C. Andrew Johns, chief financial officer of 24/7 Media Inc., told financial newsnetwork CNBC he expects the company to become profitable in late 2001 ...
View articleConducent Inc. signed a deal with Lycos to offer free, advertising-supported PCsoftware applications enabled with Conducent's technology on Lycos.com....
View articleBe Free Inc., a provider of affiliatemarketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build aEuropean...
View articleU S WEST Dex, operator of Yellow Pages site uswestdex.com, renewed its agreement with online mediamarketplace Adauction.com. Read More...
View articleSRDS said the online version of its Radio Advertising Source(RAS) has launched with ad data listings for more than 9,400 commercial stations. Read Mor...
View articletogglethis and Lycos launched a new toggled e-mail-basedseries called "Superheroes and Sidekicks," an ad-backed, interactive gameshow. Read More...
View articleSeveral online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, areraising red flags about the acquisition o...
View articleCursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer. Re...
View articleO. Media Inc., which develops and operates Web sitesbased on lifestyles, signed a variety of advertisers for its soon to bereformatted flagship site, ...
View articleAdOutlet.com, an online marketplace forexcess advertising space, has appointed an Advisory Board to guide itsoverall growth strategy. Read More...
View articleJotter Technologies, a provider of useragent technology, signed a deal with ad network Flycast so that users of the free Jotterservice can specify the...
View articleThe @dVENTURE Network, a division of VentureDirect Worldwide, addedthe ADSDAQ Network to its own advertisinginventory of Web sites. Read More...
View articleBest Image Marketing launched an adcampaign to drive traffic to its new Number1Experts.com site, which makesit easy for a buyer or seller to find "the...
View articleThe most-clicked-on ad banner for the week ending June 13 was Webshots' ad, which had a 5.5 percent clickthrough rate,according to the BannerTrack ser...
View articleBull's Eye Media is marketing what itcalls a new concept in small business advertising for restaurants, called theOnline Local Exchange (OLE). Read Mo...
View articleBlueStreak.com launched as an Internetadvertising and e-commerce technology provider and said its first product isa next-generation, rich media advert...
View articleOnline retailer Furniture.com launched a $5 million-plusnational advertising campaign inviting consumers "to love their rooms" withhelp from "the best...
View articleNo stranger to IAR press, Hitsgalore.com Inc. this week issued a statementsaying that the recent class action lawsuits filed against the company are"w...
View articleLanguageForce Inc. has launched anad-backed search portal called GoToWorld.com that, like AllAdvantage.com, pays members moneyto surf the Web. Read Mo...
View articleJones Naughton Entertainment said that its GoOn-line.com subsidiary signed anadvertising agreement with DoubleClick Inc. Read More...
View articleVerio Inc. and AOL UK,part of AOL Europe,signed an exclusive marketing agreement for Web-hosting, e-commerce anddomain name registration services. Rea...
View articleInternet start-up Avaterra.com formally launched its newcorporate name and demonstrated its AdObject technology for next-generationInternet advertisin...
View articleChicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a$25 million to $35 million advertising assignment to support its brand andla...
View articleNetscape, a subsidiary of AOL, and American Express signed a two-year,multi-million dollar sponsorship pact to bring American Express financialservice...
View articleThe Addressable AdvertisingCoalition (AAC) joined forces with the Association for Interactive Media(AIM)), to create a marketing-oriented group design...
View articleSmartAge Corp. said it launched a Media Buyer service that allowssmall and growing businesses to buy premium Web advertising "for less thanthe $1,000 ...
View articleE*Trade Group Inc. launched a promotionoffering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Tradecustomer...
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