MyPoints.com to Miss Street Estimates for Q4
Media

MyPoints.com to Miss Street Estimates for Q4

25y Christopher Saunders

MyPoints.com to Miss Street Estimates for Q4

Mounting expenses and continued difficultieswith April's Cybergold acquisition take their toll on the incentive marketer. Read More...

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Engage Layoffs to Be "Minimal" in Asia
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Engage Layoffs to Be "Minimal" in Asia

25y Greg Sherwin and Emily Avila

Engage Layoffs to Be "Minimal" in Asia

Plans to lay off 550 employees will be chiefly limited to U.S. operations. Read More...

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A Mature Industry Is OK
Media

A Mature Industry Is OK

25y Dana Blankenhorn

A Mature Industry Is OK

Don't plan on things being like they were a year ago in the Internet industry. The boom times are moving on and heading out, but we'll be OK. Read Mor...

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Waiting for Broadband's Killer App
Media

Waiting for Broadband's Killer App

25y Dana Blankenhorn

Waiting for Broadband's Killer App

Broadband services are about to hit the wall. It's just a question of how to get beyond the early adopter stage of the market. Develop a killer app, a...

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Digimarc Hopes to Expand Print-to-Web Convergence
Media

Digimarc Hopes to Expand Print-to-Web Convergence

25y Christopher Saunders

Digimarc Hopes to Expand Print-to-Web Convergence

The firm inked a deal with a major industry association for printers. Read More...

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Advertising.com Cuts 25 Percent of Staff
Media

Advertising.com Cuts 25 Percent of Staff

25y Christopher Saunders

Advertising.com Cuts 25 Percent of Staff

Just hours after a competitor announces more cuts, Baltimore-based Advertising.com follows suit. Read More...

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OmniSky Aims for Location-Based Content with NomadIQ Buy
Media

OmniSky Aims for Location-Based Content with NomadIQ Buy

25y Christopher Saunders

OmniSky Aims for Location-Based Content with Nomad...

The wireless ISP and content firm hopes to launch targeted mobile ads and commerce as a result of its planned acquisition. Read More...

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Engage to Cut Half of Staff
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Engage to Cut Half of Staff

25y Christopher Saunders

Engage to Cut Half of Staff

More layoffs and another major reorg for the beleaguered ad network. Read More...

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FlipDog.com Lands Citysearch Alliance
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FlipDog.com Lands Citysearch Alliance

25y Christopher Saunders

FlipDog.com Lands Citysearch Alliance

As online career sites continued their efforts at solidifying market share, one player inks a content distribution and sales deal with the local city ...

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CCG Buys Interactive Agency
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CCG Buys Interactive Agency

25y Christopher Saunders

CCG Buys Interactive Agency

The London ad group aims to beef up its existing Stateside interactive capabilities. Read More...

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The First Tech Wreck
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The First Tech Wreck

25y Dana Blankenhorn

The First Tech Wreck

Broadband will be the "ship of dreams" in comparison to the first tech wreck. Smell ice, do you? Better grab hold of your life vest because Dana warns...

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Yahoo! Fees to Bolster Auction Ad Revenue
Media

Yahoo! Fees to Bolster Auction Ad Revenue

25y Christopher Saunders

Yahoo! Fees to Bolster Auction Ad Revenue

In what could be a blow to advocates of Web advertising, the online giant said it will start requiring "nominal" charges. Read More...

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NBCi, Headhunter.net Launch Career Sweepstakes
Media

NBCi, Headhunter.net Launch Career Sweepstakes

25y Christopher Saunders

NBCi, Headhunter.net Launch Career Sweepstakes

Suffering an identity crisis, and lagging well behind its portal peers, NBC Internet aims to drive traffic and boost awareness through a new promotion...

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SkyGo to Add "Click-to-Buy" To Wireless Ads
Media

SkyGo to Add "Click-to-Buy" To Wireless Ads

25y Christopher Saunders

SkyGo to Add "Click-to-Buy" To Wireless Ads

Seattle-based Qpass will provide the technology behind the feature, aimed at bringing Web-like capabilities to mobile advertising. Read More...

