Excite@Home Launches Peer Campaign
Media

Excite@Home Launches Peer Campaign

27y Beth Cox

Excite@Home Launches Peer Campaign

Excite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...

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Pile and Company Launches MarcomAvenue.com
Media

Pile and Company Launches MarcomAvenue.com

27y Beth Cox

Pile and Company Launches MarcomAvenue.com

Marketing communications management consulting firm Pile and Company launchedMarcomAvenue.com as abusiness-to-business destination for marketers, agen...

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HyperBanner Selects Beyond Interactive as Interactive AOR
Media

HyperBanner Selects Beyond Interactive as Interactive AOR

27y Beth Cox

HyperBanner Selects Beyond Interactive as Interact...

Global banner exchange HyperBanner named Beyond Interactive as its interactiveadvertising agency. Read More...

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Respond.com Launches National Advertising Campaign
Media

Respond.com Launches National Advertising Campaign

27y Beth Cox

Respond.com Launches National Advertising Campaign

Buyer and seller connection site Respond.com launched a multi-million dollarnational advertising campaign, kicked off with radio spots featuring comed...

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Real Media, Cyber Dialogue Launch Audience Management System
Media

Real Media, Cyber Dialogue Launch Audience Management System

27y Beth Cox

Real Media, Cyber Dialogue Launch Audience Managem...

Ad network and serving company Real Media said it is working withcustomer relationship management firm Cyber Dialogue to implement anAudience Manageme...

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dash.com Selects Dinoto Lee as AOR
Media

dash.com Selects Dinoto Lee as AOR

27y Beth Cox

dash.com Selects Dinoto Lee as AOR

Consumer savings site dash.com has awarded its estimated $10 millionto $15 million account toDiNoto Lee after a two-month review that included four ot...

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iTurf Signs With Phase2Media
Media

iTurf Signs With Phase2Media

27y Beth Cox

iTurf Signs With Phase2Media

Generation Y site provider iTurf Inc. signed with Phase2Media as an online advertisingpartner for the iTurf Network. Read More...

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We Can't Solve It: Don't You Try
Media

We Can't Solve It: Don't You Try

27y Dana Blankenhorn

We Can't Solve It: Don't You Try

Dana wonders why, when he mentions Internet political issues here or in the ClickZ Forum, the reaction is the sound of one hand clapping. The most imp...

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Flycast Posts Loss of $7.8 Million for 3Q
Media

Flycast Posts Loss of $7.8 Million for 3Q

27y Beth Cox

Flycast Posts Loss of $7.8 Million for 3Q

Ad network Flycast Communications Corp., soon to beacquired by CMGI Inc., reporteda loss attributable to common stockholders for the third quarter of ...

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AdTraffickers.com Launches to Handle Back-End Duties
Media

AdTraffickers.com Launches to Handle Back-End Duties

27y Beth Cox

AdTraffickers.com Launches to Handle Back-End Duti...

AdTraffickers.com launched as a newservice to online publishers, aimed at handling all of the back-office dutiesof advertising: posting creative, repo...

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A Billion a Month for ValueClick
Media

A Billion a Month for ValueClick

27y Beth Cox

A Billion a Month for ValueClick

Cost-per-click ad network ValueClick said it is now serving morethan one billion impressions a month. Read More...

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24/7 Media Debuts Next Generation Ad Serving System
Media

24/7 Media Debuts Next Generation Ad Serving System

27y Beth Cox

24/7 Media Debuts Next Generation Ad Serving Syste...

24/7 Media Inc. said it is implementing"24/7 Connect," its next generation online ad delivery and management system. Read More...

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I/PRO Launches Web Site Speed and Performance Service
Media

I/PRO Launches Web Site Speed and Performance Service

27y Beth Cox

I/PRO Launches Web Site Speed and Performance Serv...

Internet Profiles Corp. (I/PRO), a subsidiaryof profile marketing company Engage, launched Velocity, a service that providescustomers with the ability...

