Netmarket Group Launches $15 Million Campaign
Media

Netmarket Group Launches $15 Million Campaign

27y Beth Cox

Netmarket Group Launches $15 Million Campaign

Netmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...

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carOrder.com Pays NYC Commuters' Fares
Media

carOrder.com Pays NYC Commuters' Fares

27y Beth Cox

carOrder.com Pays NYC Commuters' Fares

More than 100,000 commuters were treated to free fares one day earlier thisweek by carOrder.com in what it called a "randomact of kindness" campaign. ...

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Acteva Names Young & Rubicam as Agency of Record
Media

Acteva Names Young & Rubicam as Agency of Record

27y Beth Cox

Acteva Names Young & Rubicam as Agency of Record

After a formal review, Acteva (formerly known as TixToGO, theMarketplace for Activities) has awarded its advertising account to Young & Rubicam San Fr...

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BestSelections.com Breaks First Ad Campaign
Media

BestSelections.com Breaks First Ad Campaign

27y Beth Cox

BestSelections.com Breaks First Ad Campaign

Luxury and specialty goods retailer BestSelections.com began a nationalmulti-million dollar advertising campaign for the holiday shopping season. Read...

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BigStar Entertainment Selects Mad Dogs & Englishmen
Media

BigStar Entertainment Selects Mad Dogs & Englishmen

27y Beth Cox

BigStar Entertainment Selects Mad Dogs & Englishme...

Online movie store BigStar Entertainment Inc. named Mad Dogs & Englishmen toexpand its brand strategy for both online and traditional media advertisin...

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AOL Flexes Its Branding Muscle
Media

AOL Flexes Its Branding Muscle

27y Michael Pastore

AOL Flexes Its Branding Muscle

America Online has surpassed established television networks such as Fox and NBC to become one of the most powerful media brandsin the US. It may be p...

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Creative works Signed for InfoSpace.com Account
Media

Creative works Signed for InfoSpace.com Account

27y Beth Cox

Creative works Signed for InfoSpace.com Account

The Seattle office of Creative works said it has landed the InfoSpace.com account for a multi-milliondollar media campaign. Read More...

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AdOne Launches New "PartnerPlus" Program
Media

AdOne Launches New "PartnerPlus" Program

27y Beth Cox

AdOne Launches New "PartnerPlus" Program

Classified advertising company AdOne launched a new partner program called"PartnerPlus" that will offer its newspaper affiliates "innovative Internets...

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Virtual Billboard Network Chooses AdForce
Media

Virtual Billboard Network Chooses AdForce

27y Beth Cox

Virtual Billboard Network Chooses AdForce

Gallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signedwith AdForce Inc. for scheduling, targeting,de...

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24/7 Media Loss Rises on Higher Revenues
Media

24/7 Media Loss Rises on Higher Revenues

27y Beth Cox

24/7 Media Loss Rises on Higher Revenues

Ad network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...

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WorldBestBuy.com Plans Banner, NASCAR Campaign
Media

WorldBestBuy.com Plans Banner, NASCAR Campaign

27y Beth Cox

WorldBestBuy.com Plans Banner, NASCAR Campaign

International Brands Inc., operator of WorldBestBuy.com, said it is about tolaunch the online mall with a banner campaign on Yahoo! and another 3,500 ...

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Organic Will Open Asia-Pacific Office
Media

Organic Will Open Asia-Pacific Office

27y Beth Cox

Organic Will Open Asia-Pacific Office

Interactive agency and site development firm Organic Inc. said it will open an officein Singapore to serve the Asia Pacific region. Read More...

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eTranslate.com Names Scheyer/SF for National Ad Campaign
Media

eTranslate.com Names Scheyer/SF for National Ad Campaign

27y Beth Cox

eTranslate.com Names Scheyer/SF for National Ad Ca...

Globalization services company eTranslate named Scheyer/SF as its agency ofrecord and will launch a $3 million national business-to-business ad campai...

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The DMA Is Clueless
Media

The DMA Is Clueless

27y Dana Blankenhorn

The DMA Is Clueless

The Direct Marketing Association has never understood the spam issue. It's not their position that rankles, but the thinking behind it. The DMA is thi...

