B2BWorks Snags VNU Deal, Unveils New Verticals
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B2BWorks Snags VNU Deal, Unveils New Verticals

25y Christopher Saunders

B2BWorks Snags VNU Deal, Unveils New Verticals

The B2B ad network expanded its reach this week through a deal with trade publishing giant VNU Business Media. Read More...

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CoolSavings CEO Cedes President Role
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CoolSavings CEO Cedes President Role

25y Christopher Saunders

CoolSavings CEO Cedes President Role

Claiming it's a "natural transition", CoolSavings restructures its management in hopes of weathering the market's harsh climate. Read More...

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Greetings From Brasov, Romania
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Greetings From Brasov, Romania

25y Dana Blankenhorn

Greetings From Brasov, Romania

The next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...

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eBay Changes Users' "Erroneous" Preferences to "Opt-Out"
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eBay Changes Users' "Erroneous" Preferences to "Opt-Out"

25y Christopher Saunders

eBay Changes Users' "Erroneous" Preferences to "Op...

The online auction giant is raising some eyebrows over an apparent change of heart on its opt-in newsletter policy. Read More...

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DoubleClick: One in Two Fortune 100 Companies Webvertises
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DoubleClick: One in Two Fortune 100 Companies Webvertises

25y Team ClickZ

DoubleClick: One in Two Fortune 100 Companies Webv...

DoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...

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LoanPage.com Files Internet Advertising Legal Suit Against AOL
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LoanPage.com Files Internet Advertising Legal Suit Against AOL

25y Christopher Saunders

LoanPage.com Files Internet Advertising Legal Suit...

Whether AOL maliciously mishandled a keyword advertising deal is at issue in a new lawsuit filed Tuesday against the online giant. Read More...

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Industry Braces for Yahoo!, DoubleClick
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Industry Braces for Yahoo!, DoubleClick

25y Christopher Saunders

Industry Braces for Yahoo!, DoubleClick

The two giants in ad-supported content and ad delivery Wednesday and Thursday will give earnings -- and an idea of how the industry will fare in comin...

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HotJobs Launches Collegiate Marketing Effort
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HotJobs Launches Collegiate Marketing Effort

25y Christopher Saunders

HotJobs Launches Collegiate Marketing Effort

The online recruiting site will start pursuing college students to boostmembership and to promote its newest channel. Read More...

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Yahoo! Meets Street Expectations, Cuts 2001 Forecasts
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Yahoo! Meets Street Expectations, Cuts 2001 Forecasts

25y Christopher Saunders

Yahoo! Meets Street Expectations, Cuts 2001 Foreca...

While the wired world utters a sigh of relief about last quarter's numbers, Yahoo! revises its future estimates, anticipating the industry's toughest ...

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WindWire: Users Ready, Willing for WAP Banners
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WindWire: Users Ready, Willing for WAP Banners

25y Christopher Saunders

WindWire: Users Ready, Willing for WAP Banners

Another wireless ad firm's study suggests that consumers will benefit from mobile banner ads, conveniently validating the company's business model. Re...

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Peer-to-Peer Pressure
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Peer-to-Peer Pressure

25y Dana Blankenhorn

Peer-to-Peer Pressure

With the peer-to-peer movement being driven underground, it's no longer a place for kids or naove users. Just say no to fear and loathing. Read More...

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POPcast Intros Streaming Ad Network
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POPcast Intros Streaming Ad Network

25y Christopher Saunders

POPcast Intros Streaming Ad Network

The Webcaster teamed with Engage and media management firm AdTraffickers.com to roll out an ad network for its enterprise clients. Read More...

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Merrill's Blodget Cuts Industry Outlook for Q4 and 2001
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Merrill's Blodget Cuts Industry Outlook for Q4 and 2001

25y Christopher Saunders

Merrill's Blodget Cuts Industry Outlook for Q4 and...

It's going to get worse before it gets better, says the once-bullish Internet analyst. Read More...

