The online ad industry's increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic ...
View articleMarketing consultant and former Coke ad exec steps in to head marketing at Tremor Media. Read More...
View articleWhich were the biggest online ad industry stories of '08? Readers can wait for my year-end roundup story tomorrow in ClickZ News to find out which we ...
View articleObama was on the minds of the U.S Read More...
View articleBehavioral targeting in 2008 was characterized by the introduction of controversial ISP-level technologies from firms such as Phorm and NebuAd. Read M...
View articleReports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a ...
View articleWhat were people searching for in 2008? The search engines know. Read More...
View article2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrink...
View articleDigital ads just won't suffice to save the struggling newspaper business Read More...
View articleWhile detractors argue brands don't belong on the quick messaging platform, brands like Ford, Dunkin' Donuts, and Whole Foods are on Twitter. Read Mor...
View articleRespondents admit limited understanding of digital marketing, but the're still testing videos, podcasts and other innovative tactics. Read More...
View articleBill Shaughnessy seen as heading back to roots in product management. Read More...
View articleStoller returns to alma mater; Washingtonpost.com loses executive editor. Read More...
View articleThe human resources outsourcing firm used Eloqua for lead gen, meeting incentives, and to help customize its Web site to appeal to individual interest...
View articleExcedrin effort suggests even highly regulated companies can safely engage the YouTube audience. Read More...
View article2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrink...
View articleA pioneer of Internet consulting and Web development for Republicans is no longer with us Read More...
View article120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every fou...
View articleDeborah Wahl Meyer has stepped down as Chrysler's CMO after a 16-month stint. Steven Landry, executive vice president of North American sales, marketi...
View articleThe ad network and exchange has named tech industry old-timer Bill Demas as president and COO. Read More...
View articleAs clients slash their online ad spend, the initial shock at agencies turns to disbelief. Read More...
View articleA search on nytimes.com for "Bernard Madoff," the Wall Street trader accused of running a multi-billion fraud scheme, turned up this text ad from Rene...
View articleMany brands moved past the experimental phase with mobile, but that trend was upstaged by the frenzy around Apple's worshipped device. Read More...
View articleTribal DDB wins PepsiCo China; Interclick hires Charlton Chan as VP of East coast sales; Local.com works with Valpak. Read More...
View articleAs job losses mount at ad agencies of all stripes, it's getting harder to figure out how digital divisions are fairing Read More...
View articleNine-year-old digital promotions firm ePrize has laid off "under 20" individuals to control costs as marketers cut back on spending Read More...
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