Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s fin...
View articleLast week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of the...
View articleA look at why meta-descriptions are important, how to create one, and examples of good and bad practice. Read More...
View articleGoogle is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful advertising bus...
View articleLast week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. https://t...
View articleIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleGoogle I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved ar...
View articleToday it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many ta...
View articleFollowing numerous rumours that Google plans to take on Amazon’s Echo with a smart home hub of its own, sources have confirmed that a product team at ...
View articleFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleGoogle has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk ...
View articleHow can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build a time machine and send them in 200...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...
View articleThe way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleLast Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secr...
View articleGoogle’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they tend to keep under wr...
View articleA report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts. The report by Ofcom, the communic...
View articleBy optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...
View articleAround 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ...
View articleWelcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current ...
View articleLead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for...
View articleFor the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated. Indeed, there’s a lot ...
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