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AOL Downplaying Instant Messenger Ads
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AOL Downplaying Instant Messenger Ads

25y Christopher Saunders

AOL Downplaying Instant Messenger Ads

The online giant is quietly displaying third-party ad banners for some large clients on its popular AOL Instant Messenger and ICQ messaging clients. R...

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Netcentives in Japanese Joint Venture
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Netcentives in Japanese Joint Venture

25y Christopher Saunders

Netcentives in Japanese Joint Venture

The San Francisco company aims to create a market for its performance licensing technology in a region relatively new to online marketing. Read More...

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Lycos, BMG Unveil Joint Ads
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Lycos, BMG Unveil Joint Ads

25y Christopher Saunders

Lycos, BMG Unveil Joint Ads

Portal Terra Lycos Monday released details of a campaign aimed at jointly promoting its music sites and BMG artists. Read More...

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Legal Battle Escalates Between Top Free ISPs
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Legal Battle Escalates Between Top Free ISPs

25y Christopher Saunders

Legal Battle Escalates Between Top Free ISPs

The federal courts awarded NetZero a temporary restraining order against Juno Monday over its ad banner technology. Read More...

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Carat Group Launches Interactive Unit
Media

Carat Group Launches Interactive Unit

25y Christopher Saunders

Carat Group Launches Interactive Unit

One of the world's largest media buyers is spinning out an interactive unit -- despite an apparent weakness in that sector. Read More...

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CMGI's yesmail Sends Home 24 Workers
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CMGI's yesmail Sends Home 24 Workers

25y Michael Pastore

CMGI's yesmail Sends Home 24 Workers

In the wake of Engage's proposed layoffs, another CMGI company is undertaking cost-cutting initiatives. Read More...

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Dentsu, Softbank Aim to Bring iWeb to Japan
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Dentsu, Softbank Aim to Bring iWeb to Japan

25y Christopher Saunders

Dentsu, Softbank Aim to Bring iWeb to Japan

The Japanese ad giant and a well-known investor in U.S-Japan joint ventures hope to expand iWeb's Web-to-desktop messaging technology. Read More...

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Ashes, Ashes, They All Fall Down
Media

Ashes, Ashes, They All Fall Down

25y Dana Blankenhorn

Ashes, Ashes, They All Fall Down

Ring around the rosy -- one of the most exciting aspects of the Internet was that it introduced new business models for buying and selling. But whatev...

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e-Dialog Talks VCs Into $10.5 Million Round
Media

e-Dialog Talks VCs Into $10.5 Million Round

25y Matthew G. Nelson

e-Dialog Talks VCs Into $10.5 Million Round

The Lexington, Mass., e-mail marketing services company will use the backing to develop new products and services and boost sales and marketing effort...

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Ashford, Amazon Revamp Marketing Agreement
Media

Ashford, Amazon Revamp Marketing Agreement

25y Christopher Saunders

Ashford, Amazon Revamp Marketing Agreement

The luxury goods e-tailer hopes the tweaking of its deal with Amazon will help reduce customer acquisition costs. Read More...

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Sapient Warns on Q4 Estimates
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Sapient Warns on Q4 Estimates

25y Matthew G. Nelson

Sapient Warns on Q4 Estimates

The Cambridge, Mass., e-consultancy cut revenue and profit estimates for fourth quarter 2000. Read More...

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WPP Snaps Up Interactive Firm
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WPP Snaps Up Interactive Firm

25y Christopher Saunders

WPP Snaps Up Interactive Firm

Another big ad group is seeking to boost its digital capabilities through an acquisition. Read More...

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Publishers Enraged at Engage
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Publishers Enraged at Engage

25y Christopher Saunders

Publishers Enraged at Engage

Some of Engage's publishers are angry at the ad network's decision to cut their commissions. Read More...

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marchFIRST Cuts More Employees
Media

marchFIRST Cuts More Employees

25y Jack Marshall

marchFIRST Cuts More Employees

The i-shop said it is reducing headcount by an undisclosed amount in its second round of layoffs. Read More...

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