Kevin O'Connor's dream was that, instead of football fans seeing tampon ads or old ladies seeing ads for Playboy, people would see only the offers the...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleLifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and co...
View articleStaples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out....
View articleDiscount cosmetics e-tailer BeautyMerchant.com on Friday inkeda deal with Yahoo! to buy a million banner ad impressions to run over themonth of March....
View articleIn a democratic system the majority rules. The Internet isn't like that. On the Internet, it's consensus that rules. Only rules and laws supported by ...
View articleGarden.com, an e-commerce site thatsells gardening supplies, on Thursday launched a multi-media advertisingcampaign, whose tagline is "Everything New ...
View articleAll 130 newspapers owned by the Thomson Corp. of Toronto are for sale. A huge Internet opportunity waiting to be seized. Who has the credibility to he...
View articleThe State of Michigan is preparing to file suit against onlineadvertising leader DoubleClick, which is also thesubject of informal inquiries by the Ne...
View articleSephora.com, Louis Vuitton Moet Hennessy's beautyproducts site, has handed advertising duties to Lloyd (+Co), dropping DDB New York for an agency it s...
View articleOnline advertising leader DoubleClick is the subject of aninformal inquiry by the New YorkState Attorney General's office, in addition to the Federal ...
View articleGfn.com, the Gay Financial Network, onThursday launched a broad-based advertising campaign that involvesplacements in mainstream business and entertai...
View articleAdRelevance, Media Metrix' advertising measurementcompany, on Wednesday said it's starting to gather information and performanalysis on the burgeoning...
View articleDocuments filed with the Securities andExchange Commission this week reveal that online advertising giant DoubleClick is cooperating with a Federal Tr...
View articleWhat's the first, easiest piece of advice you can give an e-commerce start-up? Start an email newsletter, right? Best way to get top-of-mind awareness...
View article24/7 Media and NetZero on Wednesday struck a marketingdeal that calls for the advertising firm to sell ads on the free ISP andsend out e-mail marketin...
View articleAmerica Online and Time Warner Wednesday started whatmay be the first of a great number of cross-promotions, making CNN Interactive the premier broadc...
View articleFlashbase, a start-up that's beendeveloping Web-based solutions for small online businesses, on Wednesdayexpanded its services into automated online s...
View articleDoes the First Amendment grant you the freedom you think it does? As reported in Feed Magazine, speech is only free from government interference and s...
View articleIWeb.com, the developer of a newadvertising format that helps ISPs generate revenue, on Tuesday forgedpartnerships with 24/7 Media and iSyndicate, to ...
View articleQuintel Communications, a direct marketing firm that operates the groupbuying site MultiBuyer and the GroupLotto.com site, on Tuesday strucka deal wit...
View articleAd services firm 24/7 Media onTuesday acquired AwardTrack, a company that creates andmanages online loyalty programs, in an all-stock deal valued at $...
View articleOnline direct marketing and analysis firm Cogit.com on Tuesday called in a directmarketer of its own, hiring ExpertCommunication to become its marketi...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleHacker attacks, the 2000 campaign, and the growing merger of commerce and e-commerce are all conspiring to bring the government deeply into our lives,...
View articleMicrosoft Corp. on Monday kicked offwhat it says is its largest consumer advertising campaign ever, a $150million push for MSN that uses a new logofor...
View articleLeading advertising firm DoubleClick, recently underincreasing pressure from privacy advocates, on Monday tried to turn thingsaround in the privacy co...
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