24/7 Media Launches NBC Interactive Sales Initiative
Media

24/7 Media Launches NBC Interactive Sales Initiative

27y Beth Cox

24/7 Media Launches NBC Interactive Sales Initiati...

24/7 Media Inc. formed a nationwide adsales force focused exclusively on the convergence of television and theInternet at the local market level as pa...

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Affiliated Content
Media

Affiliated Content

27y Dana Blankenhorn

Affiliated Content

Dana's on vacation for two weeks. Due to popular demand, we'll run "The Best of Dana" while he's away. Today's column features information that's wort...

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Enliven 3.5 Adds Live Two-Way Database Access
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Enliven 3.5 Adds Live Two-Way Database Access

27y Beth Cox

Enliven 3.5 Adds Live Two-Way Database Access

Excite@Home said its just-updated Enliven rich media ad solution now offersreal-time ad content construction, advanced two-way live database access an...

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Razorfish Acquires Broadcast Design Firm Fuel
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Razorfish Acquires Broadcast Design Firm Fuel

27y Beth Cox

Razorfish Acquires Broadcast Design Firm Fuel

Digital communications company Razorfish Inc. acquired Fuel Inc., a Los Angeles-basedbroadcastdesign firm and its affiliated commercial production fir...

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Real Media's Launches "Retail Direct"
Media

Real Media's Launches "Retail Direct"

27y Beth Cox

Real Media's Launches "Retail Direct"

Newspaper network Real Media launched Retail Direct, aprogram that allows smaller advertisers or those on limited budgets tobuyonline ads at a discoun...

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Digital Impact Launches Collaborative E-Mail Network
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Digital Impact Launches Collaborative E-Mail Network

27y Beth Cox

Digital Impact Launches Collaborative E-Mail Netwo...

Digital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...

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DoubleClick Adds About.com as DART Client
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DoubleClick Adds About.com as DART Client

27y Beth Cox

DoubleClick Adds About.com as DART Client

DoubleClick Inc. has added Webguidenetwork About.com to its roster of DART clients. Read More...

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PowerAdz.com Network Now Exceeds 800 Online Newspapers
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PowerAdz.com Network Now Exceeds 800 Online Newspapers

27y Beth Cox

PowerAdz.com Network Now Exceeds 800 Online Newspa...

PowerAdz.com, a provider ofInternetinfrastructure services for newspapers, added more affiliates and nowcountsmore than 800 online newspapers in the n...

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Autobytel.com Unveils New Ad Campaign
Media

Autobytel.com Unveils New Ad Campaign

27y Beth Cox

Autobytel.com Unveils New Ad Campaign

Autobytel.com launched a newadvertisingcampaign "designed to communicate the company's continuing mission toputconsumers in control of the automotive ...

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Target Stores Sign Ad deal with Collegestudent.com
Media

Target Stores Sign Ad deal with Collegestudent.com

27y Beth Cox

Target Stores Sign Ad deal with Collegestudent.com

Collegestudent.com, a developer oflocalized online campus communities, signed an advertising deal with the Target chain of discount retail storesaimed...

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Bright Light Offers Anti-Spam Solution to Consumers
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Bright Light Offers Anti-Spam Solution to Consumers

27y Beth Cox

Bright Light Offers Anti-Spam Solution to Consumer...

E-mail services company Bright Light Technologies Inc. ismakingavailable to consumers a free method of eliminating spam from theirinboxes. Read More...

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The Best Computer Book
Media

The Best Computer Book

27y Dana Blankenhorn

The Best Computer Book

Dana will be on vacation for the next two weeks. While he's gone, it will be summer reading season. Like you, he won't be bringing many computer books...

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Engage Names I/PRO President
Media

Engage Names I/PRO President

27y Beth Cox

Engage Names I/PRO President

Engage Technologies Inc. namedDeborah McWhinney as president of its recently acquired Internet Profiles Corp.(I/PRO), a provider of Web traffic measur...

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Business Cards Now Can Play In CD-ROM Drives
Media

Business Cards Now Can Play In CD-ROM Drives

27y Beth Cox

Business Cards Now Can Play In CD-ROM Drives

Is your business card an interactive advertisement for you? Denver-based Keys Marketing International islaunching a new business card format that can ...

