Yahoo Slashes Data Retention Period
Media

Yahoo Slashes Data Retention Period

17y Jack Marshall

Yahoo Slashes Data Retention Period

Yahoo substantially reduced its search and ad-related data storage period from 13-months to three months. Read More...

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Private Social Network Aids Revenue Bump for New York Hotel
Media

Private Social Network Aids Revenue Bump for New York Hotel

17y Douglas Quenqua

Private Social Network Aids Revenue Bump for New Y...

Guests can use the site to plan activities and socialize with other guests. Read More...

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Execs & Accounts: Razorfish, Blast Radius, Specific Media
Media

Execs & Accounts: Razorfish, Blast Radius, Specific Media

17y Enid Burns

Execs & Accounts: Razorfish, Blast Radius, Specifi...

Razorfish promotes several in New York and Boston; Blast Radius appoints CCO; Great Works wins Malibu business. Read More...

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Pheedo Offers Video Ads in RSS Environment
Media

Pheedo Offers Video Ads in RSS Environment

17y Zachary Rodgers

Pheedo Offers Video Ads in RSS Environment

Video ads have begun popping up in all kinds of places we haven't seen them before Read More...

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New Logo, Site Look for IAB
Media

New Logo, Site Look for IAB

17y Kate Kaye

New Logo, Site Look for IAB

Looks like the Interactive Advertising Bureau is doing a little re-branding Read More...

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Hints of a Clash with FTC as NAI Revamps Behavioral Ad Rules
Media

Hints of a Clash with FTC as NAI Revamps Behavioral Ad Rules

17y Zachary Rodgers

Hints of a Clash with FTC as NAI Revamps Behaviora...

The FTC will soon publish a staff report that may disagree with the association's position on disclosure. Read More...

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Detroit Free Press Shifts Lens towards Digital, Away from Print
Media

Detroit Free Press Shifts Lens towards Digital, Away from Print

17y Kate Kaye

Detroit Free Press Shifts Lens towards Digital, Aw...

The Detroit Free Press and Detroit News are cutting print editions in favor of digital media, putting more resources in support of its digital efforts...

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Stella McCartney Launches Mobile Campaign with Millennial Media
Media

Stella McCartney Launches Mobile Campaign with Millennial Media

17y Douglas Quenqua

Stella McCartney Launches Mobile Campaign with Mil...

Ads link to mobile site with several of the designer's collections. Read More...

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DMA and Return Path Partner on E-mail Authentication Registry
Media

DMA and Return Path Partner on E-mail Authentication Registry

17y Fred Aun

DMA and Return Path Partner on E-mail Authenticati...

Registry will help companies comply with trade association's authentication requirement. Read More...

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Omniture Measures iPhone Applications
Media

Omniture Measures iPhone Applications

17y Enid Burns

Omniture Measures iPhone Applications

Omniture throws its hat in the iPhone app measurement ring. Read More...

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Execs & Accounts: Platform-A, Jim Beam, Revenue Science
Media

Execs & Accounts: Platform-A, Jim Beam, Revenue Science

17y Enid Burns

Execs & Accounts: Platform-A, Jim Beam, Revenu...

Platform-A's expands in Scandinavia, Revenue Science hires, iCrossing deals with Epson Read More...

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New Branded App Gives Ski Report to Smartphone Users
Media

New Branded App Gives Ski Report to Smartphone Users

17y Douglas Quenqua

New Branded App Gives Ski Report to Smartphone Use...

REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices. Read More...

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FTC Settles with Sony Music Over Kids' Personal Info
Media

FTC Settles with Sony Music Over Kids' Personal Info

17y Kate Kaye

FTC Settles with Sony Music Over Kids' Personal In...

The case raises questions about how child protection regulations will be treated by the commission in the increasingly amorphous world of digital medi...

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Banner Ads Use Mobile Messaging to Simplify MP3 and Ringtone Buys
Media

Banner Ads Use Mobile Messaging to Simplify MP3 and Ringtone Buys

17y Fred Aun

Banner Ads Use Mobile Messaging to Simplify MP3 an...

Transactional ads are aimed at those reluctant to click on banners. Read More...

