Competitive Media Reporting (CMR), which delivers competitive advertisinginformation to agencies, advertisers, broadcasters and publishers, isbringing...
View articleMarketing firm Bounty SCA WorldwideTuesday signed on with 3Buddies.com, Children's Television Workshop, Fuji Film, and Seattle Filmworks, to marketfre...
View articleThe four-year-old Internet AdvertisingBureau this week took a big first step -- the hiring of a generalmanager, Larry Kaufman, the former vice preside...
View articleFrench online audience measurement firm Médiamétrie has teamed with ACNielsen eRatings.com and Netratings to launch a new tracking, advertising and us...
View articleTime Warner's Entertaindom.com, arecently-launched entertainment site, on Monday expanded its relationshipwith ad services firm L90, which includesa y...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleMost people still think of Sculley as a schmo, or worse, naove. He tried to follow Steve Jobs at Apple and later burnished the image of Spectrum Infor...
View articleBET.com, the content portal started by BETHoldings II and aimed at African-Americans, launched on Monday, along witha supporting $8 million advertisin...
View articleCommunications site eFax.com on Monday joined DoubleClick's new mass-reach,discount-oriented advertising network, the Sonar Network, and announced pla...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleWhen Dana mentioned his 11-year-old daughter was asked for her email address on a warranty card, it struck a chord with MessageMedia's permission advo...
View articleSpending on E-mail marketing, which amounted to $898 million last year,will increase 417 percent to reach the $4.6 billion level by 2004,according to ...
View articleAdvertising industry leader DoubleClick is facing no fewer thanfour lawsuits alleging its privacy practices are unlawful, according todocuments filed ...
View articleThe National Basketball Association and USA Networks on Friday struck amulti-year multi-media deal aimed at driving traffic and commerce at NBA.com. R...
View articleMarket research firm PC DataOnline and advertising tracking company Leading Web Advertisers (LWA)this week partnered to develop a service that helps a...
View articleWomen.com, the online network of sites aimed at women, is aiming to boost its brand, with Thursday's hiring of Annie Ellicott, who handled the Dockers...
View articleDirect marketing firm Advertising.com Thursday partneredwith Akamai Technologies to improve thespeed at which it delivers ads to its network of more t...
View articleCareers site Vault.com on Wednesdaypicked Mad Dogs &Englishmen as its advertising agency, to help it put together a brandawareness campaign to differe...
View articleBluelight.com, a joint venture of Kmart and SOFTBANK Venture Capital, on Thursday started distributing free CD-ROMs loaded with its free ISP software,...
View articleJobs.com is thrilled with its post-SuperBowl site traffic numbers. Read More...
View articleHollywood Stock Exchange, an entertainmentsite where people buy and sell "shares" in celebrities and movies, thisweek inked a wide-ranging marketing a...
View articleThere is another reason why AOL needs Time Warner, besides its cable systems: Time's content may be the only asset that can save AOL from the assault ...
View articleApartmentGuide.com, a PRIMEDIA, Inc. property, Wednesday began a national multimedia effort aimed at singlemale renters, designed to draw them into fi...
View articleHome furnishings site HomePortfolio.com Wednesdaynamed Eisnor Interactive to manageoffline promotions for the site. Read More...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleThere's a big push for marketers to get email addresses. It's not just happening online but offline as well. Fill out a warranty card, and it asks for...
View articleWinstar's Office.com, a site aimed at small- andmedium-sized businesses, Wednesday kicked-off a national cross-mediaadvertising campaign, with TV, rad...
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