Seattle software development firm Straylight said it established anongoing ad technology research and development partnership with the RockyMountain I...
View articleAd sales and marketing company Real Media Inc. selected M&C Saatchi as its first national agency of record. Read More...
View articleSharpVision said it will back its newDigital Television (DTV) product line and its dealers with a million-dollarintegrated marketing plan this fall. R...
View articleEnhanced Services Company Inc. said that it has completed the acquisition of the assets of Zulu-tek Inc. , in a transaction valued at approximately $3...
View articleU S WEST Dex's Internet Yellow Pages said it was named the Internet yellow pages for the online versions of three market-leading newspapers. Read More...
View articleHotelView Corp. , asubsidiary of Visual Data Corp., and Pegasus Systems Inc. agreed toincorporate HotelView video hotel ads into Pegasus's TravelWeb ,...
View articleGreenfield Online Inc. launched MindStorm, an online brainstorming service designed to allow marketers, advertisers and product developers to conduct ...
View articleInfoseek said its $26 million deal withMicrosoft Corp.'s WebTV Networks Inc. will allow it to assumemanagement of advertising sales for online search ...
View articleAs expected, E*TRADE Group Inc. announced a $100 million integrated ad campaign to launch its new destination Web site-- 'the new E*TRADE.' Read More...
View articleNetGravity deliveredAdServer 3.5, containing a number of new features including intelligentgeographic targeting, further advanced reporting capabiliti...
View articlePowerAdz.com and AdQuest said that they merged, creatingwhat they called "the largest provider of Internet classified services toregional newspapers i...
View articleAudiohighway.com , anInternet-based information and entertainment company, said that scannermanufacturer UMAX Technologies becamethe first sponsor of ...
View articleAudio Book Club Inc. signed a joint marketing agreement with AAA Mid-Atlantic Inc. Read More...
View articleIf you think you're seeing more and more Web site addresses in televisioncommercials, it's because you are. Read More...
View articleAmerica Online said that Scudder Funds , a family of 60 no-loadmutual funds with approximately $30 billion in assets, signed a two-yearadvertising pac...
View articleThe Microsoft HomeAdvisor online realestate service signed an exclusive marketing agreement with GeoCities , making HomeAdvisor the soleprovider of re...
View articleWestern International Media , a subsidiary ofThe Interpublic Group of Companies Inc., said it acquired a significantminority interest in Zentropy , an...
View article@Home , a provider of high-speed Internetaccess via the cable TV infrastructure, is teaming up with seven name-brandadvertisers to test the effectiven...
View articleStein Rogan + Partners was named agency of record by cars.com , an automotive Internet hub, and givenan 18-month, $26 million assignment. Read More...
View articleNews America Digital Publishing (NADP), producer of Fox Sports Online , Fox News Online and TV Guide Entertainment Network , signed anadvertising agre...
View articleBigBook Direct signed allianceswith directory firms InfoSpace.com and WorldPages/WebYP Inc. Read More...
View articleX-ceed Inc. said it acquired Mercury Seven Inc. , parent of marketingsite ChannelSeven.com. Read More...
View articleAdKnowledge and ChannelSeven.com launched Turbo List , a free media planning directoryof Web sites made to accept Rich Media Advertising formats. Read...
View articleThe steering committee of FAST Forward , an alliance of industry trade groups created at Procter & Gamble's recent Future of Advertising Stakeholders ...
View articleSkyline Multimedia Entertainment Inc. insaid it entered into an exclusive co-marketing agreement with InfoSpace . Financial arrangements were notdiscl...
View articleHomeSeekers.com Inc. saidit entered into a marketing agreement with Homebuyers Guide, a publisherof new home publications with circulation in Californ...
View articleIs ad targeting all it’s cracked up to be? ClickZ has an interesting piece on the question of whether targeting specific groups of people thro...
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