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Icon Medialab and Mediaplex Team Up
Media

Icon Medialab and Mediaplex Team Up

27y Beth Cox

Icon Medialab and Mediaplex Team Up

Mediaplex, an e-business marketingcompany, and Icon Medialab formed a partnership toprovide end-to-end online marketing solutions for companies worldw...

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Intellesale.com Retains Rare Medium for Branding
Media

Intellesale.com Retains Rare Medium for Branding

27y Beth Cox

Intellesale.com Retains Rare Medium for Branding

Intellesale.com, an online retailer ofnew and refurbished computer products, retained Rare Medium to heighten its brand nameon the Internet and to enh...

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Beyond Interactive to Combine DART With Own Database
Media

Beyond Interactive to Combine DART With Own Database

27y Beth Cox

Beyond Interactive to Combine DART With Own Databa...

Interactive agency Beyond Interactive said it will expand itsrelationship with DoubleClick for use of its third-partyad serving system, DART For Adver...

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Six Newspaper Companies Invest in AdOne
Media

Six Newspaper Companies Invest in AdOne

27y Beth Cox

Six Newspaper Companies Invest in AdOne

Six major media companies said they have agreed to take equity positions inInternet classifieds company AdOne LLC, which operates ClassifiedWarehouse....

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NewHomeNetwork.com Signs with Yahoo!
Media

NewHomeNetwork.com Signs with Yahoo!

27y Beth Cox

NewHomeNetwork.com Signs with Yahoo!

NewHomeNetwork.com signed anagreement to make its new home listings available through Yahoo! Real Estate, a resource forpeople wanting to buy, sell, i...

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Why The Net Hates (And Needs) Lawyers
Media

Why The Net Hates (And Needs) Lawyers

27y Dana Blankenhorn

Why The Net Hates (And Needs) Lawyers

Lawyers looking for cases have always bedeviled the Net. Dana tries to avoid them. For instance, he's happy that his online newsletter's domain is www...

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Eyepiece Signs Deal with Infospace.com
Media

Eyepiece Signs Deal with Infospace.com

27y Beth Cox

Eyepiece Signs Deal with Infospace.com

Eyepiece Network, an online magazine foryoung adults, signed a deal with InfoSpace to use the latter's privatelabel solutions for yellow pages adverti...

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NextCard Sues Providian, Claims Banner Copied
Media

NextCard Sues Providian, Claims Banner Copied

27y Beth Cox

NextCard Sues Providian, Claims Banner Copied

Internet-based credit company NextCard Inc. is suing credit company Providian Financial Corp., allegingcopyright infringement in a case that some say ...

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Vicinity to Integrate Prio's Incentive Marketing Tools
Media

Vicinity to Integrate Prio's Incentive Marketing Tools

27y Beth Cox

Vicinity to Integrate Prio's Incentive Marketing T...

Vicinity Corp. signed an agreement withPrio Inc., a provider of online reward andaffinity programs, to integrate Prio's incentive capabilities into Vi...

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LinkShare, Sonera Sign International Licensing Agreement
Media

LinkShare, Sonera Sign International Licensing Agreement

27y Beth Cox

LinkShare, Sonera Sign International Licensing Agr...

Affiliate marketing company LinkShare signed a licensing agreementwith Sonera, a Helsinki, Finland-basedtelecommunications company with subsidiaries a...

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Fax4Free.com Begins Multi-Million-Dollar Campaign
Media

Fax4Free.com Begins Multi-Million-Dollar Campaign

27y Beth Cox

Fax4Free.com Begins Multi-Million-Dollar Campaign

Fax4Free.com launched amulti-million-dollar print, radio and television advertising campaign.Spending specifics were not disclosed, but the Rabuck Age...

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AdForce Expands Serving Capacity
Media

AdForce Expands Serving Capacity

27y Beth Cox

AdForce Expands Serving Capacity

AdForce Inc. a provider of centralized,outsourced ad management and delivery services, completed its Cupertino DataCenter, which increases the company...

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Excite@Home Signs Broadband Ad Pact with Unilever
Media

Excite@Home Signs Broadband Ad Pact with Unilever

27y Beth Cox

Excite@Home Signs Broadband Ad Pact with Unilever

Excite@Home signed a deal with consumergoods giant Unilever to make online advertising on the@Home broadband service "a substantial component" of its ...

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