Can you be legally liable for providing poor search results? A recently filed lawsuit may settle that issue. Read More...
View articleWhen is it a search engine and when is it an advertising engine? A recently filed lawsuit will help the industry make distinctions. Read More...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleWith its new annual listing fee, Yahoo! has inched further away from being a Web guide and moved closer to being a yellow-pages-like service. What doe...
View articleIn his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleYou want them to find your site, but new search capabilities make users vulnerable to viruses. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleGone to Lycos to search lately? Although the search capabilities of the site have long been on the decline, Danny says a recent redesign makes visitin...
View articleThe state of the search -- how search engines are coping, surviving, and occasionally even thriving in a southbound economy. Read More...
View articleAre you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleKeeping "tabs" on what's new -- Google adds tabs to its home page to simplify user interface and introduces a new power command that can search files ...
View articleYou've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are cur...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleA recent purchase opens the door for Google to pursue a strategy that many have talked about before -- but never implemented successfully. Read More...
View articleYahoo! has announced significant changes in the way the directory will display and rank its listings -- changes with implications for users and optimi...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articleMore and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...
View articleFollowing the unprecedented terrorist attacks last week, Web users turned en masse to search engines for information. It took those services some time...
View articleGetting good positioning in Yahoo! can bring more traffic to your site than all other search engines combined. A Yahoo! listing also helps improve you...
View articleSome users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
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