PowerAdz.com Signs New York Post
Media

PowerAdz.com Signs New York Post

27y Beth Cox

PowerAdz.com Signs New York Post

PowerAdz.com, a provider of Internetinfrastructure services for newspapers, signed the New York Post and severalother newspapers to its list of newspa...

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Peapod and Food.com Sign Co-Marketing Pact
Media

Peapod and Food.com Sign Co-Marketing Pact

27y Beth Cox

Peapod and Food.com Sign Co-Marketing Pact

Online grocer Peapod Inc. and meal take-out and deliveryservice Food.com signed a co-marketing agreement. Read More...

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TD Waterhouse Begins $100M Campaign
Media

TD Waterhouse Begins $100M Campaign

27y Beth Cox

TD Waterhouse Begins $100M Campaign

Discount brokerage and online trading company TD Waterhouse Group Inc. has launchedwhat it expects will be a $100 million ad campaign featuring celebr...

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XOOM.com, United Media Launch Direct Marketing Effort
Media

XOOM.com, United Media Launch Direct Marketing Effort

27y Beth Cox

XOOM.com, United Media Launch Direct Marketing Eff...

Direct e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com'sMightyMail division will provide several of United Media's...

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GoTo.com Agrees to Remove Ad
Media

GoTo.com Agrees to Remove Ad

27y Beth Cox

GoTo.com Agrees to Remove Ad

Pay for placement search engine GoTo.com reportedly has agreed to pull amagazine advertisement that showed Muslims at prayer after an Islamic groupcom...

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ISN Signs with Flycast, DoubleClick
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ISN Signs with Flycast, DoubleClick

27y Beth Cox

ISN Signs with Flycast, DoubleClick

Internet Stock News (ISN) signedagreements with ad networks Flycast Communications Corp. and DoubleClick Inc. for Web-basedadvertising solutions. Read...

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OgilvyInteractive Launches Campaign for Lotus Notes, Domino
Media

OgilvyInteractive Launches Campaign for Lotus Notes, Domino

27y Beth Cox

OgilvyInteractive Launches Campaign for Lotus Note...

A rich media advertising campaign touting Lotus Development Corp.'s Notes and Dominosoftware was launched this week by OgilvyInteractive. Read More...

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NetGravity Teams Up with YourAccounts.com
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NetGravity Teams Up with YourAccounts.com

27y Beth Cox

NetGravity Teams Up with YourAccounts.com

NetGravity is teaming up with YourAccounts.Com, a B-to-B provider ofelectronic billing and statement presentment solutions, to offer a solutiongiving ...

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drugstore.com Signs Marketing Pact With Discovery Health Media
Media

drugstore.com Signs Marketing Pact With Discovery Health Media

27y Beth Cox

drugstore.com Signs Marketing Pact With Discovery ...

Online e-tailerdrugstore.com signed a promotionalpartnership deal with DiscoveryHealth Media Inc., a multi-media business consisting of discoveryhealt...

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InsWeb Launches Consumer Sweepstakes
Media

InsWeb Launches Consumer Sweepstakes

27y Beth Cox

InsWeb Launches Consumer Sweepstakes

Online insurance marketplace InsWeb launched a national sweepstakesprogram as part of its two-year, $75-million consumer marketing campaign. Read More...

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LendingTree Inc. Chooses Agency Finalists
Media

LendingTree Inc. Chooses Agency Finalists

27y Beth Cox

LendingTree Inc. Chooses Agency Finalists

Online loan marketplace LendingTree Inc. narrowed its searchfor an agency to three finalists for the estimated $50 million account. Read More...

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CMGI Adds Flycast to its Cache of Online Ad Firms
Media

CMGI Adds Flycast to its Cache of Online Ad Firms

27y Bob Woods

CMGI Adds Flycast to its Cache of Online Ad Firms

CMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...

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YouthStream Signs 20 New Advertisers for mybytes.com
Media

YouthStream Signs 20 New Advertisers for mybytes.com

27y Beth Cox

YouthStream Signs 20 New Advertisers for mybytes.c...

YouthStream Media Networks said it hassigned an additional 20 advertisers for mybytes.com, the company's Internet hub forthe college market. Read More...

