SanDisk Pre-Empts Cyber Monday with Social Campaign
Media

SanDisk Pre-Empts Cyber Monday with Social Campaign

17y Enid Burns

SanDisk Pre-Empts Cyber Monday with Social Campaig...

To raise awareness of a Cyber Monday sale, data storage firm SanDisk talks up its promotions on social channels. Read More...

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Fox Sports En Espanol Says Mobile Sponsorships Lift Results
Media

Fox Sports En Espanol Says Mobile Sponsorships Lift Results

17y Douglas Quenqua

Fox Sports En Espanol Says Mobile Sponsorships Lif...

Network finds success with sponsors eager to reach Hispanic users on mobile devices. Read More...

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Execs & Accounts: WebTrends, YuMe, Revenue Science
Media

Execs & Accounts: WebTrends, YuMe, Revenue Science

17y Enid Burns

Execs & Accounts: WebTrends, YuMe, Revenue Sci...

WebTrends hires VP of marketing; Adobe selects YuMe to serve ads; Revenue Science adds senior account exec. Read More...

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iPhone App Rides the River of News
Media

iPhone App Rides the River of News

17y Enid Burns

iPhone App Rides the River of News

Is it true an iPhone app is released every time a phone rings? Well maybe not, but it almost seems that way Read More...

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A Little Growth Is Better Than Zero Growth
Media

A Little Growth Is Better Than Zero Growth

17y Rebecca Lieb

A Little Growth Is Better Than Zero Growth

Another downward trending forcast, this time from eMarketer Read More...

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WPP Firms Join in China Ad Network Partnership
Media

WPP Firms Join in China Ad Network Partnership

17y Kate Kaye

WPP Firms Join in China Ad Network Partnership

As firms eye (and buy into) the Russian market with increasing speed, China's looking good, too Read More...

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E-Mail Marketing Elves Churn out the Copy
Media

E-Mail Marketing Elves Churn out the Copy

17y Anna Maria Virzi

E-Mail Marketing Elves Churn out the Copy

E-mail marketing elves have gone into high gear for the holiday shopping season. Here's a sample of pitches that landed in my inbox this morning: Read...

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Gearing up for Black Friday
Media

Gearing up for Black Friday

17y Anna Maria Virzi

Gearing up for Black Friday

Three days to go before Black Friday. And, retailers and Black Friday Web sites are bulking up on their paid search advertising. A Google search for "...

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Microsoft's Massive, THQ Agree to In-Game Ad Deal
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Microsoft's Massive, THQ Agree to In-Game Ad Deal

17y Enid Burns

Microsoft's Massive, THQ Agree to In-Game Ad Deal

Microsoft's in-game ad network and a game publisher serve up ads in games, starting with the Saints Row franchise. Read More...

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Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop
Media

Yahoo, AOL, and Sears Put People in Spirit to Give, and Shop

17y Kate Kaye

Yahoo, AOL, and Sears Put People in Spirit to Give...

Sears sponsors a feel-good news section on Yahoo, while AOL launches its own shiny, happy news site, created in conjunction with St. Jude Children's R...

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Kia First Brand on imeem's New Google Phone Ad Platform
Media

Kia First Brand on imeem's New Google Phone Ad Platform

17y Fred Aun

Kia First Brand on imeem's New Google Phone Ad Pla...

The mobile music campaign, designed by New York's Initiative, pushes the new youth-oriented Kia Soul. Read More...

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Execs & Accounts: AKQA, Quova, Kontera, Xing
Media

Execs & Accounts: AKQA, Quova, Kontera, Xing

17y Enid Burns

Execs & Accounts: AKQA, Quova, Kontera, Xing

AKQA mixes it up for the Gap this holiday; WiredMinds pulls Quova's geolocation data into its Web analytics application. Read More...

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Sports and Weather Updates Drive U.K. Mobile Internet Growth
Media

Sports and Weather Updates Drive U.K. Mobile Internet Growth

17y Jack Marshall

Sports and Weather Updates Drive U.K. Mobile Inter...

Mobile Internet usage in the U.K Read More...

