GE's Live Video Ad Made Healthcare Technology Conversational
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GE's Live Video Ad Made Healthcare Technology Conversational

17y Kate Kaye

GE's Live Video Ad Made Healthcare Technology Conv...

Unique execution let the company reach a large audience while fulfilling its conversational marketing mission. Read More...

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Mobile Acquisition: Velti Buys Ad Infuse
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Mobile Acquisition: Velti Buys Ad Infuse

17y Enid Burns

Mobile Acquisition: Velti Buys Ad Infuse

Deal brings Velti ad management products for advertisers, carriers, and publishers. Read More...

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Google Faces Possible Class-Action Suit Over AdWords Trademarks
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Google Faces Possible Class-Action Suit Over AdWords Trademarks

17y Douglas Quenqua

Google Faces Possible Class-Action Suit Over AdWor...

The hard part for Texas-based Firepond will be to convince a judge to certify the suit as a class action. Read More...

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Brightcove's Ad-Supported Video Comes to TV Through Deal with Vudu
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Brightcove's Ad-Supported Video Comes to TV Through Deal with Vudu

17y Fred Aun

Brightcove's Ad-Supported Video Comes to TV Throug...

Vudu offers on-demand movies and TV shows through a set-top box. Read More...

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Execs & Accounts: Performics, Novus, Efficient Frontier
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Execs & Accounts: Performics, Novus, Efficient Frontier

17y Enid Burns

Execs & Accounts: Performics, Novus, Efficient...

Performics works with Southeast Toyota; Novus hires digital exec; and Efficient Frontier goes for former Yahoo executive. Read More...

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Average Search CPC Data by Category for April 2009
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Average Search CPC Data by Category for April 2009

17y rumo

Average Search CPC Data by Category for April 2009

Cost-per-click data by vertical category in search in the U.S. Read More...

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If a Company Gets Venture Capital Today...
Media

If a Company Gets Venture Capital Today...

17y Anna Maria Virzi

If a Company Gets Venture Capital Today...

...it means it's doing something right, says Michael Lazerow, Buddy Media CEO. Speaking at the Digital Publishing & Advertising Conference Tuesday, La...

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FTC to Participate in ClickZ Panel in D.C. Thursday
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FTC to Participate in ClickZ Panel in D.C. Thursday

17y Kate Kaye

FTC to Participate in ClickZ Panel in D.C. Thursda...

It's official Read More

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Forecast: VOD Ads Are Slow to Take Off
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Forecast: VOD Ads Are Slow to Take Off

17y Enid Burns

Forecast: VOD Ads Are Slow to Take Off

Advanced TV ad formats such as Video on Demand are often overlooked as an advertising media, but will gain momentum as infrastructure is built and inv...

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Gay Advocacy Group to Monitor Web Ad Creative
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Gay Advocacy Group to Monitor Web Ad Creative

17y Kate Kaye

Gay Advocacy Group to Monitor Web Ad Creative

The Gay & Lesbian Alliance Against Defamation has deemed brands like Snickers as defamatory in the past, and aims to work with ad agencies to help...

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Coldwell Banker Localizes Branded YouTube Channel
Media

Coldwell Banker Localizes Branded YouTube Channel

17y Ken Liebeskind

Coldwell Banker Localizes Branded YouTube Channel

The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media...

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Execs & Accounts: Here There Be Monsters, Tribal DDB Vancouver
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Execs & Accounts: Here There Be Monsters, Tribal DDB Vancouver

17y Enid Burns

Execs & Accounts: Here There Be Monsters, Tribal D...

Here There Be Monsters and Young & Laramore redesign a site for Brizo; Tribal DDB Vancouver works on a redesign for Vancouver's public transportation ...

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TV and Radio Sites Could Earn $2 Billion in 2013
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TV and Radio Sites Could Earn $2 Billion in 2013

17y Douglas Quenqua

TV and Radio Sites Could Earn $2 Billion in 2013

Research firm BIA says TV and radio firms are finally starting to get serious about online advertising. Read More...

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Daly Moves from Agency.com to Euro RSCG
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Daly Moves from Agency.com to Euro RSCG

17y Enid Burns

Daly Moves from Agency.com to Euro RSCG

After just a year with a digital agency, Jeremy Daly takes a digital position at integrated agency Euro RSCG. Read More...

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ClickZ in D.C. Thursday to Talk Industry Regulation
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ClickZ in D.C. Thursday to Talk Industry Regulation

17y Kate Kaye

ClickZ in D.C. Thursday to Talk Industry Regulatio...

