Gourmet retailer iGourmet.com named Grey Advertising as its firstagency-of-record. Billings are estimated at $10 million. Read More...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articleAmazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplic...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleFlycast Communications Corp. formallylaunched Flycast Valet, the company's e-commerceoffering that was first announced in September, with about 400 si...
View articleAdKnowledge delivered DataCompass, anonline tool for quick analysis and reporting of advertising campaign data. Read More...
View articleAd network and server technology company Real Media said it has linked togetherLatin American-based portals into an advertiser network that includes C...
View articleE-commerce application services provider fourthchannel inc. has selected Big Sky Communications Inc. as its publicrelations agency of record. Read Mor...
View articleSnap.com and XOOM.com Inc. rolled out a $45 milliontelevision advertising campaign to support Snap Shopping, the new Internet shoppingservice launched...
View articleIntegrated print media process technology and service company mediapassage.com has formed analliance with MarcomAvenue.com, abusiness-to-business dest...
View articleInternet Visa card company NextCard Inc. launched a new phase of itsnational branding campaign by posing the question "What's Next?" Read More...
View articleProfessional services firm KPMG and Peppers and Rogers Group, a one-to-onemarketing and consulting firm, formed a strategic alliance designed toprovid...
View articleOpt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9million in an initial public offering of 3.3 million shares. Read More...
View articleE-business agency Modem Media. Poppe Tyson launched a newoffering called Internet Customer Service Solutions (ICSS), designed to helpclients improve c...
View articleOver the last five years those like Dana, who prefer to see businesses managed for the long term, based on tangible measures like profit and return on...
View articleInternet store and e-commerce enabler Adatom Inc. launched a holiday advertisingand promotional campaign designed to build the Adatom.com brand name. ...
View articlegiftpoint.com has selected Beyond Interactive to launch an onlineadvertising campaign for the holiday season to promote its site as adestination for g...
View articleWhittman-Hart Inc., a provider ofenterprise-wide e-business solutions for middle-market companies, acquired Four Points Digital LLC, anindependent int...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
View articleInformation technololgy firm United Sites of America Inc. recently announced aproduct called "Shoshkeles," -- animated ads that, unlike static banners...
View articleMedia marketplace and auction technology firm e-bidd.com signed with Meir Kahtan, Public Relations, a divisionof Miller Advertising Agency Inc. for pr...
View articleThe great thing about covering this business is you don't have long to wait. When a Netscape or Pointcast loses its way, the fall comes fast. In such ...
View articleOnline bookseller barnesandnoble.com launched amulti-million dollar advertising campaign, calling it the company's largestpromotion ever. Read More...
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