E-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleAbout.com, a collection of verticalsites created by "guides," on Thursday unveiled an effort, the LunaNetwork,aimed at dramatically increasing impress...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleSun Chief Scientist Bill Joy issued a warning in the current issue of Wired: Our newest technologies robotics and nanotechnology and genetics put the ...
View articleICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies customer profiling solutions from to its cl...
View articleWith all of the attention players focus on video games, it's no surprisethat a start-up, Adaboy Inc., isseeking to capitalize on those eyeballs by pla...
View articleSmartcasual.com, a start-up men'sclothing e-tailer, on Wednesday chose Doublespace to help it create itsbrand strategy and identity, as well as the us...
View articleFox Family Worldwide on Wednesday started up a new advertising sales groupto represent its own kid and teen sites, as well as those of other companies...
View articleAd firm 24/7 Media on Tuesdayexpanded its 24/7 Mail division to Europe, beginning in the UK with fourmillion e-mail messages, sent to one million cons...
View article24/7 Media's recent acquisition, AwardTrack,and enews.com, an e-tailer of magazinesubscriptions, struck a deal Tuesday for enews.com to become the exc...
View articleIt took a major author like Stephen King to draw attention to electronicbook publishing, and, now that the hype has begun, Internet companies arerushi...
View articleWalter Kolosky recently launched Ecomonics.com. The site is a collection of links to e-commerce resources, including Dana's newsletter, A-Clue.com. Da...
View articleLeading Web Advertisers (LWA),an competitive research firm, on Tuesday introduced "new to the Web," aservice that reports on new banner ads introduced...
View articleMedia Metrixexecutive vice president Jim D'Arcangelo on Tuesday left to take amanagement job at Media MarketMakers, a start-up that's developing an op...
View articleInternet audience measurement firm Media Metrixon Tuesday agreed to a joint venture with Ipsos S.A., to create Media Metrix LatinAmerica. Read More...
View articleAdvertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...
View articleProduct information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...
View articleJust when you thought all the hot advertising spaces were being sold, Planet Internet, a Dutch portal, onFriday booked a campaign for Murphy'sbeer on ...
View articleRecently Dana wrote about John Patrick's dream of everyone holding a personal encryption key or digital ID. A digital ID, like an old Chinese "chop" o...
View articleAdvertising firm 24/7 Media Inc., and chinadotcom Corp., in which 24/7 Media owns a significant equity stake, Monday announced plans to establish Awar...
View articleInteractive agency Modem Media.Poppe Tyson, formed in the 1998 mergerbetween Modem Media and Poppe Tyson, on Monday announced it was simplifyingits na...
View articleEpinions.com, a site that allowsmembers to review products and services, tapped reviewers from its site toappear in its first multi-million dollar tel...
View articleTechies.com, a job board thatspecializes in technology jobs, on Monday kicked off its new television,radio and Internet campaign, which features techi...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleCareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...
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