Marketers who feel tempted to rely solely on Web-based promotion should re think their position, according to new research from communications firm US...
View articleThe Tritium Network , an ad-backed, freeInternet Service Provider, named a veteran Chicago advertising executive asits vice president of advertising s...
View articleCONE Interactive in New York City namedDebbie Katz, formerly at Modem Media, as senior media planner. Read More...
View articleThe ClickZ Network and Rick E. Bruner, an Internet analyst and strategic Webmarketing consultant, launched Executive Summary , a free weekly e-mailand...
View articleNetGravity Inc. in San Mateo, CA, filed aregistration statement with the Securities and Exchange Commission for aninitial public offering of 3 million...
View articleGoTo.com in Pasadena, CA, a search engine thatoperation that allows Web sites to purchase placement within search resultsusing a real-time bidding pro...
View articleMusic and video retailer K-TEL International Inc. signed an Internet marketingand services agreement with @Home Network , a provider of high-speedInte...
View articleH/M Media, a division of Harpell/Martins & Company , said it willdesign and implement an interactive media program for one of Target Marketing& Promot...
View articleRazorfish in New York City said ithas acquired London-based CHBi and San Francisco-based Plastic. Financialterms were not disclosed. Read More...
View articleSeattle-based IVI Publishing said that Procter & Gamble and Glaxo Wellcomehave signed on as advertisers and sponsors for its award-winning Web site, O...
View articleHighly targeted advertising opportunities are expected as the result ofSunnyvale, CA-based Talkway Inc.'s launch of its "Supercommunity Service,"allow...
View articleAd-backed e-mail company Juno Online Services LP and Network Associates , formerly McAfee Associates,signed a strategic marketing agreement whereby Ju...
View articleStarMedia Network Inc. ,which operates an Internet channel network in Latin America, selectedOgilvy & Mather, Miami, to create a pan-regional primetim...
View articleInterAd , the European Internet ad saleshouse created by former SOFTBANK Interactive execs, opened a new Lisbon officeas part of an expansion drive de...
View articleZip2 and CitySearch said they havemutually agreed not to pursue their planned merger. Read More...
View articleIn the first 30 days since launching its new Online Observer AudienceInformation Service, Milpitas, CA-based NetRatings said it has signed 20customers...
View articleThe Bargain News LLC in Stratford, CT, launched its "SoundAdvice" option formore than 300 auto dealers and advertiser Web pages currently found on its...
View articleThe Tritium Network said that it is bringingits new ,advertiser-supported, free Internet access program to customers inthe Dallas/Ft. Worth markets. R...
View articleLots of television and newspaper ads carry required disclosure informationin fine print and now, the FTC isconsidering the issue for ads on the Web. R...
View articleE*TRADE Group Inc. and SportsLine USA Inc. said they have entered into a comprehensive co-marketing agreement that makes E*TRADE the exclusive categor...
View articleInterVU Inc. in San Diego launched a co-marketing agreement with Macromedia Inc. and said it will supportand distribute rich media content on the Inte...
View articleK2 Design Inc. in New York City reported anet profit of $37,919, including interest and other income, for the firstquarter ending March 31. Read More...
View articleMasterCard International and Excite said they formed a strategic marketing alliance aimed at building consumer awareness of the benefits of shopping o...
View articleAnother entry in the pay-for-attention category on the Web is the recentlylaunched FreeRide , which pays consumers to surf itsad-packed "Frequent Brow...
View articleQuantum Leap Communications and The Leap Partnership have joined forces to create, design and execute a new Web site promoting Ameritech's consumer IS...
View article24/7 Media Inc. in New York City saidEarthLink, Bigfoot, Channel One, Talk City and WorldPages have signed on forad representation on its network of s...
View articleResponsible spam? Frank Catalano thinks it's possible, but not so his editors,who asked that a chapter on the subject be removed from the manuscript f...
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