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L90 Launches Viral Marketing Platform
Media

L90 Launches Viral Marketing Platform

27y Beth Cox

L90 Launches Viral Marketing Platform

Beyond-the-banner online advertising solutions firm L90 launched L90Link, a new customeracquisition-based marketing platform aimed at capitalizing on ...

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AdForce and Flycast Join Forces
Media

AdForce and Flycast Join Forces

27y Beth Cox

AdForce and Flycast Join Forces

Online ad delivery company AdForce Inc. and ad network Flycast Communications established apartnership through which Web publishers can leverage AdFor...

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BlueStreak Launches RichMail Service
Media

BlueStreak Launches RichMail Service

27y Beth Cox

BlueStreak Launches RichMail Service

Internet advertising and e-commerce technology provider BlueStreak.com launched RichMail, anextension of its E*Banner and On-The-Fly offerings to the ...

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Report Stresses Value of Repeat Business for Advertisers
Media

Report Stresses Value of Repeat Business for Advertisers

27y Beth Cox

Report Stresses Value of Repeat Business for Adver...

A new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...

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New Online Ad Network Launches
Media

New Online Ad Network Launches

27y Beth Cox

New Online Ad Network Launches

Web3000.com, a provider of onlineadvertising products, services and technologies, launched the Web3000 AdNetwork. Read More...

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AudioBase Signs Digital Impact, Post Communications
Media

AudioBase Signs Digital Impact, Post Communications

27y Beth Cox

AudioBase Signs Digital Impact, Post Communication...

AudioBase Inc., a provider of audio-richmedia to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communicat...

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The Kids Are Alright
Media

The Kids Are Alright

27y Dana Blankenhorn

The Kids Are Alright

There's a basic childishness in covering technology. Like a lesson from an 8-year-old. By the time the kid masters a toy, he's tired of it. This is wh...

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Avenue A Offers Precision E-Mail Marketing Solution
Media

Avenue A Offers Precision E-Mail Marketing Solution

27y Beth Cox

Avenue A Offers Precision E-Mail Marketing Solutio...

Internet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...

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AdRelevance Tracking Online Ads for Consumer Goods
Media

AdRelevance Tracking Online Ads for Consumer Goods

27y Beth Cox

AdRelevance Tracking Online Ads for Consumer Goods

Media Metrix subsidiary AdRelevance Inc., which tracks where,when, how and how much Web marketers and their competition are advertisingonline, launche...

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Solbright Updates Dispatch to v3.0
Media

Solbright Updates Dispatch to v3.0

27y Beth Cox

Solbright Updates Dispatch to v3.0

Digital media solutions provider Solbright Inc. delivered Dispatch 3.0,with new capabilities to validate rich media ads before sending campaigns topub...

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Petstore.com Launches $15 Million National Brand Campaign
Media

Petstore.com Launches $15 Million National Brand Campaign

27y Beth Cox

Petstore.com Launches $15 Million National Brand C...

Petstore.com launched its first nationaladvertising campaign and said it will follow up later this week with a newlydesigned Web site. Read More...

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Engage, Unicast Plan Profile-based Superstitial Ads
Media

Engage, Unicast Plan Profile-based Superstitial Ads

27y Beth Cox

Engage, Unicast Plan Profile-based Superstitial Ad...

Profile-based marketing company Engage Technologies Inc. and interstitial adcompany Unicast are teaming up to create profiledriven "Superstitial" rich...

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Excite@Home Launches "TrueMatch" Advertising Program
Media

Excite@Home Launches "TrueMatch" Advertising Program

27y Beth Cox

Excite@Home Launches "TrueMatch" Advertising Progr...

Excite@Home launched the TrueMatch CharterAdvertising Program, an online initiative that enables advertisers to deliverrich media advertisements that ...

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Hachette Filipacchi Medias Takes Stake in Phase2Media
Media

Hachette Filipacchi Medias Takes Stake in Phase2Media

27y Beth Cox

Hachette Filipacchi Medias Takes Stake in Phase2Me...

Hachette Filipacchi Medias, aunit of Lagardere SCA, acquired an equity interest in online advertising andmarketing firm Phase2Media. Read More...

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