A look at the veterans of search engine marketing who served on the SEMPO board of directors and the current slate of nominees. Read More...
View articleIn paid search, companies can waste a lot of cash if they neglect the Campaign Settings screen in Google AdWords. Here is advice on how to approach th...
View articleOnline advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is. Read More...
View articleYou know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Read More...
View articleMarketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shi...
View articleStrong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Read Mo...
View articleA look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising. Read More...
View articleGoogle's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity. Read More...
View articleHere is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity. Re...
View articlePaid search can play an important role in testing and improving organic search results. Here's how. Read More...
View articleA look at the important Google 'wave' you should be keeping an eye on this year. Read More...
View articleSome tips for finding statistically valid sample data at every level of your campaign. Read More...
View articleThe choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Read More...
View articleSix approaches to moving past paid inclusion and improving your site. Read More...
View articleFor search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently ...
View articleConsider these three approaches to retarget search ads. Read More...
View articleThe view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Read More...
View articleFailure to be relevant can have devastating consequences in paid search. Read More...
View articleIf you are integrating display media into your search campaign, here are some factors to consider. Read More...
View articleKeywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keyword...
View articleSeven reasons for marketers' love-hate relationship with Google. Read More...
View articleFive tips for deciding how much budge to allocate to both search media and online display media. Read More...
View articleImproved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months. Read More...
View articleIt's time to rethink how you decided on the optimal vendor relationships for your company. Read More...
View articleLike a hurricane, Google's latest algorithmic change will prove itself able to do damage. Read More...
View articleIf your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results...
View articleA long-awaited deal includes some surprises and unanswered questions. Read More...
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