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DoubleClick Adds 7 Sites to Shopping & Services Program
Media

DoubleClick Adds 7 Sites to Shopping & Services Program

27y Beth Cox

DoubleClick Adds 7 Sites to Shopping & Services Pr...

DoubleClick Inc. said it has addedseven sites to its Shopping & Services Program, which allows participants tooffer their users a range of products th...

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No Politics Please: We're Doing "Bidness"
Media

No Politics Please: We're Doing "Bidness"

27y Dana Blankenhorn

No Politics Please: We're Doing "Bidness&#...

When you're trying to do "bidness," as Molly Ivins so quaintly calls it, what you most fear is uncertainty. Politicians, on the other hand, thrive on ...

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Switchboard Ad Serving System Awarded Patent
Media

Switchboard Ad Serving System Awarded Patent

27y Beth Cox

Switchboard Ad Serving System Awarded Patent

Directory service Switchboard Inc., a subsidiary of Banyan Worldwide, said the company's patentapplication for key advertisement serving techniques ha...

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SelfCare.com Launches $25 Million Campaign
Media

SelfCare.com Launches $25 Million Campaign

27y Beth Cox

SelfCare.com Launches $25 Million Campaign

Health site SelfCare.com began a national $25 millionintegrated marketing program with the tagline: "Support. Guidance. Answers." Read More...

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USA.NET's Signs Ad Mail Customers
Media

USA.NET's Signs Ad Mail Customers

27y Beth Cox

USA.NET's Signs Ad Mail Customers

E-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-...

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Mediaplex to Enable Real Time Internet Advertising
Media

Mediaplex to Enable Real Time Internet Advertising

27y Beth Cox

Mediaplex to Enable Real Time Internet Advertising

E-business marketing and technology company Mediaplex Inc. said it plans to develop astandard interface between MOJO, its online advertisingtechnology...

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Phase2Media Will Rep for NeoPlanet
Media

Phase2Media Will Rep for NeoPlanet

27y Beth Cox

Phase2Media Will Rep for NeoPlanet

Interactive advertising and sales strategy firm Phase2Media has been named theexclusive ad sales representative for NeoPlanet Inc., developer of a des...

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The Life Of Always On
Media

The Life Of Always On

27y Dana Blankenhorn

The Life Of Always On

Dana's been living large online. Using an ADSL modem to get 1.5 Mbps, always on connectivity to the Internet. Many people have this kind of experience...

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Fry Multimedia Acquires Brandscape
Media

Fry Multimedia Acquires Brandscape

27y Beth Cox

Fry Multimedia Acquires Brandscape

Interactive agency Fry Multimedia Inc. said it has completedits purchase of New York City-based Brandscape, an interactive marketingconsulting firm. R...

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MasterCard to Sponsor Holiday Shopping Sites
Media

MasterCard to Sponsor Holiday Shopping Sites

27y Beth Cox

MasterCard to Sponsor Holiday Shopping Sites

WinStar Interactive said it willlaunch shopping sites Christmas99.com and Holiday99.com on Oct. 1, sponsoredby MasterCard International. Read More...

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Cybereps Doubles Opens 3 New Offices
Media

Cybereps Doubles Opens 3 New Offices

27y Beth Cox

Cybereps Doubles Opens 3 New Offices

Online ad rep company Cybereps opened new offices in three U.S.advertising centers and doubled its sales staff. Read More...

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eToys Breaks New National Ad Campaign
Media

eToys Breaks New National Ad Campaign

27y Beth Cox

eToys Breaks New National Ad Campaign

Online toy retailer eToys Inc. began a new national advertisingcampaign that will serve as the centerpiece of its marketing efforts for thisyear's hol...

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The New Trade Press
Media

The New Trade Press

27y Dana Blankenhorn

The New Trade Press

Most of my journalism career was spent in the "trade press." I worked for editors who tried to channel what small groups of people -- TV executives, M...

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gfn.com Names Mad Dogs & Englishmen as AOR
Media

gfn.com Names Mad Dogs & Englishmen as AOR

27y Beth Cox

gfn.com Names Mad Dogs & Englishmen as AOR

The Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as itsadvertising agency of record. Read More...

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