Marketers have no doubt heard that government and regulatory bodies have grown increasingly interested in online advertising practices Read More...

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FTC Is Inspecting Schmidt's Google/Apple Board Membership
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FTC Is Inspecting Schmidt's Google/Apple Board Membership

17y Kate Kaye

FTC Is Inspecting Schmidt's Google/Apple Board Mem...

Since I mentioned it in my story this week on Google's Capitol Hill lobbying efforts, I figured I'd make note of the fact that Google has confirmed th...

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Club Med Becomes Latest Hotel to Offer Social Network
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Club Med Becomes Latest Hotel to Offer Social Network

17y Douglas Quenqua

Club Med Becomes Latest Hotel to Offer Social Netw...

Standalone site was launched after the resort company's Facebook activity suggested people had an appetite for it. Read More...

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Execs & Accounts: Starcom, Red Bull, HuffPo
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Execs & Accounts: Starcom, Red Bull, HuffPo

17y Enid Burns

Execs & Accounts: Starcom, Red Bull, HuffPo

Anne Enright promoted at Starcom; Red Bull taps Archival to manage social extensions; HuffPo names an SVP of BizDev. Read More...

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Yahoo to Take Over Microsoft Ad Sales? Not Likely
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Yahoo to Take Over Microsoft Ad Sales? Not Likely

17y Zachary Rodgers

Yahoo to Take Over Microsoft Ad Sales? Not Likely

The latest reports about negotiations between Microsoft and Yahoo suggest the two have entered a period of "meaningful" talks and may strike a deal be...

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Will Users Really Watch Last.fm's New Ad-supported Visual Radio?
Media

Will Users Really Watch Last.fm's New Ad-supported Visual Radio?

17y Jack Marshall

Will Users Really Watch Last.fm's New Ad-supported...

Last.fm has re-launched its streaming music player to incorporate rich media content alongside its existing online radio offering Read More...

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News Corp. Sees Big Drop in MySpace Ad Revenue
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News Corp. Sees Big Drop in MySpace Ad Revenue

17y Zachary Rodgers

News Corp. Sees Big Drop in MySpace Ad Revenue

Anticipates "higher plane of growth" with appointment of new leadership. Read More...

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Execs & Accounts: MRM Worldwide, Cadient, Publicis & Hal Riney
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Execs & Accounts: MRM Worldwide, Cadient, Publicis & Hal Riney

17y Enid Burns

Execs & Accounts: MRM Worldwide, Cadient, Publicis...

MRM Worldwide promotes two in its New York office; Cadient Interactive brings in a creative exec; Kristi VandenBosch joins Publicis & Hal Riney as CEO...

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Jersey City Mayoral Race Shows Local Camps Catching on Slowly
Media

Jersey City Mayoral Race Shows Local Camps Catching on Slowly

17y Kate Kaye

Jersey City Mayoral Race Shows Local Camps Catchin...

I honestly didn't think it would catch on this quickly -- the use of digital media in my local elections, that is Read More...

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Video: Gawker's Lowbrow Pitch to Advertisers
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Video: Gawker's Lowbrow Pitch to Advertisers

17y Zachary Rodgers

Video: Gawker's Lowbrow Pitch to Advertisers

After a year of retrenchment that saw the shutdown or sale of several sites and the absorption of tech gossip rag Valleywag into its flagship property...

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VideoEgg Event: Streaming Live, Sort Of
Media

VideoEgg Event: Streaming Live, Sort Of

17y Anna Maria Virzi

VideoEgg Event: Streaming Live, Sort Of

The audience for ad network VideoEgg's live streaming event this afternoon was unforgiving after the program started late and then encountered intermi...

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Morning Reads: Microsoft Job Cuts Hit Massive, TheStreet Plowed, WebMD Upbeat
Media

Morning Reads: Microsoft Job Cuts Hit Massive, TheStreet Plowed, WebMD Upbe...

17y Zachary Rodgers

Morning Reads: Microsoft Job Cuts Hit Massive, The...

Massive hit by Microsoft layoffs. In-game ad network Massive Inc., which Microsoft bought three years ago, has suffered a significant headcount reduct...

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ExactTarget Wins $70 Million to Support Products and Overseas Growth
Media

ExactTarget Wins $70 Million to Support Products and Overseas Growth

17y Enid Burns

ExactTarget Wins $70 Million to Support Products a...

A hefty round of funding will give the company room to grow and develop new customer offerings. Read More...

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