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Bloggers Get Flogged in Study that Rated Info Trustworthiness
Media

Bloggers Get Flogged in Study that Rated Info Trustworthiness

17y Fred Aun

Bloggers Get Flogged in Study that Rated Info Trus...

Meanwhile online news compares favorably to print. Read More...

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Execs & Accounts: Razorfish, Yahoo, TBWA, Undertone
Media

Execs & Accounts: Razorfish, Yahoo, TBWA, Undertone

17y Kate Kaye

Execs & Accounts: Razorfish, Yahoo, TBWA, Unde...

Hires at Razorfish, TBWA, Undertone and others; Yahoo layoffs hit sales team. Read More...

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Raising Cash, Vertical Ad Net Makes a Play for Brand Dollars
Media

Raising Cash, Vertical Ad Net Makes a Play for Brand Dollars

17y Zachary Rodgers

Raising Cash, Vertical Ad Net Makes a Play for Bra...

NetShelter merges ad network model with publisher, agency approach. Read More...

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Phorm to Be Rolled out Across BT's Network
Media

Phorm to Be Rolled out Across BT's Network

17y Jack Marshall

Phorm to Be Rolled out Across BT's Network

The ISP-level behavioral targeting firm has concluded trials of its technology with BT, and plans to open a number of "exploratory offices," including...

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New Tool Helps Measure Time Spent With Banner Ads
Media

New Tool Helps Measure Time Spent With Banner Ads

17y Douglas Quenqua

New Tool Helps Measure Time Spent With Banner Ads

Lotame's Time Spent metric tells advertisers how much of an ad was visible on a user's screen and for how long. Read More...

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Bailout Drives Search Efforts for Automakers, Advocacy Groups
Media

Bailout Drives Search Efforts for Automakers, Advocacy Groups

17y Kate Kaye

Bailout Drives Search Efforts for Automakers, Advo...

The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to prom...

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CBS Interactive Layoffs Attributed to Consolidation, Recession
Media

CBS Interactive Layoffs Attributed to Consolidation, Recession

17y Kate Kaye

CBS Interactive Layoffs Attributed to Consolidatio...

The company will consolidate its content properties under new umbrellas to reduce redundancies and better integrate divisions in the hopes of lowering...

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Auto Ad Outlook Deserves Nuanced View
Media

Auto Ad Outlook Deserves Nuanced View

17y Kate Kaye

Auto Ad Outlook Deserves Nuanced View

So, what can we really expect from online auto advertising during the recession? The outlook isn't exactly crystal clear Read More...

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Social Media Marketing Webinar: 1,500 and Counting
Media

Social Media Marketing Webinar: 1,500 and Counting

17y Anna Maria Virzi

Social Media Marketing Webinar: 1,500 and Counting

Come ">join us for the Webinar, "Conversational Marketing: Developing a Successful Social Media Strategy," on Monday at 3 PM ET / noon PT. Dave Eva...

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Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales
Media

Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales

17y Zachary Rodgers

Questions for Pandora's Cheryl Lucanegro, SVP Ad S...

Personalized music service curries favor with brands through powerful-looking ads and a breakaway iPhone app. Read More...

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Network Efficiency Is Double-Edged Sword for Some Publishers
Media

Network Efficiency Is Double-Edged Sword for Some Publishers

17y Kate Kaye

Network Efficiency Is Double-Edged Sword for Some ...

Refined targeting and broader reach through networks were supposed to help publishers, but some argue networks, coupled with an inventory glut, are to...

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Digitas Restructures, Lays Off Several Dozen
Media

Digitas Restructures, Lays Off Several Dozen

17y Zachary Rodgers

Digitas Restructures, Lays Off Several Dozen

Layoffs cap a tough week for digital marketing and media companies. Read More...

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Execs & Accounts: Studiocom, JWT, Revenue Science
Media

Execs & Accounts: Studiocom, JWT, Revenue Science

17y Enid Burns

Execs & Accounts: Studiocom, JWT, Revenue Scie...

Studiocom hired Ustaris from Carat; JWT adds Agency.com's Eastman; Revenue Science gets Specific Media's Valentine. Read More...

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