in Pen-Scanner Deal
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NeoMedia, A.T. Cross in Pen-Scanner Deal

25y Christopher Saunders

NeoMedia, A.T. Cross in Pen-Scanner Deal

With its second deal to create barcode-reading pens, the pen manufacturer is emerging as a surprising new player in the print-to-Web convergence field...

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Ad Stunt Derailed by NFL Threats
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Ad Stunt Derailed by NFL Threats

25y Christopher Saunders

Ad Stunt Derailed by NFL Threats

A startup thought it had found a way around the "exorbitant" price for advertising during the Super Bowl -- but the National Football League has other...

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Always On
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Always On

25y Dana Blankenhorn

Always On

How can you make "always on" intelligence and connectivity to the Internet a more valuable resource for you? Dana prompts us to put on our thinking ca...

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Ten Square Begins Product Rollout
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Ten Square Begins Product Rollout

25y Christopher Saunders

Ten Square Begins Product Rollout

The interactive point of sale firm aims to market to consumers while they're idle -- and has deals with some of the top names in Internet-enabled gas ...

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Cybuy Lands Cylo Interactive TV Deal
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Cybuy Lands Cylo Interactive TV Deal

25y Christopher Saunders

Cybuy Lands Cylo Interactive TV Deal

Silicon Alley-based Cybuy's transactional TV ad technology will gain exposure from a marketing deal with Web and TV ad firm Cylo. Read More...

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Study: Dot-Coms Should Make Cuts in Operations, Not Marketing
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Study: Dot-Coms Should Make Cuts in Operations, Not Marketing

25y Christopher Saunders

Study: Dot-Coms Should Make Cuts in Operations, No...

A New York consultancy draws some conclusions sure to be controversial in these times of widespread cost-reductions. Read More...

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Lucent Alliance Aims for Mobile Ads
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Lucent Alliance Aims for Mobile Ads

25y Christopher Saunders

Lucent Alliance Aims for Mobile Ads

Mobile marketer Profilium joins the telecom technology giant in a pact aimed at delivering banners to anonymous, location-based profiles. Read More...

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Agency.com Teams with DirecTV to Broaden Customer Access
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Agency.com Teams with DirecTV to Broaden Customer Access

25y Christopher Saunders

Agency.com Teams with DirecTV to Broaden Customer ...

Agency.com is providing a wide array of services to DirecTV, including customer access to account information and online bill payment. Read More...

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Streaming Ad Insertion Startup Snags $15.5 Million
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Streaming Ad Insertion Startup Snags $15.5 Million

25y Christopher Saunders

Streaming Ad Insertion Startup Snags $15.5 Million

Lightningcast plans to go head-to-head with the big boys of online advertising. Read More...

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FTC Ends DoubleClick Privacy Investigation
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FTC Ends DoubleClick Privacy Investigation

25y Christopher Saunders

FTC Ends DoubleClick Privacy Investigation

The New York advertising company passes one major privacy hurdle, effectively clearing it torelease a combined Abacus-DoubleClick product later this y...

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