An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...
View articleLet's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Read More...
View articleFacebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...
View articleBoth love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...
View articleWhilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...
View articleYou must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influ...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articlePPC won't make you taller and five other myths about PPC advertising. Read More...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleSoftware tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Read More...
View articleFor Graph Search to work, several factors need to change in Facebook's favor. Read More...
View articleKeywords themselves won't bring the conversions, the content will. Here's how. Read More...
View articleOnline search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increa...
View articleIn the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Read More...
View articleIn a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...
View articleHere are 5 opportunities that graph search could bring to brands. Read More...
View articleLet me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Read More...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in rel...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleClickZ.asia columnists predict the search trends that will be big in 2013. Read More...
View articleThe power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever befor...
View articleStart with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...
View articleTwo big shifts will impact search marketers in 2013. Read More...
View articleAs brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...
View articleAs CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...
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