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Privacy for Trust
Media

Privacy for Trust

25y Dana Blankenhorn

Privacy for Trust

Your Social Security number and driver's license number are the keys to unlocking your identity in today's market. Having someone to trust and protect...

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Mass Transit to Enter Affiliate Business
Media

Mass Transit to Enter Affiliate Business

25y Christopher Saunders

Mass Transit to Enter Affiliate Business

The Silicon Alley media buyer plans to go head-to-head with LinkShare, Aptimus and others in what it says is a natural extension of its core capabilit...

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BigStar Sells Direct Marketing Spin-off
Media

BigStar Sells Direct Marketing Spin-off

25y Ryan Naraine

BigStar Sells Direct Marketing Spin-off

On the verge of a NASDAQ delisting, the online video retailer BigStar Entertainment sells its Advaya unit to an e-mail marketer. Read More...

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SportsLine.com Looks for a Rebound with NBA, WNBA Deals
Media

SportsLine.com Looks for a Rebound with NBA, WNBA Deals

25y Christopher Saunders

SportsLine.com Looks for a Rebound with NBA, WNBA ...

A new content-sharing agreement with the NBA and WNBA aims to improve fortunes for the sports content site. Read More...

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2001: Through the Looking Glass
Media

2001: Through the Looking Glass

25y Dana Blankenhorn

2001: Through the Looking Glass

It's December -- 2001. Dana "looks back" at 2001 and hopes and prays that 2002 will be at least twice as good. Read More...

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Marketing Firm Makes Bid for Fashionmall
Media

Marketing Firm Makes Bid for Fashionmall

25y Ryan Naraine

Marketing Firm Makes Bid for Fashionmall

The Alley apparel network Fashionmall Inc. appears in serious play with a $52.5 million offer from GenesisIntermedia.com. Read More...

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Net Perceptions to Miss Q4 Revenue Estimates
Media

Net Perceptions to Miss Q4 Revenue Estimates

25y Christopher Saunders

Net Perceptions to Miss Q4 Revenue Estimates

The personalization marketer said it expects to come in short of earlier fourth-quarter estimates. Read More...

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New Q4 Guidance, Cuts, Management Changes at 24/7 Media
Media

New Q4 Guidance, Cuts, Management Changes at 24/7 Media

25y Christopher Saunders

New Q4 Guidance, Cuts, Management Changes at 24/7 ...

The ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...

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Website Results Employees Sue 24/7 Media
Media

Website Results Employees Sue 24/7 Media

25y Christopher Saunders

Website Results Employees Sue 24/7 Media

Following lowered guidance for Silicon Alley's "other" ad network, 24/7 Media has more bad news. Read More...

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Switchboard.com Debuts Ad-Clicking Contest
Media

Switchboard.com Debuts Ad-Clicking Contest

25y Christopher Saunders

Switchboard.com Debuts Ad-Clicking Contest

The firm is betting that incentivising users with offers of cash and free trips will boost ad clickthroughs and awareness. Read More...

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Lycos to Roll Out Animated Ads on Taxis
Media

Lycos to Roll Out Animated Ads on Taxis

25y Christopher Saunders

Lycos to Roll Out Animated Ads on Taxis

Drivers in Boston will have to get used to another distraction whileon the roads next month. Read More...

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NEC Launches U.S. E-Mail Marketing Firm
Media

NEC Launches U.S. E-Mail Marketing Firm

25y Christopher Saunders

NEC Launches U.S. E-Mail Marketing Firm

With a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...

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Can the Spam: Internet Governance to the People
Media

Can the Spam: Internet Governance to the People

25y Dana Blankenhorn

Can the Spam: Internet Governance to the People

The first Internet recession will be a flood of spam like you've never seen before. What does this industry have to defend itself? Read More...

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