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Net Perceptions, Mediaplex Team Up
Media

Net Perceptions, Mediaplex Team Up

27y Beth Cox

Net Perceptions, Mediaplex Team Up

Real-time personalization company Net Perceptions and e-businessmarketing and technology company Mediaplex Inc. said they are teaming upto improve ROI...

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Eisnor Interactive Signs Two New Clients
Media

Eisnor Interactive Signs Two New Clients

27y Beth Cox

Eisnor Interactive Signs Two New Clients

Eisnor Interactive Inc., an off-linepromotions and guerrilla marketing agency for online brands, signed auto sales site carOrder.com and Beer.com as c...

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Flycast to Deploy Engage Profiling
Media

Flycast to Deploy Engage Profiling

27y Beth Cox

Flycast to Deploy Engage Profiling

Profile-based marketing company Engage Technologies Inc. said that adnetwork Flycast Communications Corp. will deployEngage's profiling technology acr...

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Decoratetoday.com Hires JWT, Connors
Media

Decoratetoday.com Hires JWT, Connors

27y Beth Cox

Decoratetoday.com Hires JWT, Connors

Home decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement anationwide advertising ...

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Beyond CRM
Media

Beyond CRM

27y Dana Blankenhorn

Beyond CRM

Once a buzzword becomes really hot, and people actually start implementing a solution based on the buzzword, the old buzzword becomes passe. That's th...

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National Campaign Begins for Venturelist.com
Media

National Campaign Begins for Venturelist.com

27y Beth Cox

National Campaign Begins for Venturelist.com

Venturelist.com, whose tagline is"Where Venture Meets Capital" and a collaboration between M&A West Inc. and Digital Bridge Inc., launched anational a...

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Ask Jeeves Launches Marketing Program in Supermarkets
Media

Ask Jeeves Launches Marketing Program in Supermarkets

27y Beth Cox

Ask Jeeves Launches Marketing Program in Supermark...

Natural language search engine Ask Jeeves launched a marketing program in theproduce department of supermarkets across the country. Read More...

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Profiling Firms Defend Themselves
Media

Profiling Firms Defend Themselves

27y Beth Cox

Profiling Firms Defend Themselves

As the heat appears to be intensifying over the practice of collectingconsumer data from Web users, the industry launched its own plan to allowsurfers...

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Universal Studios Recreation Group Selects MVBMS
Media

Universal Studios Recreation Group Selects MVBMS

27y Beth Cox

Universal Studios Recreation Group Selects MVBMS

Universal Studios Recreation Grouphas selected Messner Vetere Berger McNamee Schmetterer/EURORSCG (MVBMS) to manage the division's interactive adverti...

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Webstakes Launches Holiday Promo
Media

Webstakes Launches Holiday Promo

27y Beth Cox

Webstakes Launches Holiday Promo

Internet promotion solutions company Webstakes launchedWinner Wonderland on its site, a new holiday shopping initiative for Internetretailers Amazon.c...

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TargitMail, Intline Offer Audio/Video to E-Mail Advertisers
Media

TargitMail, Intline Offer Audio/Video to E-Mail Advertisers

27y John Townley

TargitMail, Intline Offer Audio/Video to E-Mail Ad...

GTMI, LLC, parent-company for TargitMail.com, and Intline.com, this weekannounced an agreement that would provide fully compatible streamingaudio/vide...

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Autoweb.com Launches First National Advertising Campaign
Media

Autoweb.com Launches First National Advertising Campaign

27y Beth Cox

Autoweb.com Launches First National Advertising Ca...

Consumer automotive Internet service Autoweb.com launched its first nationallybroadcast advertising campaign, a $12 million effort created by the SanF...

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Styleclick.com Launches Radio Campaign
Media

Styleclick.com Launches Radio Campaign

27y Beth Cox

Styleclick.com Launches Radio Campaign

Expanding its off-line marketing campaign, Styleclick.com Inc., operator of anetwork of style related e-commerce sites, began a radio advertising stra...

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