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LinkedIn on the Road to $100M; Xing Gets New CEO
Media

LinkedIn on the Road to $100M; Xing Gets New CEO

17y Anna Maria Virzi

LinkedIn on the Road to $100M; Xing Gets New CEO

Published reports have put LinkedIn's annual revenue at between $75 million and $100 million -- compared to only $10 million in 2006 Read More...

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New Use for Digital Billboards: Public Stockade
Media

New Use for Digital Billboards: Public Stockade

17y Anna Maria Virzi

New Use for Digital Billboards: Public Stockade

If the mall is today's town center, then the electronic billboard in the Staten Island Mall is the equivalent of a public stockade. Every six minutes,...

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Another Industry Group Hires a Man in Washington
Media

Another Industry Group Hires a Man in Washington

17y Zachary Rodgers

Another Industry Group Hires a Man in Washington

OPA is latest to open an office on Capitol Hill as attention swirls around behavioral targeting issues. Read More...

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Hyperfactory Gains Publicis Mobile Executive
Media

Hyperfactory Gains Publicis Mobile Executive

17y Enid Burns

Hyperfactory Gains Publicis Mobile Executive

Angela Steele moves to pure-play mobile agency after eight years with Publicis. Read More...

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Hoping to Speed Campaign Launches, Theorem Buys Webpencil
Media

Hoping to Speed Campaign Launches, Theorem Buys Webpencil

17y Fred Aun

Hoping to Speed Campaign Launches, Theorem Buys We...

Move aims to shorten lag between the creation and delivery of rich media ads. Read More...

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WebVisible Buys Adapt, Seeks to Boost Online Conversions
Media

WebVisible Buys Adapt, Seeks to Boost Online Conversions

17y Fred Aun

WebVisible Buys Adapt, Seeks to Boost Online Conve...

Acquisition will bring local ad seller a search marketing platform. Read More...

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Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise
Media

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise

17y Enid Burns

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Repr...

WaPo names chief digital officer; Bartle Bogle Hegarty hires ECD from R/GA; Reprise appoints GM in San Francisco. Read More...

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Was Google Lively DOA?
Media

Was Google Lively DOA?

17y Enid Burns

Was Google Lively DOA?

Over the summer Google released Lively by Google , its version of a virtual or persistent world Read More...

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Q3 Online Ad Growth Sliced in Half Since Year Ago
Media

Q3 Online Ad Growth Sliced in Half Since Year Ago

17y Kate Kaye

Q3 Online Ad Growth Sliced in Half Since Year Ago

The IAB and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at around $5.9 billion, representing a growth rate on par with Q2. Read More...

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Agencies Weigh in on Yahoo's Next Phase
Media

Agencies Weigh in on Yahoo's Next Phase

17y Zachary Rodgers

Agencies Weigh in on Yahoo's Next Phase

The coming months will bring a new CEO and 1,400 layoffs. What do marketers want from Yahoo? Read More...

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T-Mobile Taps Yahoo for Mobile Search and Ads in U.S.
Media

T-Mobile Taps Yahoo for Mobile Search and Ads in U.S.

17y Zachary Rodgers

T-Mobile Taps Yahoo for Mobile Search and Ads in U...

Deal expands on existing relationship in Europe. Read More...

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MRM Worldwide Creates Global Digital Production Unit
Media

MRM Worldwide Creates Global Digital Production Unit

17y Fred Aun

MRM Worldwide Creates Global Digital Production Un...

MRM Supply has facilities in Buenos Aires, Toronto, Frankfurt, Bangkok and Hong Kong. Read More...

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Execs & Accounts: CBS Digital Media, Digitas, Hearst
Media

Execs & Accounts: CBS Digital Media, Digitas, Hearst

17y Enid Burns

Execs & Accounts: CBS Digital Media, Digitas, Hear...

CBS's Leess plans to leave on January 31; Tamy Harms to lead Digitas Detroit. Read More...

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Top 10 Search Terms in 10 Categories, October 2008
Media

Top 10 Search Terms in 10 Categories, October 2008

17y rumo

Top 10 Search Terms in 10 Categories, October 2008

This month's top 10 search terms in 10 categories by search volume. Read More...

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