A time will come when advertising dot-coms on the Super Bowl will make sense. But this year find out why you're better off to just sit back and watch ...
View articleThe Seattle-based ad firm says it will meet revenue expectations for the fourth quarter of 2000, but things don't look so good for 2001. Read More...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Alley-based firm joins a crowded space with hopes of moving from its automated advertising and buying services to a full media exchange. Read More...
View articleThe Redmond giant aims at Sun, IBM and Oracle with a $200 million ad campaign. Read More...
View articleThe company's first work with Arnold retreads old territory, but the team is hedging its bets with high-profile Super Bowl buys. Read More...
View articleAnother thinning of ranks occurs at the San Francisco I-shop as it aims for profitability. Read More...
View articleThe Houston-based computer manufacturer lands a "Powered By" deal,while Yahoo! nets another traditional Fusion Marketing advertiser. Read More...
View articleThe situation has taken a turn for the worse at the troubled i-agency. Read More...
View articleCan the British Broadcasting Corp. (BBC) turn a profit without losing its soul? Dana reminds us that the best ideas are not only profitable but tastef...
View articleDespite a last-minute announcement Friday, the company failed to meet listing requirements. Read More...
View articleA "Lord of the Rings" channel on the RealPlayer will serve as thesource for all things Hobbit -- and will hopefully boost ticket sales in theprocess. ...
View articleWith a majority stake in the troubled ISP, SBC is hoping a new marketing agreement, and $110 million, will help ease the burden. Read More...
View articleThe online marketer said its e-mail unit will begin turning a profit -- as NASDAQ officials eye the firm for delisting. Read More...
View articleAn October initiative has spawned allegations of fraud against the Alley's leading content play. Read More...
View articleThere's a big industry called direct marketing out there, and email marketers have a lot more to offer than they ever knew. Read More...
View articleThe online sweepstakes firm continues its string of deals to increase its European presence. Read More...
View articleThe popular gaming site meets head-to-head with the NFL in a co-branding agreement. Read More...
View article"Personal tour guide of the Web" lays off 25% of its staff in an effort to become cash flow positive before 2002. Read More...
View articleThe rich media e-mailer hopes to broaden its cross-media CRM capabilities and establish a European presence. Read More...
View articleIndia's leading consumer goods company looks to leverage iVillage to provide localized content for Indian women. Read More...
View articleThe online marketer aims to boost its infrastructure offerings by entering a new and risky arena. Read More...
View articleThe online ad network expects its Asian revenue to double during the year, despite some lingering doubts about the region's near-term revenue potentia...
View articleAnyone can write about dot-com failures, but let's look at iQVC's secrets for success instead. Read More...
View articleYahoo! keeps a high-profile client of its much-touted fusion marketing services; Pepsi continues promoting its brand online. Read More...
View articleIn an effort to reduce expenses during a slow advertising period, the company has plucked 150 positions. Read More...
View articleLifetime value -- fact or fiction? First find out what defines an online brand, then you can start to learn what works for you. Read More...
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